A data profile of the people who buy, follow and care about Paris in Brazil — modelled from more than twelve digital signal sources. Paris has an estimated audience of 4,492,266 people in Brazil.
The average Paris fan in Brazil is 39.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Provence, João Fonseca, Asunción, with strongest over-indexing on Provence (8.63× the country average).
Demographically, the Paris audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Paris fan in Brazil is more female, around 39.6 years old, with strong Design Affinity tendencies and a notable affinity for Provence.
The key figures that characterise the Paris profile in Brazil.
69.9% are female, 30.1% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 39.6 |
| Estimated audience size | 4,492,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Paris audience comes from Brazil.
| Country | Share |
|---|---|
| France | 14.2% |
| United States | 11.9% |
| United Kingdom | 6.2% |
Where the Paris audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~1.5M | 1.24× | |
| 02 | Maranhão | ~100K | 1.11× | |
| 03 | Amapá | ~20K | 1.10× | |
| 04 | Federal District | ~80K | 1.09× | |
| 05 | Rondônia | ~40K | 1.08× | |
| 06 | Rio Grande do Sul | ~300K | 1.07× | |
| 07 | Pernambuco | ~200K | 1.07× | |
| 08 | Santa Catarina | ~200K | 1.04× | |
| 09 | Rio de Janeiro | ~400K | 1.03× | |
| 10 | Paraná | ~300K | 1.02× | |
| 11 | Minas Gerais | ~500K | 1.01× | |
| 12 | Paraíba | ~90K | 1.00× | |
| 13 | Roraima | ~10K | 1.00× | |
| 14 | Amazonas | ~80K | 0.99× | |
| 15 | Bahia | ~300K | 0.98× | |
| 16 | Ceará | ~200K | 0.98× | |
| 17 | Pará | ~100K | 0.98× | |
| 18 | Espírito Santo | ~90K | 0.97× | |
| 19 | Sergipe | ~50K | 0.97× | |
| 20 | Alagoas | ~60K | 0.96× | |
| 21 | Rio Grande do Norte | ~70K | 0.93× | |
| 22 | Goiás | ~200K | 0.92× | |
| 23 | Tocantins | ~30K | 0.92× | |
| 24 | Acre | ~10K | 0.92× | |
| 25 | Mato Grosso | ~80K | 0.90× | |
| 26 | Piauí | ~60K | 0.89× | |
| 27 | Mato Grosso do Sul | ~60K | 0.86× |
The strongest cross-interests of the Paris audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eiffel Tower | Travel & Leisure | 16.66× | ||
| 02 | Asunción | Travel & Leisure | 14.45× | ||
| 03 | Louvre | Travel & Leisure | 9.13× | ||
| 04 | Provence | Travel & Leisure | 8.63× | ||
| 05 | Miami | Travel & Leisure | 5.89× | ||
| 06 | Riviera Maya | Travel & Leisure | 5.21× | ||
| 07 | France | Travel & Leisure | 4.42× | ||
| 08 | Quebec | Travel & Leisure | 4.09× | ||
| 09 | London | Travel & Leisure | 3.99× | ||
| 10 | Saúde (district of São Paulo) | Travel & Leisure | 3.40× | ||
| 11 | Artisan | Home & Garden | 3.34× | ||
| 12 | Hospital | Health | 3.13× | ||
| 13 | New York City | Travel & Leisure | 2.99× | ||
| 14 | Designer | Home & Garden | 2.82× | ||
| 15 | Europe | Travel & Leisure | 2.73× | ||
| 16 | o globo | News | 2.73× | ||
| 17 | Communist Party of China | Politics & Society | 2.18× | ||
| 18 | Canada | Travel & Leisure | 2.01× | ||
| 19 | João Fonseca | Sports | 1.74× | ||
| 20 | Brasília | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.62× | |
| Travelling | THRILL | 1.61× | |
| Community Orientation | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.99× | |
| DIY Mentality | THRILL | 1.01× | |
| Need for Security | CONSERVATISM | 1.01× |
Paris has an estimated audience of 4,492,266 people in Brazil, concentrated in São Paulo and Minas Gerais.
69.9% of Paris fans are female, 30.1% are male, with an average age of 39.6 years.
Paris fans show strongest brand affinity for Provence (8.63×), João Fonseca (1.74×), and Asunción (14.45×) over the country average.
Paris fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Paris itself, the audience over-indexes on João Fonseca (1.74×), Asunción (14.45×), Eiffel Tower (16.66×), and Miami (5.89×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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