A data profile of the people who buy, follow and care about Hospital in Brazil — modelled from more than twelve digital signal sources. Hospital has an estimated audience of 5,496,355 people in Brazil.
Hospital has an estimated audience of 5,496,355 people in Brazil. 74.8% are female, 25.2% are male, average age 40.7. Top brand affinities: Instagram, Medicine, Country music, Shopping malls, Rock music.
Top brand affinities include Instagram, Medicine, Country music, with strongest over-indexing on Instagram (1.84× the country average).
Demographically, the Hospital audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Creativity.
The typical Hospital fan in Brazil is more female, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Hospital profile in Brazil.
74.8% are female, 25.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 40.7 |
| Estimated audience size | 5,496,355 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Hospital audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 4.0% |
| United Kingdom | 3.7% |
The strongest cross-interests of the Hospital audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maria Bethânia | Music & Radio | 3.18× | ||
| 02 | Paris | Travel & Leisure | 3.13× | ||
| 03 | Bossa nova | Music & Radio | 2.60× | ||
| 04 | Spanish language | Politics & Society | 1.96× | ||
| 05 | Medicine | Business & Career | 1.95× | ||
| 06 | Dafiti | Fashion & Accessoires | 1.95× | ||
| 07 | MSN | News | 1.88× | ||
| 08 | Rock music | Music & Radio | 1.86× | ||
| 09 | Country music | Music & Radio | 1.85× | ||
| 10 | Internet & Social Media | 1.84× | |||
| 11 | Pop music | Music & Radio | 1.83× | ||
| 12 | Shopping malls | Shopping | 1.79× | ||
| 13 | Real property | Home & Garden | 1.78× | ||
| 14 | Pharmacy | Business & Career | 1.70× | ||
| 15 | Hip hop music | Music & Radio | 1.67× | ||
| 16 | College | Business & Career | 1.64× | ||
| 17 | Hypermarket | Shopping | 1.56× | ||
| 18 | Fragrances | Beauty & Wellness | 1.55× | ||
| 19 | Furniture | Home & Garden | 1.52× | ||
| 20 | Soul music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Creativity | OPEN | 1.41× | |
| Individualism | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Quality Awareness | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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