Rascasse Audience Intelligence

Hospital Audience in Germany

A data profile of the people who buy, follow and care about Hospital in Germany — modelled from more than twelve digital signal sources. Hospital has an estimated audience of 3,593,096 people in Germany.

#50among Touchpoint in Germany#50in Health

The average Hospital fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Neurology, JIRA, Tagesschau, with strongest over-indexing on Neurology (18.9× the country average).

Demographically, the Hospital audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hospital fan in Germany is more female, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Neurology.

Category: Health · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hospital profile in Germany.

Audience size
3.6M
in Germany
Gender
66.1%♀
33.9% male
Age
40.0
average years
Country rank
#1692
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hospital fans

66.1% are female, 33.9% are male, average age 40.0.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Hospital audience in Germany
MetricValue
Female66.1%
Male33.9%
Average age40.0
Estimated audience size3,593,096
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Hospital audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4925%
50+18%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Hospital audience comes from Germany.

Worldwide audience distribution share by country for Hospital
CountryShare
United States20.6%
India4.0%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hospital audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hospital fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.16×
02Sachsen-Anhalt~100K1.15×
03Niedersachsen~400K1.13×
04Berlin~200K1.12×
05Hamburg~90K1.09×
06Mecklenburg-Vorpommern~70K1.09×
07Nordrhein-Westfalen~900K1.08×
08Schleswig-Holstein~100K1.03×
09Rheinland-Pfalz~200K1.01×
10Thüringen~90K1.01×
11Sachsen~200K0.99×
12Baden-Württemberg~500K0.98×
13Bayern~500K0.93×
14Bremen~30K0.86×
15Hessen~200K0.82×
16Saarland~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Hospital, Germany
0.71×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hospital audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hospital audience
#·InterestCategoryAffinity×
01NeurologyBusiness & Career18.90×
02JIRATechnology & Electronics17.23×
03Eric TrumpPolitics & Society14.67×
04The Good, the Bad and the UglyMovies & TV14.57×
05Bosch RexrothBusiness & Career13.72×
06University of AugsburgBusiness & Career13.09×
07General practitionerHealth10.97×
08Free University of BerlinBusiness & Career10.16×
09OncologyHealth8.96×
10Milli VanilliMusic & Radio8.22×
11Kate BushMusic & Radio7.86×
12University of MannheimBusiness & Career7.47×
13Public administrationBusiness & Career6.97×
14Humboldt University of BerlinBusiness & Career6.19×
15VolunteeringPolitics & Society3.64×
16Western UnionBusiness & Career3.15×
17FocusNews2.56×
18TagesschauMovies & TV2.33×
19Netto Marken-DiscountShopping1.89×
20Müller (company)Food & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hospital audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hospital audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.64×
Healthy LifestyleBALANCE1.59×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hospital audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Sports ActivityPOWER0.83×
Price SensitivityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hospital have in Germany?

Hospital has an estimated audience of 3,593,096 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hospital fans?

66.1% of Hospital fans are female, 33.9% are male, with an average age of 40.0 years.

03

Which brands do Hospital fans like most?

Hospital fans show strongest brand affinity for Neurology (18.9×), JIRA (17.23×), and Tagesschau (2.33×) over the country average.

04

Where do Hospital fans live in Germany?

Hospital fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Hospital fans also like?

Beyond Hospital itself, the audience over-indexes on JIRA (17.23×), Tagesschau (2.33×), Volunteering (3.64×), and General practitioner (10.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Hospital audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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