Hospital Audience in Germany
Hospital has an estimated audience of 3,593,096 people in Germany. 66.1% are female, 33.9% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Kieser Training, Home Office, Craiova, Kumanovo.
The average Hospital fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Kieser Training, Home Office, with strongest over-indexing on Rossmann (1.59× the country average). Demographically, the Hospital audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Touchpoint
Demographics of Hospital fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 40.0 |
| Estimated audience size | 3,593,096 |
Audience persona
The typical Hospital fan in Germany is more female, around 40.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 890,390 | 1.13× |
| Bayern | 537,138 | 0.93× |
| Baden-Württemberg | 449,180 | 0.92× |
| Niedersachsen | 376,343 | 1.08× |
| Hessen | 208,706 | 0.76× |
| Berlin | 187,086 | 1.16× |
| Rheinland-Pfalz | 184,524 | 1.03× |
| Sachsen | 181,919 | 1.03× |
| Schleswig-Holstein | 133,218 | 1.03× |
| Brandenburg | 131,111 | 1.18× |
| Sachsen-Anhalt | 99,630 | 1.07× |
| Thüringen | 97,068 | 1.06× |
| Hamburg | 87,829 | 1.08× |
| Mecklenburg-Vorpommern | 75,754 | 1.1× |
| Saarland | 30,447 | 0.69× |
| Bremen | 22,842 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.59× | Shopping |
| Kieser Training | 5.63× | Sports |
| Home Office | 1.52× | Business & Career |
| Craiova | 9.73× | Travel & Leisure |
| Kumanovo | 14.35× | Travel & Leisure |
| Israel | 1.64× | Travel & Leisure |
| Esra Erol | 4.59× | Movies & TV |
| Headhunters (film) | 3.87× | Movies & TV |
| Huizen | 4.6× | Travel & Leisure |
| Knoll (company) | 6.16× | Home & Garden |
| Volvo V60 | 3.24× | Cars & Mobility |
| Samanyolu Haber | 2.63× | Movies & TV |
| Home Delivery | 1.63× | Food & Beverages |
| Irish Ferries | 5.66× | Cars & Mobility |
| Corfu (regional unit) | 1.75× | Travel & Leisure |
| Golem | 1.64× | Technology & Electronics |
| Solo climbing | 1.96× | Sports |
| HomeExchange.com | 3.21× | Travel & Leisure |
| Zagreb | 1.85× | Travel & Leisure |
| Kamado | 14.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.44 |
| Indulgence | JOY | 1.36 |
| Family Orientation | CONSERVATISM | 1.27 |
| Pet Ownership | JOY | 1.24 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 4.0% |
| United Kingdom | 3.7% |
See Hospital audiences in other countries
More Health audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Hospital have in Germany?
Hospital has an estimated audience of 3,593,096 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hospital fans?
66.1% of Hospital fans are female, 33.9% are male, with an average age of 40.0 years.
Which brands do Hospital fans like most?
Hospital fans show strongest brand affinity for Rossmann (1.59×), Kieser Training (5.63×), and Home Office (1.52×) over the country average.
Where do Hospital fans live in Germany?
Hospital fans in Germany are most concentrated in Nordrhein-Westfalen (reach 890,390), Bayern (reach 537,138), and Baden-Württemberg (reach 449,180). These three regions account for the largest share of the active audience.
What other brands do Hospital fans also like?
Beyond Hospital itself, the audience over-indexes on Kieser Training (5.63×), Home Office (1.52×), Craiova (9.73×), and Kumanovo (14.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.