Rascasse Audience Intelligence

University of Mannheim Audience in Germany

A data profile of the people who buy, follow and care about University of Mannheim in Germany — modelled from more than twelve digital signal sources. University of Mannheim has an estimated audience of 926,495 people in Germany.

#6among University in Germany#526among POI in Germany#605in Business & Career

The average University of Mannheim fan in Germany is 41.6 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Nordrhein-Westfalen.

Top brand affinities include Mannheim University of Applied Sciences, University of Augsburg, Free University of Berlin, with strongest over-indexing on Mannheim University of Applied Sciences (83.45× the country average).

Demographically, the University of Mannheim audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical University of Mannheim fan in Germany is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Mannheim University of Applied Sciences.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Mannheim profile in Germany.

Audience size
926K
in Germany
Gender
58.9%♀
41.1% male
Age
41.6
average years
Country rank
#6975
POI in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Mannheim fans

58.9% are female, 41.1% are male, average age 41.6.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for University of Mannheim audience in Germany
MetricValue
Female58.9%
Male41.1%
Average age41.6
Estimated audience size926,495
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the University of Mannheim audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3920%
40-4924%
50+23%
Fig. 04

Worldwide distribution

72.8%

of the worldwide University of Mannheim audience comes from Germany.

Worldwide audience distribution share by country for University of Mannheim
CountryShare
Germany72.8%
Switzerland3.9%
Austria3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Mannheim audience in Germany is strongest.

Fig. 05

Top regions by affinity

University of Mannheim fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~600K4.36×
02Rheinland-Pfalz~200K3.45×
03Hessen~100K1.70×
04Saarland~10K1.07×
05Hamburg~10K0.66×
06Bremen~5K0.61×
07Nordrhein-Westfalen~100K0.60×
08Bayern~90K0.59×
09Berlin~20K0.58×
10Thüringen~10K0.52×
11Niedersachsen~40K0.48×
12Schleswig-Holstein~10K0.44×
13Mecklenburg-Vorpommern~7K0.42×
14Brandenburg~10K0.41×
15Sachsen-Anhalt~10K0.41×
16Sachsen~20K0.38×
Fig. 06

Affinity by region

Affinity by region — University of Mannheim, Germany
0.38×1.00×4.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Mannheim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Mannheim audience
#·InterestCategoryAffinity×
01Trier University of Applied SciencesBusiness & Career120.78×
02Mannheim University of Applied SciencesBusiness & Career83.45×
03University of ErfurtBusiness & Career78.15×
04Technische Hochschule MittelhessenBusiness & Career77.05×
05Karlsruhe Institute of TechnologyBusiness & Career68.22×
06University of AugsburgBusiness & Career67.22×
07University of Erlangen-NurembergBusiness & Career64.57×
08Hochschule Furtwangen UniversityBusiness & Career57.62×
09BoAMusic & Radio53.13×
10Free University of BerlinBusiness & Career50.14×
11University of RegensburgBusiness & Career46.84×
12University of WarsawBusiness & Career44.12×
13Esslingen University of Applied SciencesBusiness & Career42.06×
14University of BonnBusiness & Career39.28×
15University of HamburgBusiness & Career36.47×
16Technical University of BerlinBusiness & Career35.61×
17University of MünsterBusiness & Career33.22×
18Humboldt University of BerlinBusiness & Career19.92×
19MannheimTravel & Leisure16.25×
20Boris BeckerSports12.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Mannheim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Mannheim audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.12×
Career OrientationPOWER2.62×
SpiritualityBALANCE2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Mannheim audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.19×
Risk AppetiteTHRILL1.24×
Healthy LifestyleBALANCE1.26×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Mannheim have in Germany?

University of Mannheim has an estimated audience of 926,495 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.

02

What is the gender split and age of University of Mannheim fans?

58.9% of University of Mannheim fans are female, 41.1% are male, with an average age of 41.6 years.

03

Which brands do University of Mannheim fans like most?

University of Mannheim fans show strongest brand affinity for Mannheim University of Applied Sciences (83.45×), University of Augsburg (67.22×), and Free University of Berlin (50.14×) over the country average.

04

Where do University of Mannheim fans live in Germany?

University of Mannheim fans in Germany are most concentrated in Baden-Württemberg (reach ~600K), Rheinland-Pfalz (reach ~200K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do University of Mannheim fans also like?

Beyond University of Mannheim itself, the audience over-indexes on University of Augsburg (67.22×), Free University of Berlin (50.14×), Karlsruhe Institute of Technology (68.22×), and University of Erlangen-Nuremberg (64.57×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Mannheim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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