University of Mannheim Audience in Germany
University of Mannheim has an estimated audience of 926,495 people in Germany. 58.9% are female, 41.1% are male, average age 41.6. Top regions: Baden-Württemberg, Rheinland-Pfalz, Nordrhein-Westfalen. Top brand affinities: Mannheim University of Applied Sciences, University of Augsburg, Free University of Berlin, Karlsruhe Institute of Technology, University of Erlangen-Nuremberg.
The average University of Mannheim fan in Germany is 41.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Nordrhein-Westfalen. Top brand affinities include Mannheim University of Applied Sciences, University of Augsburg, Free University of Berlin, with strongest over-indexing on Mannheim University of Applied Sciences (83.45× the country average). Demographically, the University of Mannheim audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Mannheim fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 41.6 |
| Estimated audience size | 926,495 |
Audience persona
The typical University of Mannheim fan in Germany is more female, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Mannheim University of Applied Sciences.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 515,374 | 4.08× |
| Rheinland-Pfalz | 165,994 | 3.58× |
| Nordrhein-Westfalen | 132,955 | 0.66× |
| Hessen | 126,174 | 1.79× |
| Bayern | 92,870 | 0.62× |
| Niedersachsen | 43,019 | 0.48× |
| Berlin | 24,452 | 0.59× |
| Sachsen | 15,145 | 0.33× |
| Hamburg | 14,063 | 0.67× |
| Schleswig-Holstein | 13,481 | 0.41× |
| Saarland | 12,347 | 1.09× |
| Thüringen | 10,233 | 0.43× |
| Brandenburg | 8,301 | 0.29× |
| Sachsen-Anhalt | 6,261 | 0.26× |
| Mecklenburg-Vorpommern | 4,321 | 0.24× |
| Bremen | 3,878 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mannheim University of Applied Sciences | 83.45× | Business & Career |
| University of Augsburg | 67.22× | Business & Career |
| Free University of Berlin | 50.14× | Business & Career |
| Karlsruhe Institute of Technology | 68.22× | Business & Career |
| University of Erlangen-Nuremberg | 64.57× | Business & Career |
| University of Erfurt | 78.15× | Business & Career |
| Esslingen University of Applied Sciences | 42.06× | Business & Career |
| Technische Hochschule Mittelhessen | 77.05× | Business & Career |
| University of Regensburg | 46.84× | Business & Career |
| Mannheim | 16.25× | Travel & Leisure |
| University of Münster | 33.22× | Business & Career |
| University of Warsaw | 44.12× | Business & Career |
| Hochschule Furtwangen University | 57.62× | Business & Career |
| Humboldt University of Berlin | 19.92× | Business & Career |
| University of Hamburg | 36.47× | Business & Career |
| University of Bonn | 39.28× | Business & Career |
| BoA | 53.13× | Music & Radio |
| Technical University of Berlin | 35.61× | Business & Career |
| Boris Becker | 12.88× | Sports |
| Trier University of Applied Sciences | 120.78× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.56 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Indulgence | JOY | 1.43 |
| Pet Ownership | JOY | 1.42 |
| Early Adopter Mentality | POWER | 1.4 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.0% |
| Switzerland | 3.9% |
| Austria | 3.7% |
See University of Mannheim audiences in other countries
- University of Mannheim — United States
- University of Mannheim — United Kingdom
- University of Mannheim — France
- University of Mannheim — Italy
- University of Mannheim — Spain
- University of Mannheim — Brazil
- University of Mannheim — Japan
- University of Mannheim — South Korea
- University of Mannheim — India
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does University of Mannheim have in Germany?
University of Mannheim has an estimated audience of 926,495 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of University of Mannheim fans?
58.9% of University of Mannheim fans are female, 41.1% are male, with an average age of 41.6 years.
Which brands do University of Mannheim fans like most?
University of Mannheim fans show strongest brand affinity for Mannheim University of Applied Sciences (83.45×), University of Augsburg (67.22×), and Free University of Berlin (50.14×) over the country average.
Where do University of Mannheim fans live in Germany?
University of Mannheim fans in Germany are most concentrated in Baden-Württemberg (reach 515,374), Rheinland-Pfalz (reach 165,994), and Nordrhein-Westfalen (reach 132,955). These three regions account for the largest share of the active audience.
What other brands do University of Mannheim fans also like?
Beyond University of Mannheim itself, the audience over-indexes on University of Augsburg (67.22×), Free University of Berlin (50.14×), Karlsruhe Institute of Technology (68.22×), and University of Erlangen-Nuremberg (64.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for University of Mannheim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.