University of Hamburg Audience in Germany

University of Hamburg logo

University of Hamburg has an estimated audience of 444,257 people in Germany. 55.1% are female, 44.9% are male, average age 25.0. Top regions: Hamburg, Niedersachsen, Nordrhein-Westfalen. Top brand affinities: Free University of Berlin, Tagesschau, Humboldt University of Berlin, Technical University of Berlin, University of Augsburg.

The average University of Hamburg fan in Germany is 25.0 years old, more female, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Niedersachsen, Nordrhein-Westfalen. Top brand affinities include Free University of Berlin, Tagesschau, Humboldt University of Berlin, with strongest over-indexing on Free University of Berlin (77.14× the country average). Demographically, the University of Hamburg audience skews more female with an average age of 25.0, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Hamburg fans

Demographic split for University of Hamburg audience in Germany
MetricValue
Female55.1%
Male44.9%
Average age25.0
Estimated audience size444,257

Audience persona

The typical University of Hamburg fan in Germany is more female, around 25.0 years old, with strong Sustainability tendencies and a notable affinity for Free University of Berlin.

Top regions in Germany

Top regions ranked by reach for University of Hamburg in Germany
RegionReachAffinity
Hamburg67,0496.68×
Niedersachsen43,9431.02×
Nordrhein-Westfalen41,5760.43×
Schleswig-Holstein37,5872.36×
Bayern22,9050.32×
Baden-Württemberg21,5100.35×
Hessen13,8950.41×
Berlin10,6330.54×
Sachsen7,5870.35×
Rheinland-Pfalz7,5670.34×
Brandenburg5,9320.43×
Mecklenburg-Vorpommern5,8860.69×
Sachsen-Anhalt4,1610.36×
Bremen4,1031.08×
Thüringen4,0840.36×
Saarland1,5430.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Hamburg audience
BrandAffinityCategory
Free University of Berlin77.14×Business & Career
Tagesschau9.44×Movies & TV
Humboldt University of Berlin36.57×Business & Career
Technical University of Berlin50.62×Business & Career
University of Augsburg51.58×Business & Career
University of Münster40.35×Business & Career
Munich (film)29.45×Movies & TV
Weight loss (Fitness And wellness)10.55×Health
RWTH Aachen University34.41×Business & Career
Spiegel Online5.76×News
Technische Universität München33.7×Business & Career
Goethe University Frankfurt21.42×Business & Career
University of Bonn37.92×Business & Career
Karlsruhe Institute of Technology44.37×Business & Career
Royal Northern College of Music88.21×Business & Career
Moderat57.39×Music & Radio
Hochschule Furtwangen University49.1×Business & Career
University of Erlangen-Nuremberg42.74×Business & Career
Dresden University of Technology46.08×Business & Career
Mannheim University of Applied Sciences40.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Hamburg audience
TraitClusterScore
SustainabilityBALANCE2.04
Career OrientationPOWER1.96
Early Adopter MentalityPOWER1.89
Design AffinityPREMIUM1.45
Sports ActivityPOWER1.4
IndividualismJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for University of Hamburg
CountryShare
Germany56.3%
United States8.3%
Austria6.2%

See University of Hamburg audiences in other countries

More University audiences in Germany

Frequently asked questions

How many fans does University of Hamburg have in Germany?

University of Hamburg has an estimated audience of 444,257 people in Germany, concentrated in Hamburg and Niedersachsen.

What is the gender split and age of University of Hamburg fans?

55.1% of University of Hamburg fans are female, 44.9% are male, with an average age of 25.0 years.

Which brands do University of Hamburg fans like most?

University of Hamburg fans show strongest brand affinity for Free University of Berlin (77.14×), Tagesschau (9.44×), and Humboldt University of Berlin (36.57×) over the country average.

Where do University of Hamburg fans live in Germany?

University of Hamburg fans in Germany are most concentrated in Hamburg (reach 67,049), Niedersachsen (reach 43,943), and Nordrhein-Westfalen (reach 41,576). These three regions account for the largest share of the active audience.

What other brands do University of Hamburg fans also like?

Beyond University of Hamburg itself, the audience over-indexes on Tagesschau (9.44×), Humboldt University of Berlin (36.57×), Technical University of Berlin (50.62×), and University of Augsburg (51.58×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Hamburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.