Rascasse Audience Intelligence

University of Hamburg Audience in Germany

A data profile of the people who buy, follow and care about University of Hamburg in Germany — modelled from more than twelve digital signal sources. University of Hamburg has an estimated audience of 444,257 people in Germany.

#33among University in Germany#1121among POI in Germany#931in Business & Career

The average University of Hamburg fan in Germany is 25.0 years old, more female, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Niedersachsen, Nordrhein-Westfalen.

Top brand affinities include Free University of Berlin, Humboldt University of Berlin, Tagesschau, with strongest over-indexing on Free University of Berlin (77.14× the country average).

Demographically, the University of Hamburg audience skews more female with an average age of 25.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical University of Hamburg fan in Germany is more female, around 25.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Free University of Berlin.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Hamburg profile in Germany.

Audience size
444K
in Germany
Gender
55.1%♀
44.9% male
Age
25.0
average years
Country rank
#12884
POI in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Hamburg fans

55.1% are female, 44.9% are male, average age 25.0.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for University of Hamburg audience in Germany
MetricValue
Female55.1%
Male44.9%
Average age25.0
Estimated audience size444,257
Fig. 03

Age distribution

Ø 25.0
average years
Age distribution of the University of Hamburg audience in Germany
Age bracketShare%
16-1968%
20-2916%
30-398%
40-495%
50+3%
Fig. 04

Worldwide distribution

55.7%

of the worldwide University of Hamburg audience comes from Germany.

Worldwide audience distribution share by country for University of Hamburg
CountryShare
Germany55.7%
United States8.2%
Austria6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Hamburg audience in Germany is strongest.

Fig. 05

Top regions by affinity

University of Hamburg fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~90K8.62×
02Schleswig-Holstein~30K2.19×
03Bremen~4K1.09×
04Niedersachsen~40K0.95×
05Mecklenburg-Vorpommern~6K0.73×
06Saarland~3K0.56×
07Berlin~10K0.51×
08Thüringen~6K0.50×
09Brandenburg~7K0.49×
10Sachsen-Anhalt~6K0.48×
11Nordrhein-Westfalen~40K0.41×
12Hessen~10K0.41×
13Rheinland-Pfalz~9K0.41×
14Sachsen~9K0.40×
15Baden-Württemberg~20K0.36×
16Bayern~20K0.32×
Fig. 06

Affinity by region

Affinity by region — University of Hamburg, Germany
0.32×1.00×8.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Hamburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Hamburg audience
#·InterestCategoryAffinity×
01Royal Northern College of MusicBusiness & Career88.21×
02Free University of BerlinBusiness & Career77.14×
03ModeratMusic & Radio57.39×
04University of AugsburgBusiness & Career51.58×
05Technical University of BerlinBusiness & Career50.62×
06Hochschule Furtwangen UniversityBusiness & Career49.10×
07Dresden University of TechnologyBusiness & Career46.08×
08Karlsruhe Institute of TechnologyBusiness & Career44.37×
09University of Erlangen-NurembergBusiness & Career42.74×
10Mannheim University of Applied SciencesBusiness & Career40.53×
11University of MünsterBusiness & Career40.35×
12University of BonnBusiness & Career37.92×
13Humboldt University of BerlinBusiness & Career36.57×
14RWTH Aachen UniversityBusiness & Career34.41×
15Technische Universität MünchenBusiness & Career33.70×
16Munich (film)Movies & TV29.45×
17Goethe University FrankfurtBusiness & Career21.42×
18Polo Ralph LaurenFashion & Accessoires11.73×
19Weight loss (Fitness And wellness)Health10.55×
20TagesschauMovies & TV9.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Hamburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Hamburg audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.30×
PatriotismCONSERVATISM3.11×
SpiritualityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Hamburg audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Risk AppetiteTHRILL0.86×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Hamburg have in Germany?

University of Hamburg has an estimated audience of 444,257 people in Germany, concentrated in Hamburg and Niedersachsen.

02

What is the gender split and age of University of Hamburg fans?

55.1% of University of Hamburg fans are female, 44.9% are male, with an average age of 25.0 years.

03

Which brands do University of Hamburg fans like most?

University of Hamburg fans show strongest brand affinity for Free University of Berlin (77.14×), Humboldt University of Berlin (36.57×), and Tagesschau (9.44×) over the country average.

04

Where do University of Hamburg fans live in Germany?

University of Hamburg fans in Germany are most concentrated in Hamburg (reach ~90K), Niedersachsen (reach ~40K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do University of Hamburg fans also like?

Beyond University of Hamburg itself, the audience over-indexes on Humboldt University of Berlin (36.57×), Tagesschau (9.44×), Technical University of Berlin (50.62×), and University of Augsburg (51.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

See University of Hamburg audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Hamburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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