A data profile of the people who buy, follow and care about Karlsruhe Institute of Technology in Germany — modelled from more than twelve digital signal sources. Karlsruhe Institute of Technology has an estimated audience of 262,333 people in Germany.
The average Karlsruhe Institute of Technology fan in Germany is 38.6 years old, balanced, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Karlsruhe University of Applied Sciences, Mannheim University of Applied Sciences, Dresden University of Technology, with strongest over-indexing on Karlsruhe University of Applied Sciences (133.46× the country average).
Demographically, the Karlsruhe Institute of Technology audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Karlsruhe Institute of Technology fan in Germany is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Karlsruhe University of Applied Sciences.
The key figures that characterise the Karlsruhe Institute of Technology profile in Germany.
50.0% are female, 50.0% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 38.6 |
| Estimated audience size | 262,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide Karlsruhe Institute of Technology audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 45.7% |
| China | 10.4% |
| United States | 7.2% |
Where the Karlsruhe Institute of Technology audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 5.15× | |
| 02 | Rheinland-Pfalz | ~20K | 1.27× | |
| 03 | Hessen | ~20K | 1.11× | |
| 04 | Berlin | ~10K | 1.01× | |
| 05 | Saarland | ~3K | 1.00× | |
| 06 | Bremen | ~2K | 1.00× | |
| 07 | Bayern | ~40K | 0.84× | |
| 08 | Sachsen | ~10K | 0.80× | |
| 09 | Hamburg | ~5K | 0.79× | |
| 10 | Sachsen-Anhalt | ~5K | 0.77× | |
| 11 | Thüringen | ~5K | 0.77× | |
| 12 | Mecklenburg-Vorpommern | ~4K | 0.77× | |
| 13 | Nordrhein-Westfalen | ~40K | 0.74× | |
| 14 | Brandenburg | ~6K | 0.73× | |
| 15 | Schleswig-Holstein | ~7K | 0.71× | |
| 16 | Niedersachsen | ~20K | 0.66× |
The strongest cross-interests of the Karlsruhe Institute of Technology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Karlsruhe University of Applied Sciences | Business & Career | 133.46× | ||
| 02 | University of Osnabrück | Business & Career | 131.85× | ||
| 03 | Braunschweig University of Technology | Business & Career | 91.94× | ||
| 04 | Dresden University of Technology | Business & Career | 86.98× | ||
| 05 | Bielefeld University | Business & Career | 83.47× | ||
| 06 | University of Giessen | Business & Career | 81.09× | ||
| 07 | Mannheim University of Applied Sciences | Business & Career | 80.43× | ||
| 08 | University of Duisburg-Essen | Business & Career | 70.36× | ||
| 09 | University of Erlangen-Nuremberg | Business & Career | 67.46× | ||
| 10 | University of Regensburg | Business & Career | 64.57× | ||
| 11 | University of Bonn | Business & Career | 57.22× | ||
| 12 | University of Augsburg | Business & Career | 53.69× | ||
| 13 | Ludwig Maximilian University of Munich | Business & Career | 51.47× | ||
| 14 | Technische Universität München | Business & Career | 50.89× | ||
| 15 | Ruhr University Bochum | Business & Career | 50.59× | ||
| 16 | Technical University of Berlin | Business & Career | 46.53× | ||
| 17 | University of Münster | Business & Career | 37.41× | ||
| 18 | Free University of Berlin | Business & Career | 37.30× | ||
| 19 | Munich (film) | Movies & TV | 31.23× | ||
| 20 | FC Erzgebirge Aue | Sports | 20.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.94× | |
| Career Orientation | POWER | 2.51× | |
| Need for Security | CONSERVATISM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.93× | |
| Design Affinity | PREMIUM | 0.96× | |
| Luxury Orientation | PREMIUM | 0.97× |
Karlsruhe Institute of Technology has an estimated audience of 262,333 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
50.0% of Karlsruhe Institute of Technology fans are female, 50.0% are male, with an average age of 38.6 years.
Karlsruhe Institute of Technology fans show strongest brand affinity for Karlsruhe University of Applied Sciences (133.46×), Mannheim University of Applied Sciences (80.43×), and Dresden University of Technology (86.98×) over the country average.
Karlsruhe Institute of Technology fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Karlsruhe Institute of Technology itself, the audience over-indexes on Mannheim University of Applied Sciences (80.43×), Dresden University of Technology (86.98×), University of Regensburg (64.57×), and Technische Universität München (50.89×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Karlsruhe Institute of Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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