A data profile of the people who buy, follow and care about University of Erlangen-Nuremberg in Germany — modelled from more than twelve digital signal sources. University of Erlangen-Nuremberg has an estimated audience of 252,427 people in Germany.
The average University of Erlangen-Nuremberg fan in Germany is 24.6 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Sonicare, Onet.pl, University of Regensburg, with strongest over-indexing on Sonicare (95.34× the country average).
Demographically, the University of Erlangen-Nuremberg audience skews balanced with an average age of 24.6, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical University of Erlangen-Nuremberg fan in Germany is balanced, around 24.6 years old, with strong Patriotism tendencies and a notable affinity for Sonicare.
The key figures that characterise the University of Erlangen-Nuremberg profile in Germany.
54.4% are female, 45.6% are male, average age 24.6.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 24.6 |
| Estimated audience size | 252,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 69% | |
| 20-29 | 16% | |
| 30-39 | 7% | |
| 40-49 | 5% | |
| 50+ | 3% |
of the worldwide University of Erlangen-Nuremberg audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 53.1% |
| India | 7.2% |
| China | 7.1% |
Where the University of Erlangen-Nuremberg audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 8.33× | |
| 02 | Bremen | ~2K | 0.93× | |
| 03 | Thüringen | ~6K | 0.91× | |
| 04 | Saarland | ~3K | 0.90× | |
| 05 | Mecklenburg-Vorpommern | ~4K | 0.87× | |
| 06 | Berlin | ~9K | 0.84× | |
| 07 | Sachsen-Anhalt | ~5K | 0.84× | |
| 08 | Brandenburg | ~6K | 0.81× | |
| 09 | Hamburg | ~4K | 0.78× | |
| 10 | Schleswig-Holstein | ~7K | 0.77× | |
| 11 | Hessen | ~10K | 0.76× | |
| 12 | Sachsen | ~9K | 0.76× | |
| 13 | Rheinland-Pfalz | ~9K | 0.74× | |
| 14 | Baden-Württemberg | ~30K | 0.73× | |
| 15 | Niedersachsen | ~20K | 0.61× | |
| 16 | Nordrhein-Westfalen | ~30K | 0.52× |
The strongest cross-interests of the University of Erlangen-Nuremberg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brian Kilmeade | Movies & TV | 115.83× | ||
| 02 | Sonicare | Beauty & Wellness | 95.34× | ||
| 03 | 2K Games | Games | 66.22× | ||
| 04 | Downy | Home & Garden | 60.88× | ||
| 05 | Toothpick | Home & Garden | 37.57× | ||
| 06 | University of Regensburg | Business & Career | 31.05× | ||
| 07 | Karlsruhe Institute of Technology | Business & Career | 28.98× | ||
| 08 | Dresden University of Technology | Business & Career | 24.35× | ||
| 09 | University of Duisburg-Essen | Business & Career | 23.33× | ||
| 10 | University of Bonn | Business & Career | 23.28× | ||
| 11 | HC Erlangen | Sports | 22.42× | ||
| 12 | University of Hamburg | Business & Career | 21.12× | ||
| 13 | Free University of Berlin | Business & Career | 20.09× | ||
| 14 | Onet.pl | News | 19.90× | ||
| 15 | University of Münster | Business & Career | 18.41× | ||
| 16 | Ruhr University Bochum | Business & Career | 17.73× | ||
| 17 | RWTH Aachen University | Business & Career | 17.18× | ||
| 18 | Humboldt University of Berlin | Business & Career | 15.19× | ||
| 19 | University of Mannheim | Business & Career | 14.79× | ||
| 20 | FC Erzgebirge Aue | Sports | 8.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.14× | |
| Sustainability | BALANCE | 1.30× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.01× | |
| Quality Awareness | PREMIUM | 1.03× | |
| Family Orientation | CONSERVATISM | 1.09× |
University of Erlangen-Nuremberg has an estimated audience of 252,427 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
54.4% of University of Erlangen-Nuremberg fans are female, 45.6% are male, with an average age of 24.6 years.
University of Erlangen-Nuremberg fans show strongest brand affinity for Sonicare (95.34×), Onet.pl (19.9×), and University of Regensburg (31.05×) over the country average.
University of Erlangen-Nuremberg fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
Beyond University of Erlangen-Nuremberg itself, the audience over-indexes on Onet.pl (19.9×), University of Regensburg (31.05×), Downy (60.88×), and Humboldt University of Berlin (15.19×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for University of Erlangen-Nuremberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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