University of Erlangen-Nuremberg Audience in Germany

University of Erlangen-Nuremberg logo

University of Erlangen-Nuremberg has an estimated audience of 252,427 people in Germany. 54.4% are female, 45.6% are male, average age 24.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Sonicare, Onet.pl, University of Regensburg, Humboldt University of Berlin, Downy.

The average University of Erlangen-Nuremberg fan in Germany is 24.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Sonicare, Onet.pl, University of Regensburg, with strongest over-indexing on Sonicare (95.34× the country average). Demographically, the University of Erlangen-Nuremberg audience skews balanced with an average age of 24.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Erlangen-Nuremberg fans

Demographic split for University of Erlangen-Nuremberg audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age24.6
Estimated audience size252,427

Audience persona

The typical University of Erlangen-Nuremberg fan in Germany is balanced, around 24.6 years old, with strong Career Orientation tendencies and a notable affinity for Sonicare.

Top regions in Germany

Top regions ranked by reach for University of Erlangen-Nuremberg in Germany
RegionReachAffinity
Bayern189,3208.06×
Baden-Württemberg24,0950.7×
Nordrhein-Westfalen23,1990.42×
Hessen13,5420.7×
Berlin10,1150.9×
Niedersachsen8,1730.33×
Sachsen6,9450.56×
Rheinland-Pfalz5,7680.46×
Thüringen5,2690.82×
Sachsen-Anhalt3,4350.53×
Brandenburg3,1190.4×
Schleswig-Holstein2,8720.32×
Hamburg2,5330.44×
Saarland1,4710.47×
Mecklenburg-Vorpommern1,3560.28×
Bremen1,3230.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Erlangen-Nuremberg audience
BrandAffinityCategory
Sonicare95.34×Beauty & Wellness
Onet.pl19.9×News
University of Regensburg31.05×Business & Career
Humboldt University of Berlin15.19×Business & Career
Downy60.88×Home & Garden
2K Games66.22×Games
Free University of Berlin20.09×Business & Career
Toothpick37.57×Home & Garden
Karlsruhe Institute of Technology28.98×Business & Career
University of Münster18.41×Business & Career
University of Mannheim14.79×Business & Career
University of Bonn23.28×Business & Career
University of Hamburg21.12×Business & Career
HC Erlangen22.42×Sports
Brian Kilmeade115.83×Movies & TV
RWTH Aachen University17.18×Business & Career
Ruhr University Bochum17.73×Business & Career
FC Erzgebirge Aue8.83×Sports
University of Duisburg-Essen23.33×Business & Career
Dresden University of Technology24.35×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Erlangen-Nuremberg audience
TraitClusterScore
Career OrientationPOWER1.6
Early Adopter MentalityPOWER1.43
SustainabilityBALANCE1.36
IndulgenceJOY1.34
Price SensitivityPREMIUM1.33
LGBTQ+ IdentityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for University of Erlangen-Nuremberg
CountryShare
Germany54.8%
India7.4%
China7.4%

See University of Erlangen-Nuremberg audiences in other countries

More University audiences in Germany

Frequently asked questions

How many fans does University of Erlangen-Nuremberg have in Germany?

University of Erlangen-Nuremberg has an estimated audience of 252,427 people in Germany, concentrated in Bayern and Baden-Württemberg.

What is the gender split and age of University of Erlangen-Nuremberg fans?

54.4% of University of Erlangen-Nuremberg fans are female, 45.6% are male, with an average age of 24.6 years.

Which brands do University of Erlangen-Nuremberg fans like most?

University of Erlangen-Nuremberg fans show strongest brand affinity for Sonicare (95.34×), Onet.pl (19.9×), and University of Regensburg (31.05×) over the country average.

Where do University of Erlangen-Nuremberg fans live in Germany?

University of Erlangen-Nuremberg fans in Germany are most concentrated in Bayern (reach 189,320), Baden-Württemberg (reach 24,095), and Nordrhein-Westfalen (reach 23,199). These three regions account for the largest share of the active audience.

What other brands do University of Erlangen-Nuremberg fans also like?

Beyond University of Erlangen-Nuremberg itself, the audience over-indexes on Onet.pl (19.9×), University of Regensburg (31.05×), Humboldt University of Berlin (15.19×), and Downy (60.88×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Erlangen-Nuremberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.