Onet.pl Audience in Germany
Onet.pl has an estimated audience of 2,124,275 people in Germany. 63.3% are female, 36.7% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Black Red White, F&F, Pepco, Allegro (auction website), Jeffree Star.
The average Onet.pl fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Black Red White, F&F, Pepco, with strongest over-indexing on Black Red White (310.75× the country average). Demographically, the Onet.pl audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Onet.pl fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 41.9 |
| Estimated audience size | 2,124,275 |
Audience persona
The typical Onet.pl fan in Germany is more female, around 41.9 years old, with strong Individualism tendencies and a notable affinity for Black Red White.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 883,074 | 1.9× |
| Baden-Württemberg | 295,475 | 1.02× |
| Bayern | 258,346 | 0.76× |
| Niedersachsen | 244,373 | 1.18× |
| Hessen | 165,437 | 1.02× |
| Berlin | 114,667 | 1.21× |
| Rheinland-Pfalz | 105,803 | 0.99× |
| Schleswig-Holstein | 88,998 | 1.17× |
| Hamburg | 73,117 | 1.52× |
| Brandenburg | 50,639 | 0.77× |
| Bremen | 40,759 | 2.24× |
| Sachsen | 37,629 | 0.36× |
| Saarland | 26,187 | 1× |
| Mecklenburg-Vorpommern | 16,500 | 0.41× |
| Sachsen-Anhalt | 13,363 | 0.24× |
| Thüringen | 10,799 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Black Red White | 310.75× | Home & Garden |
| F&F | 206.28× | Fashion & Accessoires |
| Pepco | 88.98× | Fashion & Accessoires |
| Allegro (auction website) | 61.48× | Shopping |
| Jeffree Star | 77.91× | Beauty & Wellness |
| Robert Lewandowski | 39.07× | Sports |
| Millie Bobby Brown | 20× | Movies & TV |
| Domodi.pl | 244.52× | Fashion & Accessoires |
| Ewa Chodakowska | 110.07× | Sports |
| DeeZee | 81.16× | Fashion & Accessoires |
| Anna Lewandowska | 82.34× | Sports |
| RTV Euro AGD | 100.29× | Shopping |
| Cinemax | 52.6× | Movies & TV |
| Flaconi | 20× | Shopping |
| Fulham F.C. | 77.6× | Sports |
| JYSK | 10.25× | Home & Garden |
| Konfrontacja Sztuk Walki | 80.3× | Sports |
| Baghdad Governorate | 46.15× | Travel & Leisure |
| Polskie Radio Program III | 379.97× | Music & Radio |
| TVN Style | 479.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.07 |
| Extroversion | THRILL | 1.06 |
| Price Sensitivity | PREMIUM | 1.05 |
| Sports Activity | POWER | 1.01 |
| Design Affinity | PREMIUM | 0.9 |
| Quality Awareness | PREMIUM | 0.86 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 52.8% |
| Germany | 12.9% |
| United States | 8.7% |
See Onet.pl audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
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- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Onet.pl have in Germany?
Onet.pl has an estimated audience of 2,124,275 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Onet.pl fans?
63.3% of Onet.pl fans are female, 36.7% are male, with an average age of 41.9 years.
Which brands do Onet.pl fans like most?
Onet.pl fans show strongest brand affinity for Black Red White (310.75×), F&F (206.28×), and Pepco (88.98×) over the country average.
Where do Onet.pl fans live in Germany?
Onet.pl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 883,074), Baden-Württemberg (reach 295,475), and Bayern (reach 258,346). These three regions account for the largest share of the active audience.
What other brands do Onet.pl fans also like?
Beyond Onet.pl itself, the audience over-indexes on F&F (206.28×), Pepco (88.98×), Allegro (auction website) (61.48×), and Jeffree Star (77.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Onet.pl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.