Onet.pl Audience in Germany
A data profile of the people who buy, follow and care about Onet.pl in Germany — modelled from more than twelve digital signal sources. Onet.pl has an estimated audience of 2,100,359 people in Germany.
The average Onet.pl fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Black Red White, F&F, Pepco, with strongest over-indexing on Black Red White (310.75× the country average).
Demographically, the Onet.pl audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Onet.pl fan in Germany is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Black Red White.
At a glance
The key figures that characterise the Onet.pl profile in Germany.
Search interest · 12-month trend
Audience demographics of Onet.pl
63.3% are female, 36.7% are male, average age 41.9.
Gender split
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 41.9 |
| Estimated audience size | 2,100,359 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Onet.pl audience comes from Germany.
| Country | Share |
|---|---|
| Poland | 53.4% |
| Germany | 12.7% |
| United States | 8.4% |
Geography
Where the Onet.pl audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~40K | 2.22× | |
| 02 | Nordrhein-Westfalen | ~900K | 1.86× | |
| 03 | Hamburg | ~70K | 1.52× | |
| 04 | Schleswig-Holstein | ~90K | 1.20× | |
| 05 | Niedersachsen | ~200K | 1.17× | |
| 06 | Berlin | ~100K | 1.15× | |
| 07 | Rheinland-Pfalz | ~100K | 1.12× | |
| 08 | Saarland | ~30K | 1.04× | |
| 09 | Baden-Württemberg | ~300K | 1.01× | |
| 10 | Hessen | ~200K | 1.00× | |
| 11 | Brandenburg | ~50K | 0.73× | |
| 12 | Bayern | ~200K | 0.72× | |
| 13 | Mecklenburg-Vorpommern | ~20K | 0.42× | |
| 14 | Sachsen | ~40K | 0.39× | |
| 15 | Sachsen-Anhalt | ~20K | 0.29× | |
| 16 | Thüringen | ~10K | 0.26× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Onet.pl audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polskie Radio Program III | Music & Radio | 379.97× | ||
| 02 | Black Red White | Home & Garden | 310.75× | ||
| 03 | Domodi.pl | Fashion & Accessoires | 244.52× | ||
| 04 | F&F | Fashion & Accessoires | 206.28× | ||
| 05 | Ewa Chodakowska | Sports | 110.07× | ||
| 06 | RTV Euro AGD | Shopping | 100.29× | ||
| 07 | Pepco | Fashion & Accessoires | 88.98× | ||
| 08 | Anna Lewandowska | Sports | 82.34× | ||
| 09 | DeeZee | Fashion & Accessoires | 81.16× | ||
| 10 | Konfrontacja Sztuk Walki | Sports | 80.30× | ||
| 11 | Jeffree Star | Beauty & Wellness | 77.91× | ||
| 12 | Fulham F.C. | Sports | 77.60× | ||
| 13 | Allegro (auction website) | Shopping | 61.48× | ||
| 14 | Cinemax | Movies & TV | 52.60× | ||
| 15 | Baghdad Governorate | Travel & Leisure | 46.15× | ||
| 16 | Robert Lewandowski | Sports | 39.07× | ||
| 17 | Millie Bobby Brown | Movies & TV | 20.00× | ||
| 18 | Flaconi | Shopping | 20.00× | ||
| 19 | FIFA World Cup 2026 | Sports | 10.94× | ||
| 20 | JYSK | Home & Garden | 10.25× |
Personality of the Onet.pl audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.78× | |
| Design Affinity | PREMIUM | 1.24× | |
| Sustainability | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.57× | |
| Risk Appetite | THRILL | 0.60× | |
| Community Orientation | OPEN | 0.61× |
Frequently asked questions
How many fans does Onet.pl have in Germany?
Onet.pl has an estimated audience of 2,100,359 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Onet.pl fans?
63.3% of Onet.pl fans are female, 36.7% are male, with an average age of 41.9 years.
Which brands do Onet.pl fans like most?
Onet.pl fans show strongest brand affinity for Black Red White (310.75×), F&F (206.28×), and Pepco (88.98×) over the country average.
Where do Onet.pl fans live in Germany?
Onet.pl fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Baden-Württemberg (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Onet.pl fans also like?
Beyond Onet.pl itself, the audience over-indexes on F&F (206.28×), Pepco (88.98×), Allegro (auction website) (61.48×), and Robert Lewandowski (39.07×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Onet.pl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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