Robert Lewandowski Audience in Germany
Robert Lewandowski has an estimated audience of 1,472,917 people in Germany. 23.7% are female, 76.3% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Xabi Alonso, Transfermarkt, FC Bayern Munich, Manuel Neuer.
The average Robert Lewandowski fan in Germany is 32.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Xabi Alonso, Transfermarkt, with strongest over-indexing on Borussia Dortmund (4.6× the country average). Demographically, the Robert Lewandowski audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Robert Lewandowski fans
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 32.9 |
| Estimated audience size | 1,472,917 |
Audience persona
The typical Robert Lewandowski fan in Germany is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 431,417 | 1.34× |
| Bayern | 272,380 | 1.15× |
| Baden-Württemberg | 201,626 | 1× |
| Niedersachsen | 163,763 | 1.14× |
| Hessen | 118,600 | 1.06× |
| Rheinland-Pfalz | 77,924 | 1.06× |
| Berlin | 64,147 | 0.97× |
| Sachsen | 62,549 | 0.87× |
| Schleswig-Holstein | 51,657 | 0.98× |
| Brandenburg | 46,728 | 1.02× |
| Hamburg | 39,698 | 1.19× |
| Thüringen | 30,433 | 0.81× |
| Sachsen-Anhalt | 30,357 | 0.8× |
| Mecklenburg-Vorpommern | 24,181 | 0.86× |
| Saarland | 13,341 | 0.74× |
| Bremen | 12,779 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 4.6× | Sports |
| Xabi Alonso | 15.92× | Sports |
| Transfermarkt | 7.05× | Sports |
| FC Bayern Munich | 3.83× | Sports |
| Manuel Neuer | 8.49× | Sports |
| Sport Bild | 6.24× | Sports |
| Poland national football team | 20.86× | Sports |
| SV Werder Bremen | 4.05× | Sports |
| RB Leipzig | 5.43× | Sports |
| UEFA Champions League | 3.4× | Sports |
| FIFA World Cup | 3.22× | Sports |
| Uli Hoeneß | 11.46× | Sports |
| VfB Stuttgart | 3.99× | Sports |
| Sportschau | 3.82× | Sports |
| F&F | 19.67× | Fashion & Accessoires |
| VfL Bochum | 6.73× | Sports |
| FC Schalke 04 | 4.71× | Sports |
| Onet.pl | 8.77× | News |
| Tipico | 4.38× | Games |
| Bundesliga | 2.6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Early Adopter Mentality | POWER | 1.24 |
| Social Media Usage | JOY | 1.07 |
| LGBTQ+ Identity | OPEN | 1.04 |
| Sports Activity | POWER | 0.97 |
| Quality Awareness | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 24.2% |
| Germany | 10.2% |
| United States | 6.6% |
See Robert Lewandowski audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Robert Lewandowski have in Germany?
Robert Lewandowski has an estimated audience of 1,472,917 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Robert Lewandowski fans?
23.7% of Robert Lewandowski fans are female, 76.3% are male, with an average age of 32.9 years.
Which brands do Robert Lewandowski fans like most?
Robert Lewandowski fans show strongest brand affinity for Borussia Dortmund (4.6×), Xabi Alonso (15.92×), and Transfermarkt (7.05×) over the country average.
Where do Robert Lewandowski fans live in Germany?
Robert Lewandowski fans in Germany are most concentrated in Nordrhein-Westfalen (reach 431,417), Bayern (reach 272,380), and Baden-Württemberg (reach 201,626). These three regions account for the largest share of the active audience.
What other brands do Robert Lewandowski fans also like?
Beyond Robert Lewandowski itself, the audience over-indexes on Xabi Alonso (15.92×), Transfermarkt (7.05×), FC Bayern Munich (3.83×), and Manuel Neuer (8.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Robert Lewandowski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.