Rascasse Audience Intelligence

Robert Lewandowski Audience in Germany

A data profile of the people who buy, follow and care about Robert Lewandowski in Germany — modelled from more than twelve digital signal sources. Robert Lewandowski has an estimated audience of 1,723,500 people in Germany.

#109among Soccer in Germany#377among Person in Germany#353in Sports

The average Robert Lewandowski fan in Germany is 33.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Transfermarkt, Borussia Dortmund, Manuel Neuer, with strongest over-indexing on Transfermarkt (7.05× the country average).

Demographically, the Robert Lewandowski audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Robert Lewandowski fan in Germany is more male, around 33.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Transfermarkt.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robert Lewandowski profile in Germany.

Audience size
1.7M
in Germany
Gender
34.9%♀
65.1% male
Age
33.7
average years
Country rank
#3905
Person in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robert Lewandowski fans

34.9% are female, 65.1% are male, average age 33.7.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Robert Lewandowski audience in Germany
MetricValue
Female34.9%
Male65.1%
Average age33.7
Estimated audience size1,723,500
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Robert Lewandowski audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Robert Lewandowski audience comes from Germany.

Worldwide audience distribution share by country for Robert Lewandowski
CountryShare
Poland22.9%
Germany11.8%
United States6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robert Lewandowski audience in Germany is strongest.

Fig. 05

Top regions by affinity

Robert Lewandowski fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.25×
02Bayern~300K1.16×
03Hamburg~40K1.12×
04Niedersachsen~200K1.10×
05Rheinland-Pfalz~80K1.04×
06Brandenburg~50K1.04×
07Hessen~100K1.03×
08Baden-Württemberg~200K1.00×
09Bremen~10K1.00×
10Schleswig-Holstein~50K0.95×
11Sachsen~70K0.92×
12Berlin~60K0.92×
13Thüringen~40K0.91×
14Mecklenburg-Vorpommern~30K0.90×
15Sachsen-Anhalt~40K0.88×
16Saarland~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Robert Lewandowski, Germany
0.83×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robert Lewandowski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robert Lewandowski audience
#·InterestCategoryAffinity×
01Poland national football teamSports20.86×
02Xabi AlonsoSports15.92×
03Uli HoeneßSports11.46×
04Leon GoretzkaSports10.62×
05Vincent KompanySports8.58×
06Manuel NeuerSports8.49×
07Thomas MüllerSports7.86×
08TransfermarktSports7.05×
09Sport BildSports6.24×
10RB LeipzigSports5.43×
11FC Schalke 04Sports4.71×
12Borussia DortmundSports4.60×
13Borussia MönchengladbachSports4.37×
14SV Werder BremenSports4.05×
15VfB StuttgartSports3.99×
16FC Bayern MunichSports3.83×
17SportschauSports3.82×
18UEFA Champions LeagueSports3.40×
19FIFA World CupSports3.22×
20BundesligaSports2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robert Lewandowski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robert Lewandowski audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.22×
Need for SecurityCONSERVATISM1.22×
Career OrientationPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robert Lewandowski audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
CreativityOPEN0.70×
IndividualismJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robert Lewandowski have in Germany?

Robert Lewandowski has an estimated audience of 1,723,500 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Robert Lewandowski fans?

34.9% of Robert Lewandowski fans are female, 65.1% are male, with an average age of 33.7 years.

03

Which brands do Robert Lewandowski fans like most?

Robert Lewandowski fans show strongest brand affinity for Transfermarkt (7.05×), Borussia Dortmund (4.6×), and Manuel Neuer (8.49×) over the country average.

04

Where do Robert Lewandowski fans live in Germany?

Robert Lewandowski fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Robert Lewandowski fans also like?

Beyond Robert Lewandowski itself, the audience over-indexes on Borussia Dortmund (4.6×), Manuel Neuer (8.49×), FC Bayern Munich (3.83×), and Xabi Alonso (15.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Robert Lewandowski audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Robert Lewandowski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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