Uli Hoeneß Audience in Germany
Uli Hoeneß has an estimated audience of 1,429,328 people in Germany. 5.5% are female, 94.5% are male, average age 36.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Leon Goretzka, Manuel Neuer, Serge Gnabry, Sportschau, Robert Lewandowski.
The average Uli Hoeneß fan in Germany is 36.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Leon Goretzka, Manuel Neuer, Serge Gnabry, with strongest over-indexing on Leon Goretzka (15.95× the country average). Demographically, the Uli Hoeneß audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Uli Hoeneß fans
| Metric | Value |
|---|---|
| Female | 5.5% |
| Male | 94.5% |
| Average age | 36.8 |
| Estimated audience size | 1,429,328 |
Audience persona
The typical Uli Hoeneß fan in Germany is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Leon Goretzka.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 387,812 | 1.69× |
| Nordrhein-Westfalen | 344,516 | 1.1× |
| Baden-Württemberg | 245,009 | 1.26× |
| Niedersachsen | 138,834 | 1× |
| Hessen | 107,755 | 0.99× |
| Rheinland-Pfalz | 79,738 | 1.11× |
| Sachsen | 67,660 | 0.97× |
| Berlin | 50,392 | 0.79× |
| Schleswig-Holstein | 42,556 | 0.83× |
| Brandenburg | 37,610 | 0.85× |
| Thüringen | 37,366 | 1.03× |
| Sachsen-Anhalt | 35,772 | 0.97× |
| Hamburg | 26,775 | 0.83× |
| Mecklenburg-Vorpommern | 21,798 | 0.8× |
| Saarland | 17,429 | 0.99× |
| Bremen | 9,871 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leon Goretzka | 15.95× | Sports |
| Manuel Neuer | 8.25× | Sports |
| Serge Gnabry | 21.65× | Sports |
| Sportschau | 4.44× | Sports |
| Robert Lewandowski | 12.59× | Sports |
| UEFA Champions League | 3.33× | Sports |
| FIFA World Cup | 3.04× | Sports |
| Bundesliga | 2.75× | Sports |
| FC Schalke 04 | 4.73× | Sports |
| SV Werder Bremen | 3.36× | Sports |
| Dynamo Dresden | 4.33× | Sports |
| David Alaba | 13.76× | Sports |
| Real Madrid C.F. | 3× | Sports |
| Premier League | 3.68× | Sports |
| Hamburger SV | 3.66× | Sports |
| MSV Duisburg | 5.66× | Sports |
| UEFA Europa League | 3.43× | Sports |
| Oliver Kahn | 10.61× | Sports |
| Bild | 1.78× | News |
| Manchester United F.C. | 3.4× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Need for Security | CONSERVATISM | 1.24 |
| Tradition | CONSERVATISM | 1.16 |
| Early Adopter Mentality | POWER | 1.15 |
| Sports Activity | POWER | 1.1 |
| Spirituality | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.2% |
| Austria | 3.7% |
| Switzerland | 1.5% |
See Uli Hoeneß audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Uli Hoeneß have in Germany?
Uli Hoeneß has an estimated audience of 1,429,328 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Uli Hoeneß fans?
5.5% of Uli Hoeneß fans are female, 94.5% are male, with an average age of 36.8 years.
Which brands do Uli Hoeneß fans like most?
Uli Hoeneß fans show strongest brand affinity for Leon Goretzka (15.95×), Manuel Neuer (8.25×), and Serge Gnabry (21.65×) over the country average.
Where do Uli Hoeneß fans live in Germany?
Uli Hoeneß fans in Germany are most concentrated in Bayern (reach 387,812), Nordrhein-Westfalen (reach 344,516), and Baden-Württemberg (reach 245,009). These three regions account for the largest share of the active audience.
What other brands do Uli Hoeneß fans also like?
Beyond Uli Hoeneß itself, the audience over-indexes on Manuel Neuer (8.25×), Serge Gnabry (21.65×), Sportschau (4.44×), and Robert Lewandowski (12.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uli Hoeneß. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.