Uli Hoeneß Audience in Germany
A data profile of the people who buy, follow and care about Uli Hoeneß in Germany — modelled from more than twelve digital signal sources. Uli Hoeneß has an estimated audience of 1,745,879 people in Germany.
The average Uli Hoeneß fan in Germany is 36.8 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Leon Goretzka, Serge Gnabry, Manuel Neuer, with strongest over-indexing on Leon Goretzka (16.52× the country average).
Demographically, the Uli Hoeneß audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Uli Hoeneß fan in Germany is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Leon Goretzka.
At a glance
The key figures that characterise the Uli Hoeneß profile in Germany.
Search interest · 12-month trend
Demographics of Uli Hoeneß fans
5.5% are female, 94.5% are male, average age 36.8.
Gender split
| Metric | Value |
|---|---|
| Female | 5.5% |
| Male | 94.5% |
| Average age | 36.8 |
| Estimated audience size | 1,745,879 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Uli Hoeneß audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 86.1% |
| Austria | 3.3% |
| Switzerland | 1.4% |
Geography
Where the Uli Hoeneß audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~400K | 1.68× | |
| 02 | Baden-Württemberg | ~300K | 1.23× | |
| 03 | Rheinland-Pfalz | ~90K | 1.13× | |
| 04 | Saarland | ~20K | 1.07× | |
| 05 | Thüringen | ~40K | 1.06× | |
| 06 | Sachsen | ~80K | 1.04× | |
| 07 | Nordrhein-Westfalen | ~400K | 1.03× | |
| 08 | Niedersachsen | ~200K | 0.98× | |
| 09 | Sachsen-Anhalt | ~40K | 0.98× | |
| 10 | Hessen | ~100K | 0.97× | |
| 11 | Brandenburg | ~50K | 0.91× | |
| 12 | Mecklenburg-Vorpommern | ~30K | 0.84× | |
| 13 | Hamburg | ~30K | 0.83× | |
| 14 | Schleswig-Holstein | ~50K | 0.80× | |
| 15 | Bremen | ~10K | 0.77× | |
| 16 | Berlin | ~50K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Uli Hoeneß audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Serge Gnabry | Sports | 24.29× | ||
| 02 | Leon Goretzka | Sports | 16.52× | ||
| 03 | Oliver Kahn | Sports | 11.85× | ||
| 04 | Robert Lewandowski | Sports | 11.46× | ||
| 05 | David Alaba | Sports | 11.16× | ||
| 06 | Joachim Löw | Sports | 8.50× | ||
| 07 | Manuel Neuer | Sports | 7.36× | ||
| 08 | MSV Duisburg | Sports | 5.71× | ||
| 09 | Paris Saint-Germain | Sports | 5.14× | ||
| 10 | Jürgen Klopp | Sports | 4.79× | ||
| 11 | 3. Liga | Sports | 3.96× | ||
| 12 | Sportschau | Sports | 3.89× | ||
| 13 | FC Schalke 04 | Sports | 3.78× | ||
| 14 | Dynamo Dresden | Sports | 3.68× | ||
| 15 | Hamburger SV | Sports | 3.42× | ||
| 16 | SV Werder Bremen | Sports | 3.07× | ||
| 17 | UEFA Champions League | Sports | 2.27× | ||
| 18 | Real Madrid C.F. | Sports | 2.23× | ||
| 19 | FIFA World Cup | Sports | 2.02× | ||
| 20 | Bundesliga | Sports | 2.01× |
Personality of the Uli Hoeneß audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| Tradition | CONSERVATISM | 1.37× | |
| Spirituality | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.32× | |
| Mindfulness | BALANCE | 0.44× | |
| Design Affinity | PREMIUM | 0.44× |
Frequently asked questions
How many fans does Uli Hoeneß have in Germany?
Uli Hoeneß has an estimated audience of 1,745,879 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Uli Hoeneß fans?
5.5% of Uli Hoeneß fans are female, 94.5% are male, with an average age of 36.8 years.
Which brands do Uli Hoeneß fans like most?
Uli Hoeneß fans show strongest brand affinity for Leon Goretzka (16.52×), Serge Gnabry (24.29×), and Manuel Neuer (7.36×) over the country average.
Where do Uli Hoeneß fans live in Germany?
Uli Hoeneß fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Uli Hoeneß fans also like?
Beyond Uli Hoeneß itself, the audience over-indexes on Serge Gnabry (24.29×), Manuel Neuer (7.36×), Robert Lewandowski (11.46×), and Sportschau (3.89×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Bundesliga (24,998,911)
- UEFA Champions League (19,101,805)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uli Hoeneß. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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