Uli Hoeneß Audience in Germany
Uli Hoeneß has an estimated audience of 1,429,328 people in Germany. 5.5% are female, 94.5% are male, average age 36.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Litter box, Progressive rock, Hebe, Yoga Journal, Urban Outfitters.
The average Uli Hoeneß fan in Germany is 36.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Litter box, Progressive rock, Hebe, with strongest over-indexing on Litter box (3.2× the country average). Demographically, the Uli Hoeneß audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Uli Hoeneß fans
| Metric | Value |
|---|---|
| Female | 5.5% |
| Male | 94.5% |
| Average age | 36.8 |
| Estimated audience size | 1,429,328 |
Audience persona
The typical Uli Hoeneß fan in Germany is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 387,812 | 1.69× |
| Nordrhein-Westfalen | 344,516 | 1.1× |
| Baden-Württemberg | 245,009 | 1.26× |
| Niedersachsen | 138,834 | 1× |
| Hessen | 107,755 | 0.99× |
| Rheinland-Pfalz | 79,738 | 1.11× |
| Sachsen | 67,660 | 0.97× |
| Berlin | 50,392 | 0.79× |
| Schleswig-Holstein | 42,556 | 0.83× |
| Brandenburg | 37,610 | 0.85× |
| Thüringen | 37,366 | 1.03× |
| Sachsen-Anhalt | 35,772 | 0.97× |
| Hamburg | 26,775 | 0.83× |
| Mecklenburg-Vorpommern | 21,798 | 0.8× |
| Saarland | 17,429 | 0.99× |
| Bremen | 9,871 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 3.2× | Pets & Animals |
| Progressive rock | 2.63× | Music & Radio |
| Hebe | 6.52× | Home & Garden |
| Yoga Journal | 12.59× | Sports |
| Urban Outfitters | 1.7× | Shopping |
| Time (magazine) | 1.82× | News |
| Mackenzie Foy | 3.66× | Fashion & Accessoires |
| Dzień Dobry TVN | 7.06× | Movies & TV |
| Giovanni Battista Piranesi | 15.95× | Politics & Society |
| Davos | 4.15× | Travel & Leisure |
| Mohamed Salah | 2× | Sports |
| Caprivi Strip | 5.02× | |
| Filmweb | 4.29× | Movies & TV |
| The Ocean Race | 4.13× | Sports |
| Dental hygienist | 2.86× | Health |
| Kompas TV | 5.8× | Movies & TV |
| Joko Winterscheidt | 1.67× | Movies & TV |
| Prozis | 1.63× | Shopping |
| Assassin's Creed II | 1.99× | Games |
| Winemaking | 1.51× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Need for Security | CONSERVATISM | 1.24 |
| Tradition | CONSERVATISM | 1.16 |
| Early Adopter Mentality | POWER | 1.15 |
| Sports Activity | POWER | 1.1 |
| Spirituality | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.2% |
| Austria | 3.7% |
| Switzerland | 1.5% |
See Uli Hoeneß audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Uli Hoeneß have in Germany?
Uli Hoeneß has an estimated audience of 1,429,328 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Uli Hoeneß fans?
5.5% of Uli Hoeneß fans are female, 94.5% are male, with an average age of 36.8 years.
Which brands do Uli Hoeneß fans like most?
Uli Hoeneß fans show strongest brand affinity for Litter box (3.2×), Progressive rock (2.63×), and Hebe (6.52×) over the country average.
Where do Uli Hoeneß fans live in Germany?
Uli Hoeneß fans in Germany are most concentrated in Bayern (reach 387,812), Nordrhein-Westfalen (reach 344,516), and Baden-Württemberg (reach 245,009). These three regions account for the largest share of the active audience.
What other brands do Uli Hoeneß fans also like?
Beyond Uli Hoeneß itself, the audience over-indexes on Progressive rock (2.63×), Hebe (6.52×), Yoga Journal (12.59×), and Urban Outfitters (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uli Hoeneß. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.