Rascasse Audience Intelligence

Serge Gnabry Audience in Germany

A data profile of the people who buy, follow and care about Serge Gnabry in Germany — modelled from more than twelve digital signal sources. Serge Gnabry has an estimated audience of 715,651 people in Germany.

#221among Soccer in Germany#1453among Person in Germany#675in Sports

The average Serge Gnabry fan in Germany is 35.4 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Joshua Kimmich, Kai Havertz, Leon Goretzka, with strongest over-indexing on Joshua Kimmich (67.28× the country average).

Demographically, the Serge Gnabry audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Serge Gnabry fan in Germany is more male, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Joshua Kimmich.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serge Gnabry profile in Germany.

Audience size
716K
in Germany
Gender
33.9%♀
66.1% male
Age
35.4
average years
Country rank
#8687
Person in Germany
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serge Gnabry fans

33.9% are female, 66.1% are male, average age 35.4.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Serge Gnabry audience in Germany
MetricValue
Female33.9%
Male66.1%
Average age35.4
Estimated audience size715,651
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Serge Gnabry audience in Germany
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

42.1%

of the worldwide Serge Gnabry audience comes from Germany.

Worldwide audience distribution share by country for Serge Gnabry
CountryShare
Germany42.1%
Brazil6.4%
United States6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serge Gnabry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Serge Gnabry fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.79×
02Baden-Württemberg~100K1.35×
03Saarland~10K1.22×
04Rheinland-Pfalz~40K1.12×
05Thüringen~20K1.00×
06Niedersachsen~60K0.99×
07Hessen~50K0.97×
08Nordrhein-Westfalen~100K0.95×
09Sachsen~30K0.90×
10Sachsen-Anhalt~10K0.87×
11Brandenburg~20K0.86×
12Schleswig-Holstein~20K0.83×
13Mecklenburg-Vorpommern~10K0.83×
14Hamburg~10K0.81×
15Berlin~20K0.80×
16Bremen~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Serge Gnabry, Germany
0.77×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serge Gnabry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serge Gnabry audience
#·InterestCategoryAffinity×
01Lukas KlostermannSports112.54×
02Joshua KimmichSports67.28×
03Alphonso DaviesSports60.40×
04Kai HavertzSports57.87×
05Sven UlreichSports50.85×
06Leon GoretzkaSports41.98×
07Xabi AlonsoSports32.60×
08Leroy SanéSports31.81×
09FC Bayern München (Frauen)Sports30.95×
10Timo WernerSports28.47×
11Vincent KompanySports25.29×
12Uli HoeneßSports24.29×
13Michael BallackSports23.33×
14VfL BochumSports18.49×
15TransfermarktSports14.96×
16MSV DuisburgSports14.75×
17LeedsTravel & Leisure14.55×
18RB LeipzigSports12.00×
19Western UnionBusiness & Career11.61×
20SV Werder BremenSports8.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serge Gnabry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serge Gnabry audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.89×
PatriotismCONSERVATISM1.42×
IndividualismJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serge Gnabry audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
Design AffinityPREMIUM0.61×
IndulgenceJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Serge Gnabry have in Germany?

Serge Gnabry has an estimated audience of 715,651 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Serge Gnabry fans?

33.9% of Serge Gnabry fans are female, 66.1% are male, with an average age of 35.4 years.

03

Which brands do Serge Gnabry fans like most?

Serge Gnabry fans show strongest brand affinity for Joshua Kimmich (67.28×), Kai Havertz (57.87×), and Leon Goretzka (41.98×) over the country average.

04

Where do Serge Gnabry fans live in Germany?

Serge Gnabry fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Serge Gnabry fans also like?

Beyond Serge Gnabry itself, the audience over-indexes on Kai Havertz (57.87×), Leon Goretzka (41.98×), Alphonso Davies (60.4×), and Transfermarkt (14.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Serge Gnabry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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