Serge Gnabry Audience in Germany
Serge Gnabry has an estimated audience of 565,989 people in Germany. 14.3% are female, 85.7% are male, average age 32.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Joshua Kimmich, Kai Havertz, Transfermarkt, Xabi Alonso, Alphonso Davies.
The average Serge Gnabry fan in Germany is 32.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Joshua Kimmich, Kai Havertz, Transfermarkt, with strongest over-indexing on Joshua Kimmich (67.28× the country average). Demographically, the Serge Gnabry audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Serge Gnabry fans
| Metric | Value |
|---|---|
| Female | 14.3% |
| Male | 85.7% |
| Average age | 32.2 |
| Estimated audience size | 565,989 |
Audience persona
The typical Serge Gnabry fan in Germany is more male, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Joshua Kimmich.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 170,927 | 1.88× |
| Nordrhein-Westfalen | 116,443 | 0.94× |
| Baden-Württemberg | 103,770 | 1.34× |
| Niedersachsen | 54,434 | 0.99× |
| Hessen | 41,112 | 0.95× |
| Rheinland-Pfalz | 32,313 | 1.14× |
| Sachsen | 25,173 | 0.91× |
| Berlin | 20,417 | 0.81× |
| Schleswig-Holstein | 16,626 | 0.82× |
| Brandenburg | 15,189 | 0.87× |
| Thüringen | 14,517 | 1.01× |
| Sachsen-Anhalt | 12,928 | 0.88× |
| Hamburg | 9,771 | 0.76× |
| Mecklenburg-Vorpommern | 8,874 | 0.82× |
| Saarland | 8,258 | 1.19× |
| Bremen | 3,369 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Joshua Kimmich | 67.28× | Sports |
| Kai Havertz | 57.87× | Sports |
| Transfermarkt | 14.96× | Sports |
| Xabi Alonso | 32.6× | Sports |
| Alphonso Davies | 60.4× | Sports |
| Leon Goretzka | 41.98× | Sports |
| Vincent Kompany | 25.29× | Sports |
| Sven Ulreich | 50.85× | Sports |
| VfL Bochum | 18.49× | Sports |
| SV Werder Bremen | 8.7× | Sports |
| RB Leipzig | 12× | Sports |
| Leeds | 14.55× | Travel & Leisure |
| Timo Werner | 28.47× | Sports |
| Borussia Dortmund | 4.58× | Sports |
| Uli Hoeneß | 24.29× | Sports |
| Lukas Klostermann | 112.54× | Sports |
| VfL Wolfsburg (women) | 18.92× | Sports |
| Leroy Sané | 31.81× | Sports |
| Western Union | 11.61× | Business & Career |
| Michael Ballack | 23.33× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.55 |
| Patriotism | CONSERVATISM | 1.5 |
| Spirituality | BALANCE | 1.32 |
| Social Media Usage | JOY | 1.18 |
| Extroversion | THRILL | 1.08 |
| Sports Activity | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.6% |
| Brazil | 6.4% |
| United States | 5.5% |
See Serge Gnabry audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Serge Gnabry have in Germany?
Serge Gnabry has an estimated audience of 565,989 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Serge Gnabry fans?
14.3% of Serge Gnabry fans are female, 85.7% are male, with an average age of 32.2 years.
Which brands do Serge Gnabry fans like most?
Serge Gnabry fans show strongest brand affinity for Joshua Kimmich (67.28×), Kai Havertz (57.87×), and Transfermarkt (14.96×) over the country average.
Where do Serge Gnabry fans live in Germany?
Serge Gnabry fans in Germany are most concentrated in Bayern (reach 170,927), Nordrhein-Westfalen (reach 116,443), and Baden-Württemberg (reach 103,770). These three regions account for the largest share of the active audience.
What other brands do Serge Gnabry fans also like?
Beyond Serge Gnabry itself, the audience over-indexes on Kai Havertz (57.87×), Transfermarkt (14.96×), Xabi Alonso (32.6×), and Alphonso Davies (60.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Serge Gnabry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.