Rascasse Audience Intelligence

Leeds Audience in Germany

A data profile of the people who buy, follow and care about Leeds in Germany — modelled from more than twelve digital signal sources. Leeds has an estimated audience of 4,653,667 people in Germany.

#15among City in Germany#54among POI in Germany#90in Travel & Leisure

The average Leeds fan in Germany is 45.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bradley Cooper, 1. FC Heidenheim, Leon Goretzka, with strongest over-indexing on Bradley Cooper (20× the country average).

Demographically, the Leeds audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leeds fan in Germany is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Bradley Cooper.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leeds profile in Germany.

Audience size
4.7M
in Germany
Gender
73.8%♀
26.2% male
Age
45.7
average years
Country rank
#1180
POI in Germany
Fig. 01

Search interest · 12-month trend

JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leeds fans

73.8% are female, 26.2% are male, average age 45.7.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Leeds audience in Germany
MetricValue
Female73.8%
Male26.2%
Average age45.7
Estimated audience size4,653,667
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Leeds audience in Germany
Age bracketShare%
16-194%
20-2914%
30-3923%
40-4928%
50+31%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Leeds audience comes from Germany.

Worldwide audience distribution share by country for Leeds
CountryShare
United Kingdom48.5%
Germany24.6%
Austria3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leeds audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leeds fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.40×
02Hamburg~100K1.29×
03Hessen~400K1.26×
04Nordrhein-Westfalen~1M1.19×
05Bayern~800K1.08×
06Baden-Württemberg~700K1.07×
07Bremen~40K1.04×
08Sachsen~200K1.00×
09Schleswig-Holstein~200K0.99×
10Rheinland-Pfalz~200K0.93×
11Niedersachsen~400K0.91×
12Brandenburg~100K0.82×
13Saarland~50K0.81×
14Mecklenburg-Vorpommern~70K0.80×
15Thüringen~90K0.79×
16Sachsen-Anhalt~90K0.75×
Fig. 06

Affinity by region

Affinity by region — Leeds, Germany
0.75×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leeds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leeds audience
#·InterestCategoryAffinity×
01United States national football teamSports21.26×
02Bradley CooperMovies & TV20.00×
03Villarreal CFSports20.00×
04SV SandhausenSports17.65×
05Real BetisSports16.92×
06Leroy SanéSports15.61×
07Serge GnabrySports14.55×
08FIFA Club World CupSports14.15×
09BoulangerShopping14.08×
101. FC HeidenheimSports11.21×
11Leon GoretzkaSports11.05×
12SV Darmstadt 98Sports9.66×
13SSV Jahn RegensburgSports9.47×
14Holstein KielSports7.98×
15SpVgg Greuther FürthSports7.50×
16TipicoGames5.04×
17VacationsTravel & Leisure2.77×
18FamilyKids & Family2.75×
19NatureHome & Garden2.73×
20GermanyTravel & Leisure1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leeds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leeds audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.66×
Risk AppetiteTHRILL1.65×
ExtroversionTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leeds audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
DIY MentalityTHRILL0.69×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leeds have in Germany?

Leeds has an estimated audience of 4,653,667 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Leeds fans?

73.8% of Leeds fans are female, 26.2% are male, with an average age of 45.7 years.

03

Which brands do Leeds fans like most?

Leeds fans show strongest brand affinity for Bradley Cooper (20×), 1. FC Heidenheim (11.21×), and Leon Goretzka (11.05×) over the country average.

04

Where do Leeds fans live in Germany?

Leeds fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Leeds fans also like?

Beyond Leeds itself, the audience over-indexes on 1. FC Heidenheim (11.21×), Leon Goretzka (11.05×), Tipico (5.04×), and Leroy Sané (15.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Leeds audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leeds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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