Leeds Audience in Germany
Leeds has an estimated audience of 4,653,667 people in Germany. 73.8% are female, 26.2% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bradley Cooper, Boulanger, FIFA Club World Cup, 1. FC Heidenheim, Holstein Kiel.
The average Leeds fan in Germany is 45.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bradley Cooper, Boulanger, FIFA Club World Cup, with strongest over-indexing on Bradley Cooper (20× the country average). Demographically, the Leeds audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Leeds fans
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 45.7 |
| Estimated audience size | 4,653,667 |
Audience persona
The typical Leeds fan in Germany is more female, around 45.7 years old, with strong Sports Activity tendencies and a notable affinity for Bradley Cooper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,238,241 | 1.22× |
| Bayern | 825,616 | 1.1× |
| Baden-Württemberg | 685,952 | 1.08× |
| Hessen | 450,855 | 1.27× |
| Niedersachsen | 413,569 | 0.92× |
| Berlin | 306,347 | 1.47× |
| Sachsen | 228,114 | 1× |
| Rheinland-Pfalz | 214,909 | 0.92× |
| Schleswig-Holstein | 163,641 | 0.98× |
| Hamburg | 137,441 | 1.31× |
| Brandenburg | 116,122 | 0.8× |
| Thüringen | 88,580 | 0.75× |
| Sachsen-Anhalt | 83,980 | 0.7× |
| Mecklenburg-Vorpommern | 65,755 | 0.74× |
| Saarland | 41,588 | 0.73× |
| Bremen | 40,519 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bradley Cooper | 20× | Movies & TV |
| Boulanger | 26.37× | Shopping |
| FIFA Club World Cup | 15.28× | Sports |
| 1. FC Heidenheim | 13.78× | Sports |
| Holstein Kiel | 9.97× | Sports |
| Tipico | 5.5× | Games |
| Victoria Beckham | 15.49× | Fashion & Accessoires |
| SV Sandhausen | 18.54× | Sports |
| Leon Goretzka | 12.57× | Sports |
| Leroy Sané | 16.14× | Sports |
| Borussia Dortmund | 2.09× | Sports |
| SV Darmstadt 98 | 11.32× | Sports |
| Primeira Liga | 16.47× | Sports |
| Real Betis | 17.14× | Sports |
| Serge Gnabry | 16.03× | Sports |
| SpVgg Greuther Fürth | 10.76× | Sports |
| SSV Jahn Regensburg | 10.61× | Sports |
| Tagesschau | 2.31× | Movies & TV |
| RB Leipzig | 4.07× | Sports |
| VfB Stuttgart | 3.22× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.89 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Pet Ownership | JOY | 1.58 |
| Design Affinity | PREMIUM | 1.53 |
| Community Orientation | OPEN | 1.52 |
| Travelling | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 48.5% |
| Germany | 24.6% |
| Austria | 3.6% |
See Leeds audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Leeds have in Germany?
Leeds has an estimated audience of 4,653,667 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leeds fans?
73.8% of Leeds fans are female, 26.2% are male, with an average age of 45.7 years.
Which brands do Leeds fans like most?
Leeds fans show strongest brand affinity for Bradley Cooper (20×), Boulanger (26.37×), and FIFA Club World Cup (15.28×) over the country average.
Where do Leeds fans live in Germany?
Leeds fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,238,241), Bayern (reach 825,616), and Baden-Württemberg (reach 685,952). These three regions account for the largest share of the active audience.
What other brands do Leeds fans also like?
Beyond Leeds itself, the audience over-indexes on Boulanger (26.37×), FIFA Club World Cup (15.28×), 1. FC Heidenheim (13.78×), and Holstein Kiel (9.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leeds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.