Leeds Audience in Germany
Leeds has an estimated audience of 4,653,667 people in Germany. 73.8% are female, 26.2% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Japanese New Year, Bully (2011 film), Progressive rock, Home construction, Dog breed.
The average Leeds fan in Germany is 45.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Japanese New Year, Bully (2011 film), Progressive rock, with strongest over-indexing on Japanese New Year (23.08× the country average). Demographically, the Leeds audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Leeds fans
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 45.7 |
| Estimated audience size | 4,653,667 |
Audience persona
The typical Leeds fan in Germany is more female, around 45.7 years old, with strong Sports Activity tendencies and a notable affinity for Japanese New Year.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,238,241 | 1.22× |
| Bayern | 825,616 | 1.1× |
| Baden-Württemberg | 685,952 | 1.08× |
| Hessen | 450,855 | 1.27× |
| Niedersachsen | 413,569 | 0.92× |
| Berlin | 306,347 | 1.47× |
| Sachsen | 228,114 | 1× |
| Rheinland-Pfalz | 214,909 | 0.92× |
| Schleswig-Holstein | 163,641 | 0.98× |
| Hamburg | 137,441 | 1.31× |
| Brandenburg | 116,122 | 0.8× |
| Thüringen | 88,580 | 0.75× |
| Sachsen-Anhalt | 83,980 | 0.7× |
| Mecklenburg-Vorpommern | 65,755 | 0.74× |
| Saarland | 41,588 | 0.73× |
| Bremen | 40,519 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Japanese New Year | 23.08× | Travel & Leisure |
| Bully (2011 film) | 12.22× | Movies & TV |
| Progressive rock | 3.14× | Music & Radio |
| Home construction | 1.88× | Home & Garden |
| Dog breed | 1.81× | Pets & Animals |
| Artistic inspiration | 1.78× | Arts & Culture |
| Škoda Kodiaq | 2.77× | Cars & Mobility |
| Lev Yashin | 13.78× | Sports |
| JDSU | 4.29× | Business & Career |
| CAC 40 | 1.87× | Business & Career |
| Litter box | 1.52× | Pets & Animals |
| Stradivarius | 1.96× | Shopping |
| The Hurricane (1999 film) | 15.49× | Movies & TV |
| Pillow | 1.65× | Home & Garden |
| Natural rubber | 2.33× | Cars & Mobility |
| VfL Wolfsburg | 1.62× | Sports |
| Commercial mortgage | 1.91× | Business & Career |
| Graham Greene | 4.26× | Literature |
| Mothercare | 1.73× | Kids & Family |
| Matala, Crete | 8.43× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.89 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Pet Ownership | JOY | 1.58 |
| Design Affinity | PREMIUM | 1.53 |
| Community Orientation | OPEN | 1.52 |
| Travelling | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 48.5% |
| Germany | 24.6% |
| Austria | 3.6% |
See Leeds audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Leeds have in Germany?
Leeds has an estimated audience of 4,653,667 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leeds fans?
73.8% of Leeds fans are female, 26.2% are male, with an average age of 45.7 years.
Which brands do Leeds fans like most?
Leeds fans show strongest brand affinity for Japanese New Year (23.08×), Bully (2011 film) (12.22×), and Progressive rock (3.14×) over the country average.
Where do Leeds fans live in Germany?
Leeds fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,238,241), Bayern (reach 825,616), and Baden-Württemberg (reach 685,952). These three regions account for the largest share of the active audience.
What other brands do Leeds fans also like?
Beyond Leeds itself, the audience over-indexes on Bully (2011 film) (12.22×), Progressive rock (3.14×), Home construction (1.88×), and Dog breed (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leeds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.