FIFA Club World Cup Audience in Germany
FIFA Club World Cup has an estimated audience of 455,257 people in Germany. 19.2% are female, 80.8% are male, average age 31.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eventim, Bradley Cooper, Ticketmaster, Telegram, Gossip Girl.
The average FIFA Club World Cup fan in Germany is 31.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eventim, Bradley Cooper, Ticketmaster, with strongest over-indexing on Eventim (26.15× the country average). Demographically, the FIFA Club World Cup audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of FIFA Club World Cup fans
| Metric | Value |
|---|---|
| Female | 19.2% |
| Male | 80.8% |
| Average age | 31.2 |
| Estimated audience size | 455,257 |
Audience persona
The typical FIFA Club World Cup fan in Germany is more male, around 31.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eventim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 468,273 | 1.31× |
| Bayern | 358,677 | 1.36× |
| Baden-Württemberg | 255,524 | 1.15× |
| Niedersachsen | 166,888 | 1.05× |
| Hessen | 130,974 | 1.05× |
| Sachsen | 83,919 | 1.05× |
| Rheinland-Pfalz | 82,437 | 1.01× |
| Berlin | 68,940 | 0.94× |
| Schleswig-Holstein | 49,641 | 0.85× |
| Brandenburg | 44,394 | 0.88× |
| Hamburg | 42,054 | 1.14× |
| Sachsen-Anhalt | 38,375 | 0.91× |
| Thüringen | 37,208 | 0.89× |
| Mecklenburg-Vorpommern | 22,595 | 0.72× |
| Saarland | 18,050 | 0.9× |
| Bremen | 11,219 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eventim | 26.15× | Travel & Leisure |
| Bradley Cooper | 46.83× | Movies & TV |
| Ticketmaster | 26.15× | Travel & Leisure |
| Telegram | 18.39× | Internet & Social Media |
| Gossip Girl | 36.96× | Movies & TV |
| UEFA Champions League | 7.77× | Sports |
| Coca-Cola Zero | 71.75× | Food & Beverages |
| Zac Efron | 25.83× | Movies & TV |
| Leeds | 14.15× | Travel & Leisure |
| Victoria Beckham | 32.42× | Fashion & Accessoires |
| HEMA | 29.42× | Shopping |
| YUNGBLUD | 25.79× | Music & Radio |
| Premier League | 9.93× | Sports |
| De Telegraaf | 53.45× | News |
| Hair removal | 14.26× | Beauty & Wellness |
| Italy national football team | 24.14× | Sports |
| 7.97× | Internet & Social Media | |
| Germany | 4.3× | Travel & Leisure |
| Ryan Reynolds | 20.77× | Movies & TV |
| Transfermarkt | 7.42× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.82 |
| Spirituality | BALANCE | 1.33 |
| Social Media Usage | JOY | 1.31 |
| Sustainability | BALANCE | 1.27 |
| Risk Appetite | THRILL | 1.22 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.1% |
| Italy | 7.2% |
| United Kingdom | 6.1% |
See FIFA Club World Cup audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does FIFA Club World Cup have in Germany?
FIFA Club World Cup has an estimated audience of 455,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FIFA Club World Cup fans?
19.2% of FIFA Club World Cup fans are female, 80.8% are male, with an average age of 31.2 years.
Which brands do FIFA Club World Cup fans like most?
FIFA Club World Cup fans show strongest brand affinity for Eventim (26.15×), Bradley Cooper (46.83×), and Ticketmaster (26.15×) over the country average.
Where do FIFA Club World Cup fans live in Germany?
FIFA Club World Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 468,273), Bayern (reach 358,677), and Baden-Württemberg (reach 255,524). These three regions account for the largest share of the active audience.
What other brands do FIFA Club World Cup fans also like?
Beyond FIFA Club World Cup itself, the audience over-indexes on Bradley Cooper (46.83×), Ticketmaster (26.15×), Telegram (18.39×), and Gossip Girl (36.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FIFA Club World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.