Rascasse Audience Intelligence

FIFA Club World Cup Audience in Germany

A data profile of the people who buy, follow and care about FIFA Club World Cup in Germany — modelled from more than twelve digital signal sources. FIFA Club World Cup has an estimated audience of 885,694 people in Germany.

#185among Soccer in Germany#90among Event in Germany#576in Sports

The average FIFA Club World Cup fan in Germany is 31.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bradley Cooper, Ticketmaster, Telegram, with strongest over-indexing on Bradley Cooper (46.83× the country average).

Demographically, the FIFA Club World Cup audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FIFA Club World Cup fan in Germany is more male, around 31.2 years old, with strong Social Media Usage tendencies and a notable affinity for Bradley Cooper.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA Club World Cup profile in Germany.

Audience size
886K
in Germany
Gender
19.2%♀
80.8% male
Age
31.2
average years
Country rank
#7225
Event in Germany
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA Club World Cup fans

19.2% are female, 80.8% are male, average age 31.2.

Fig. 02

Gender split

19.2%
Female
80.8%
Male
Demographic split for FIFA Club World Cup audience in Germany
MetricValue
Female19.2%
Male80.8%
Average age31.2
Estimated audience size885,694
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the FIFA Club World Cup audience in Germany
Age bracketShare%
16-1942%
20-2923%
30-3916%
40-4911%
50+8%
Fig. 04

Worldwide distribution

2.3%

of the worldwide FIFA Club World Cup audience comes from Germany.

Worldwide audience distribution share by country for FIFA Club World Cup
CountryShare
Mexico12.0%
Brazil11.1%
Argentina7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA Club World Cup audience in Germany is strongest.

Fig. 05

Top regions by affinity

FIFA Club World Cup fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.27×
02Brandenburg~60K1.14×
03Nordrhein-Westfalen~400K1.11×
04Saarland~20K1.08×
05Thüringen~40K1.07×
06Baden-Württemberg~200K1.05×
07Sachsen-Anhalt~40K1.03×
08Sachsen~80K1.01×
09Mecklenburg-Vorpommern~30K1.00×
10Hessen~100K0.98×
11Hamburg~40K0.98×
12Niedersachsen~200K0.97×
13Rheinland-Pfalz~80K0.94×
14Schleswig-Holstein~50K0.91×
15Berlin~60K0.86×
16Bremen~10K0.73×
Fig. 06

Affinity by region

Affinity by region — FIFA Club World Cup, Germany
0.73×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIFA Club World Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIFA Club World Cup audience
#·InterestCategoryAffinity×
01Coca-Cola ZeroFood & Beverages71.75×
02De TelegraafNews53.45×
03Bradley CooperMovies & TV46.83×
04Gossip GirlMovies & TV36.96×
05Victoria BeckhamFashion & Accessoires32.42×
06HEMAShopping29.42×
07TicketmasterTravel & Leisure26.15×
08Zac EfronMovies & TV25.83×
09YUNGBLUDMusic & Radio25.79×
10Italy national football teamSports24.14×
11Ryan ReynoldsMovies & TV20.77×
12TelegramInternet & Social Media18.39×
13Michael OliseSports14.53×
14Hair removalBeauty & Wellness14.26×
15LeedsTravel & Leisure14.15×
16Premier LeagueSports9.93×
17RedditInternet & Social Media7.97×
18UEFA Champions LeagueSports7.77×
19FIFA World CupSports4.93×
20GermanyTravel & Leisure4.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIFA Club World Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIFA Club World Cup audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.05×
Risk AppetiteTHRILL1.90×
MindfulnessBALANCE1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIFA Club World Cup audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Pet OwnershipJOY0.90×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIFA Club World Cup have in Germany?

FIFA Club World Cup has an estimated audience of 885,694 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of FIFA Club World Cup fans?

19.2% of FIFA Club World Cup fans are female, 80.8% are male, with an average age of 31.2 years.

03

Which brands do FIFA Club World Cup fans like most?

FIFA Club World Cup fans show strongest brand affinity for Bradley Cooper (46.83×), Ticketmaster (26.15×), and Telegram (18.39×) over the country average.

04

Where do FIFA Club World Cup fans live in Germany?

FIFA Club World Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do FIFA Club World Cup fans also like?

Beyond FIFA Club World Cup itself, the audience over-indexes on Ticketmaster (26.15×), Telegram (18.39×), Gossip Girl (36.96×), and UEFA Champions League (7.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See FIFA Club World Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FIFA Club World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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