Rascasse Audience Intelligence

Premier League Audience in Germany

A data profile of the people who buy, follow and care about Premier League in Germany — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 8,070,541 people in Germany.

#16among Soccer in Germany#6among Event in Germany#35in Sports

The average Premier League fan in Germany is 33.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, UEFA Champions League, Transfermarkt, with strongest over-indexing on FIFA World Cup (3.8× the country average).

Demographically, the Premier League audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Premier League fan in Germany is more male, around 33.4 years old, with strong Need for Security tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Premier League profile in Germany.

Audience size
8.1M
in Germany
Gender
32.8%♀
67.2% male
Age
33.4
average years
Country rank
#515
Event in Germany
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Premier League fans

32.8% are female, 67.2% are male, average age 33.4.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Premier League audience in Germany
MetricValue
Female32.8%
Male67.2%
Average age33.4
Estimated audience size8,070,541
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Premier League audience in Germany
Age bracketShare%
16-1935%
20-2923%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Premier League audience comes from Germany.

Worldwide audience distribution share by country for Premier League
CountryShare
United Kingdom9.6%
United States7.3%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Premier League audience in Germany is strongest.

Fig. 05

Top regions by affinity

Premier League fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~200K1.16×
02Berlin~400K1.10×
03Nordrhein-Westfalen~2M1.06×
04Hessen~600K1.05×
05Bremen~70K1.05×
06Schleswig-Holstein~300K1.02×
07Bayern~1.5M1.01×
08Niedersachsen~800K1.01×
09Rheinland-Pfalz~400K1.01×
10Baden-Württemberg~1M0.99×
11Mecklenburg-Vorpommern~100K0.97×
12Brandenburg~200K0.94×
13Sachsen~400K0.92×
14Thüringen~200K0.92×
15Sachsen-Anhalt~200K0.90×
16Saarland~90K0.89×
Fig. 06

Affinity by region

Affinity by region — Premier League, Germany
0.89×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Premier League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Premier League audience
#·InterestCategoryAffinity×
01UEFA Europa LeagueSports4.71×
02TransfermarktSports4.52×
03Manchester United F.C.Sports4.40×
04UEFA Conference LeagueSports4.23×
05Chelsea F.C.Sports3.89×
06Juventus F.C.Sports3.81×
07FIFA World CupSports3.80×
08UEFA Champions LeagueSports3.75×
09Manchester City F.C.Sports3.61×
10Cristiano RonaldoSports3.60×
11IHF World Men's Handball ChampionshipSports3.55×
12FC BarcelonaSports3.27×
13Real Madrid C.F.Sports3.19×
14Serie ASports3.17×
15BundesligaSports2.22×
16SV Werder BremenSports2.21×
17SportschauSports2.09×
182. BundesligaSports2.02×
19Borussia DortmundSports1.89×
20FC Bayern MunichSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Premier League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Premier League audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.95×
PatriotismCONSERVATISM0.94×
Career OrientationPOWER0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Premier League audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Design AffinityPREMIUM0.56×
Quality AwarenessPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Premier League have in Germany?

Premier League has an estimated audience of 8,070,541 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Premier League fans?

32.8% of Premier League fans are female, 67.2% are male, with an average age of 33.4 years.

03

Which brands do Premier League fans like most?

Premier League fans show strongest brand affinity for FIFA World Cup (3.8×), UEFA Champions League (3.75×), and Transfermarkt (4.52×) over the country average.

04

Where do Premier League fans live in Germany?

Premier League fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Premier League fans also like?

Beyond Premier League itself, the audience over-indexes on UEFA Champions League (3.75×), Transfermarkt (4.52×), UEFA Europa League (4.71×), and Real Madrid C.F. (3.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Premier League audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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