Premier League Audience in Germany
Premier League has an estimated audience of 7,810,651 people in Germany. 32.8% are female, 67.2% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FIFA World Cup, UEFA Champions League, Transfermarkt, UEFA Europa League, Borussia Dortmund.
The average Premier League fan in Germany is 33.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FIFA World Cup, UEFA Champions League, Transfermarkt, with strongest over-indexing on FIFA World Cup (3.8× the country average). Demographically, the Premier League audience skews more male with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Premier League fans
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 33.4 |
| Estimated audience size | 7,810,651 |
Audience persona
The typical Premier League fan in Germany is more male, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FIFA World Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,857,591 | 1.09× |
| Bayern | 1,270,175 | 1.01× |
| Baden-Württemberg | 1,058,420 | 0.99× |
| Niedersachsen | 786,073 | 1.04× |
| Hessen | 633,257 | 1.06× |
| Berlin | 403,466 | 1.16× |
| Rheinland-Pfalz | 397,793 | 1.02× |
| Sachsen | 355,950 | 0.93× |
| Schleswig-Holstein | 284,746 | 1.02× |
| Brandenburg | 223,567 | 0.92× |
| Hamburg | 208,649 | 1.18× |
| Sachsen-Anhalt | 177,824 | 0.88× |
| Thüringen | 176,529 | 0.89× |
| Mecklenburg-Vorpommern | 141,218 | 0.95× |
| Saarland | 81,316 | 0.85× |
| Bremen | 68,560 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 3.8× | Sports |
| UEFA Champions League | 3.75× | Sports |
| Transfermarkt | 4.52× | Sports |
| UEFA Europa League | 4.71× | Sports |
| Borussia Dortmund | 1.89× | Sports |
| Real Madrid C.F. | 3.19× | Sports |
| Manchester United F.C. | 4.4× | Sports |
| Bundesliga | 2.22× | Sports |
| FC Barcelona | 3.27× | Sports |
| IHF World Men's Handball Championship | 3.55× | Sports |
| SV Werder Bremen | 2.21× | Sports |
| Manchester City F.C. | 3.61× | Sports |
| Juventus F.C. | 3.81× | Sports |
| FC Bayern Munich | 1.6× | Sports |
| Serie A | 3.17× | Sports |
| Chelsea F.C. | 3.89× | Sports |
| Cristiano Ronaldo | 3.6× | Sports |
| Sportschau | 2.09× | Sports |
| 2. Bundesliga | 2.02× | Sports |
| UEFA Conference League | 4.23× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.09 |
| Career Orientation | POWER | 1.08 |
| Travelling | THRILL | 1.06 |
| Luxury Orientation | PREMIUM | 1.04 |
| Social Media Usage | JOY | 1.03 |
| Sports Activity | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.5% |
| Brazil | 5.8% |
See Premier League audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Premier League have in Germany?
Premier League has an estimated audience of 7,810,651 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Premier League fans?
32.8% of Premier League fans are female, 67.2% are male, with an average age of 33.4 years.
Which brands do Premier League fans like most?
Premier League fans show strongest brand affinity for FIFA World Cup (3.8×), UEFA Champions League (3.75×), and Transfermarkt (4.52×) over the country average.
Where do Premier League fans live in Germany?
Premier League fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,857,591), Bayern (reach 1,270,175), and Baden-Württemberg (reach 1,058,420). These three regions account for the largest share of the active audience.
What other brands do Premier League fans also like?
Beyond Premier League itself, the audience over-indexes on UEFA Champions League (3.75×), Transfermarkt (4.52×), UEFA Europa League (4.71×), and Borussia Dortmund (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.