Top 50 Sports brands in Germany
This curated ranking covers the 50 largest sports brands in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 22,869 sports brands tracked in Germany, the 50 ranked here account for the largest measured audience reach. Sports and outdoors, Hobbies and activities and Sports lead the list with a combined estimated audience of 108,763,135 people. Across all 50 entries the average audience size is 14,124,624, and the largest, Sports and outdoors, reaches around 37,119,565 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each sports brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Sports and outdoors |
37,119,565 | 5.3% | Lifestyle cluster | Sports |
| 2 |  Hobbies and activities |
37,039,175 | 6.0% | Lifestyle cluster | Sports |
| 3 |  Sports |
34,604,395 | 4.1% | Lifestyle cluster | Sports |
| 4 |  Bundesliga |
34,542,010 | 31.1% | Soccer | Sports |
| 5 |  Outdoor recreation |
31,989,366 | 5.3% | Lifestyle cluster | Sports |
| 6 |  FC Bayern Munich |
28,088,611 | 24.7% | Soccer | Sports |
| 7 |  Fitness and wellness |
23,305,555 | 3.2% | Lifestyle cluster | Sports |
| 8 |  Physical fitness |
22,972,421 | 3.8% | Lifestyle cluster | Sports |
| 9 |  Soccer |
21,821,138 | 3.9% | Sport | Sports |
| 10 |  Borussia Dortmund |
21,226,490 | 40.4% | Soccer | Sports |
| 11 |  2. Bundesliga |
19,782,265 | 73.1% | Soccer | Sports |
| 12 |  Physical exercise |
18,460,495 | 3.2% | Lifestyle cluster | Sports |
| 13 |  F.C. Barcalona |
16,766,433 | 21.1% | Soccer | Sports |
| 14 |  American football |
15,078,573 | 5.7% | Sport | Sports |
| 15 |  Eintracht Frankfurt |
14,204,304 | 55.0% | Soccer | Sports |
| 16 |  Real Madrid C.F. |
13,578,664 | 2.7% | Soccer | Sports |
| 17 |  1. FC Köln |
13,552,637 | 85.3% | Soccer | Sports |
| 18 |  SV Werder Bremen |
13,268,612 | 74.8% | Soccer | Sports |
| 19 |  Training |
12,967,010 | 4.8% | Sports | |
| 20 |  Basketball |
12,761,477 | 3.1% | Sport | Sports |
| 21 |  Hamburger SV |
12,335,095 | 74.8% | Soccer | Sports |
| 22 |  Transfermarkt |
11,534,049 | 29.6% | Soccer | Sports |
| 23 |  Sport1 (Netherlands) |
11,468,333 | 84.2% | Sports | |
| 24 |  Sportschau |
11,439,159 | 71.3% | TV show | Sports |
| 25 |  Golf |
11,418,177 | 3.5% | Sport | Sports |
| 26 |  VfB Stuttgart |
11,150,445 | 63.8% | Soccer | Sports |
| 27 |  Galatasaray S.K. |
10,650,275 | 2.3% | Soccer | Sports |
| 28 |  UEFA Champions League |
10,239,814 | 4.4% | Soccer | Sports |
| 29 |  FC Barcelona |
9,781,446 | 3.7% | Soccer | Sports |
| 30 |  Swimming |
9,658,592 | 4.0% | Sport | Sports |
| 31 |  Team sport |
8,873,333 | 4.1% | Sports | |
| 32 |  Strength training |
8,596,223 | 3.9% | Sports | |
| 33 |  Winter sport |
8,442,110 | 8.4% | Sports | |
| 34 |  Borussia Mönchengladbach |
8,385,747 | 62.4% | Soccer | Sports |
| 35 |  Men's Fitness |
8,323,156 | 5.7% | Sports | |
| 36 |  Alpine skiing |
7,937,574 | 8.9% | Sport | Sports |
| 37 |  Sports club |
7,852,185 | 6.4% | Sports | |
| 38 |  Outdoor enthusiast |
7,785,035 | 5.2% | Sports | |
| 39 |  Dynamo Dresden |
7,771,396 | 83.9% | Soccer | Sports |
| 40 |  Premier League |
7,700,419 | 3.7% | Soccer | Sports |
| 41 |  RB Leipzig |
7,689,696 | 42.6% | Soccer | Sports |
| 42 |  Skiing |
7,667,522 | 5.5% | Sport | Sports |
| 43 |  Cycling |
7,320,399 | 5.5% | Sport | Sports |
| 44 |  FC Schalke 04 |
7,313,853 | 70.9% | Soccer | Sports |
| 45 |  Thomas Müller |
7,099,473 | 65.5% | Soccer | Sports |
| 46 |  Volleyball |
7,025,915 | 3.2% | Sport | Sports |
| 47 |  2nd Bundesliga (ice hockey) |
6,974,961 | 94.5% | Ice hockey | Sports |
| 48 |  Muscle & Fitness |
6,903,452 | 5.6% | Sports | |
| 49 |  Sport Bild |
6,893,428 | 63.1% | Sports | |
| 50 |  Yoga |
6,870,744 | 3.4% | Sport | Sports |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each sports brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest sports brand in Germany?
Sports and outdoors currently leads with an estimated audience of 37,119,565 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.