Winter sport Audience in Germany
Winter sport has an estimated audience of 8,442,110 people in Germany. 45.3% are female, 54.7% are male, average age 37.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Livemusic, Alpine skiing, Ski resort, Tagesschau, Ornamental plant.
The average Winter sport fan in Germany is 37.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Livemusic, Alpine skiing, Ski resort, with strongest over-indexing on Livemusic (3.56× the country average). Demographically, the Winter sport audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Winter sport fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 37.4 |
| Estimated audience size | 8,442,110 |
Audience persona
The typical Winter sport fan in Germany is balanced, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,951,332 | 1.44× |
| Nordrhein-Westfalen | 1,437,142 | 0.78× |
| Baden-Württemberg | 1,298,165 | 1.13× |
| Sachsen | 715,759 | 1.73× |
| Niedersachsen | 661,460 | 0.81× |
| Hessen | 588,870 | 0.92× |
| Thüringen | 415,043 | 1.93× |
| Rheinland-Pfalz | 399,700 | 0.94× |
| Brandenburg | 289,159 | 1.1× |
| Berlin | 267,454 | 0.71× |
| Sachsen-Anhalt | 252,188 | 1.15× |
| Schleswig-Holstein | 218,071 | 0.72× |
| Mecklenburg-Vorpommern | 165,895 | 1.03× |
| Hamburg | 121,290 | 0.64× |
| Saarland | 67,680 | 0.65× |
| Bremen | 32,761 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 3.56× | Music & Radio |
| Alpine skiing | 3.66× | Sports |
| Ski resort | 3.85× | Travel & Leisure |
| Tagesschau | 1.84× | Movies & TV |
| Ornamental plant | 3.29× | Home & Garden |
| Waterskiing | 10.79× | Sports |
| Spiegel Online | 1.85× | News |
| Transfermarkt | 2.41× | Sports |
| Mountain biking | 3.46× | Sports |
| IHF World Men's Handball Championship | 2.94× | Sports |
| Luxury yacht | 4.05× | Travel & Leisure |
| Bouldering | 5.84× | Sports |
| Motorcycle helmet | 3.93× | Cars & Mobility |
| FIFA World Cup | 1.52× | Sports |
| Natural foods | 3.11× | Food & Beverages |
| Airbnb | 1.7× | Travel & Leisure |
| Expensive Taste | 3.24× | Business & Career |
| Gymnastics | 2.51× | Sports |
| Car wash | 3.54× | Cars & Mobility |
| Street photography | 2.48× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.83 |
| Sports Activity | POWER | 1.6 |
| Indulgence | JOY | 1.53 |
| Luxury Orientation | PREMIUM | 1.51 |
| Sustainability | BALANCE | 1.43 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 9.9% |
| Germany | 8.5% |
See Winter sport audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Winter sport have in Germany?
Winter sport has an estimated audience of 8,442,110 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Winter sport fans?
45.3% of Winter sport fans are female, 54.7% are male, with an average age of 37.4 years.
Which brands do Winter sport fans like most?
Winter sport fans show strongest brand affinity for Livemusic (3.56×), Alpine skiing (3.66×), and Ski resort (3.85×) over the country average.
Where do Winter sport fans live in Germany?
Winter sport fans in Germany are most concentrated in Bayern (reach 1,951,332), Nordrhein-Westfalen (reach 1,437,142), and Baden-Württemberg (reach 1,298,165). These three regions account for the largest share of the active audience.
What other brands do Winter sport fans also like?
Beyond Winter sport itself, the audience over-indexes on Alpine skiing (3.66×), Ski resort (3.85×), Tagesschau (1.84×), and Ornamental plant (3.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Winter sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.