Rascasse Audience Intelligence

Winter sport Audience in Germany

A data profile of the people who buy, follow and care about Winter sport in Germany — modelled from more than twelve digital signal sources. Winter sport has an estimated audience of 8,442,110 people in Germany.

#289among Topic in Germany#32in Sports

The average Winter sport fan in Germany is 37.4 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Ski resort, Motorcycle helmet, Bouldering, with strongest over-indexing on Ski resort (4.26× the country average).

Demographically, the Winter sport audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Winter sport fan in Germany is balanced, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Ski resort.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winter sport profile in Germany.

Audience size
8.4M
in Germany
Gender
45.3%♀
54.7% male
Age
37.4
average years
Country rank
#478
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winter sport fans

45.3% are female, 54.7% are male, average age 37.4.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Winter sport audience in Germany
MetricValue
Female45.3%
Male54.7%
Average age37.4
Estimated audience size8,442,110
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Winter sport audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Winter sport audience comes from Germany.

Worldwide audience distribution share by country for Winter sport
CountryShare
United States22.2%
Japan9.9%
Germany8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winter sport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Winter sport fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~400K1.83×
02Sachsen~700K1.66×
03Bayern~2M1.45×
04Baden-Württemberg~1.5M1.19×
05Mecklenburg-Vorpommern~200K1.13×
06Brandenburg~300K1.12×
07Sachsen-Anhalt~200K1.05×
08Rheinland-Pfalz~400K1.03×
09Hessen~600K0.90×
10Niedersachsen~700K0.81×
11Nordrhein-Westfalen~1.5M0.79×
12Saarland~80K0.74×
13Schleswig-Holstein~200K0.71×
14Berlin~300K0.67×
15Bremen~50K0.66×
16Hamburg~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Winter sport, Germany
0.63×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winter sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winter sport audience
#·InterestCategoryAffinity×
01WaterskiingSports10.32×
02Nordic walkingSports7.55×
03BoulderingSports7.53×
04Motorcycle helmetCars & Mobility5.17×
05Ski resortTravel & Leisure4.26×
06Crime fictionLiterature3.88×
07Road tripTravel & Leisure3.66×
08DuolingoBusiness & Career3.57×
09Car washCars & Mobility3.55×
10Detective fictionLiterature3.51×
11Digital photographyBusiness & Career3.21×
12ActivismPolitics & Society2.99×
13GymnasticsSports2.94×
14CarcareCars & Mobility2.83×
15Alpine skiingSports2.56×
16LivemusicMusic & Radio2.52×
17Ornamental plantHome & Garden2.41×
18Chihuahua (dog)Pets & Animals2.31×
19House musicMusic & Radio2.04×
20Electronic musicMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winter sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winter sport audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.30×
Quality AwarenessPREMIUM1.53×
Pet OwnershipJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winter sport audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
Convenience OrientationPREMIUM0.85×
IndividualismJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winter sport have in Germany?

Winter sport has an estimated audience of 8,442,110 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Winter sport fans?

45.3% of Winter sport fans are female, 54.7% are male, with an average age of 37.4 years.

03

Which brands do Winter sport fans like most?

Winter sport fans show strongest brand affinity for Ski resort (4.26×), Motorcycle helmet (5.17×), and Bouldering (7.53×) over the country average.

04

Where do Winter sport fans live in Germany?

Winter sport fans in Germany are most concentrated in Bayern (reach ~2M), Nordrhein-Westfalen (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Winter sport fans also like?

Beyond Winter sport itself, the audience over-indexes on Motorcycle helmet (5.17×), Bouldering (7.53×), Digital photography (3.21×), and Waterskiing (10.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Winter sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Winter sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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