A data profile of the people who buy, follow and care about Winter sport in Spain — modelled from more than twelve digital signal sources. Winter sport has an estimated audience of 3,259,548 people in Spain.
Winter sport has an estimated audience of 3,259,548 people in Spain. 40.6% are female, 59.4% are male, average age 40.9. Top brand affinities: Alpine skiing, Gymnastics, FIS Alpine Ski World Cup, Extreme sport, Physical fitness.
Top brand affinities include Alpine skiing, Gymnastics, FIS Alpine Ski World Cup, with strongest over-indexing on Alpine skiing (8.63× the country average).
Demographically, the Winter sport audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
The typical Winter sport fan in Spain is more male, around 40.9 years old, with strong Sports Activity tendencies and a notable affinity for Alpine skiing.
The key figures that characterise the Winter sport profile in Spain.
40.6% are female, 59.4% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 40.9 |
| Estimated audience size | 3,259,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Winter sport audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 9.9% |
| Germany | 8.5% |
The strongest cross-interests of the Winter sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 11.02× | ||
| 02 | Alpine skiing | Sports | 8.63× | ||
| 03 | Winter Olympic Games | Sports | 5.01× | ||
| 04 | Gymnastics | Sports | 4.78× | ||
| 05 | Half marathon | Sports | 4.49× | ||
| 06 | Weather forecasting | Home & Garden | 4.29× | ||
| 07 | Ice skating | Sports | 4.07× | ||
| 08 | Ski resort | Travel & Leisure | 3.87× | ||
| 09 | Road trip | Travel & Leisure | 3.85× | ||
| 10 | The Timberland Company | Fashion & Accessoires | 3.61× | ||
| 11 | Extreme sport | Sports | 3.20× | ||
| 12 | Snowboarding | Sports | 2.96× | ||
| 13 | Roland Garros | Sports | 2.90× | ||
| 14 | Motorcycle accessories | Cars & Mobility | 2.55× | ||
| 15 | Motorcycle helmet | Cars & Mobility | 2.42× | ||
| 16 | Luxury real estate | Business & Career | 2.27× | ||
| 17 | Travel photography | Technology & Electronics | 2.24× | ||
| 18 | Innovation | Business & Career | 2.12× | ||
| 19 | Apartment | Business & Career | 1.76× | ||
| 20 | Physical fitness | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.20× | |
| Risk Appetite | THRILL | 1.88× | |
| Travelling | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.31× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Winter sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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