A data profile of the people who buy, follow and care about Winter sport in Canada — modelled from more than twelve digital signal sources. Winter sport has an estimated audience of 4,281,245 people in Canada.
The average Winter sport fan in Canada is 37.3 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Ice Hockey World Championships, Alpine skiing, Ski resort, with strongest over-indexing on Ice Hockey World Championships (1.83× the country average).
Demographically, the Winter sport audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Winter sport fan in Canada is more male, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Winter sport profile in Canada.
43.0% are female, 57.0% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 37.3 |
| Estimated audience size | 4,281,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Winter sport audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 9.9% |
| Germany | 8.5% |
Where the Winter sport audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~800K | 1.33× | |
| 02 | Ontario | ~2.5M | 1.32× | |
| 03 | Alberta | ~700K | 1.32× | |
| 04 | Prince Edward Island | ~20K | 1.02× | |
| 05 | Manitoba | ~200K | 0.98× | |
| 06 | New Brunswick | ~100K | 0.97× | |
| 07 | Saskatchewan | ~100K | 0.96× | |
| 08 | Newfoundland and Labrador | ~60K | 0.95× | |
| 09 | Nova Scotia | ~100K | 0.91× | |
| 10 | Quebec | ~800K | 0.81× |
The strongest cross-interests of the Winter sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 5.79× | ||
| 02 | Alpine skiing | Sports | 4.46× | ||
| 03 | Family car | Cars & Mobility | 2.79× | ||
| 04 | Ski resort | Travel & Leisure | 2.75× | ||
| 05 | Winter Olympic Games | Sports | 2.65× | ||
| 06 | Snowboarding | Sports | 2.49× | ||
| 07 | Arc'teryx | Fashion & Accessoires | 2.47× | ||
| 08 | Patagonia | Fashion & Accessoires | 2.27× | ||
| 09 | Colorado Avalanche | Sports | 2.05× | ||
| 10 | Standup paddleboarding | Sports | 2.04× | ||
| 11 | Ice skating | Sports | 2.01× | ||
| 12 | Ice Hockey World Championships | Sports | 1.83× | ||
| 13 | Outdoors | Travel & Leisure | 1.81× | ||
| 14 | Golf Channel | Sports | 1.74× | ||
| 15 | Vancouver Canucks | Sports | 1.64× | ||
| 16 | Drop shipping | Shopping | 1.63× | ||
| 17 | Formula One | Sports | 1.58× | ||
| 18 | PGA Tour | Sports | 1.56× | ||
| 19 | Art museum | Arts & Culture | 1.52× | ||
| 20 | Streetwear | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.62× | |
| Sports Activity | POWER | 1.57× | |
| Family Orientation | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.82× | |
| Individualism | JOY | 0.83× |
Winter sport has an estimated audience of 4,281,245 people in Canada, concentrated in Ontario and British Columbia.
43.0% of Winter sport fans are female, 57.0% are male, with an average age of 37.3 years.
Winter sport fans show strongest brand affinity for Ice Hockey World Championships (1.83×), Alpine skiing (4.46×), and Ski resort (2.75×) over the country average.
Winter sport fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~800K), and Quebec (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Winter sport itself, the audience over-indexes on Alpine skiing (4.46×), Ski resort (2.75×), Arc'teryx (2.47×), and FIS Alpine Ski World Cup (5.79×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Winter sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.