Winter sport Audience in Canada
Winter sport has an estimated audience of 4,281,245 people in Canada. 43.0% are female, 57.0% are male, average age 37.3. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Ice Hockey World Championships, Alpine skiing, Ski resort, Arc'teryx, FIS Alpine Ski World Cup.
The average Winter sport fan in Canada is 37.3 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Ice Hockey World Championships, Alpine skiing, Ski resort, with strongest over-indexing on Ice Hockey World Championships (1.83× the country average). Demographically, the Winter sport audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Winter sport fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 37.3 |
| Estimated audience size | 4,281,245 |
Audience persona
The typical Winter sport fan in Canada is more male, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,363,970 | 1.32× |
| British Columbia | 849,710 | 1.33× |
| Quebec | 835,134 | 0.81× |
| Alberta | 698,471 | 1.32× |
| Manitoba | 156,190 | 0.98× |
| Saskatchewan | 129,974 | 0.96× |
| Nova Scotia | 115,591 | 0.91× |
| New Brunswick | 96,304 | 0.97× |
| Newfoundland and Labrador | 61,644 | 0.95× |
| Prince Edward Island | 21,458 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.83× | Sports |
| Alpine skiing | 4.46× | Sports |
| Ski resort | 2.75× | Travel & Leisure |
| Arc'teryx | 2.47× | Fashion & Accessoires |
| FIS Alpine Ski World Cup | 5.79× | Sports |
| Vancouver Canucks | 1.64× | Sports |
| Family car | 2.79× | Cars & Mobility |
| Snowboarding | 2.49× | Sports |
| Florida Panthers | 2.4× | Sports |
| Patagonia | 2.27× | Fashion & Accessoires |
| Winter Olympic Games | 2.65× | Sports |
| Art museum | 1.52× | Arts & Culture |
| Golf Channel | 1.74× | Sports |
| Ice skating | 2.01× | Sports |
| Drop shipping | 1.63× | Shopping |
| PGA Tour | 1.56× | Sports |
| Streetwear | 1.51× | Fashion & Accessoires |
| Outdoors | 1.81× | Travel & Leisure |
| Standup paddleboarding | 2.04× | Sports |
| San Jose Sharks | 2.3× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.62 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Sports Activity | POWER | 1.57 |
| Family Orientation | CONSERVATISM | 1.41 |
| Pet Ownership | JOY | 1.33 |
| Quality Awareness | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 9.9% |
| Germany | 8.5% |
See Winter sport audiences in other countries
More Sports audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Winter sport have in Canada?
Winter sport has an estimated audience of 4,281,245 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Winter sport fans?
43.0% of Winter sport fans are female, 57.0% are male, with an average age of 37.3 years.
Which brands do Winter sport fans like most?
Winter sport fans show strongest brand affinity for Ice Hockey World Championships (1.83×), Alpine skiing (4.46×), and Ski resort (2.75×) over the country average.
Where do Winter sport fans live in Canada?
Winter sport fans in Canada are most concentrated in Ontario (reach 2,363,970), British Columbia (reach 849,710), and Quebec (reach 835,134). These three regions account for the largest share of the active audience.
What other brands do Winter sport fans also like?
Beyond Winter sport itself, the audience over-indexes on Alpine skiing (4.46×), Ski resort (2.75×), Arc'teryx (2.47×), and FIS Alpine Ski World Cup (5.79×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Winter sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.