A data profile of the people who buy, follow and care about PGA Tour in Canada — modelled from more than twelve digital signal sources. PGA Tour has an estimated audience of 3,587,199 people in Canada.
The average PGA Tour fan in Canada is 36.9 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Ice Hockey World Championships, Golf equipment, Golf ball, with strongest over-indexing on Ice Hockey World Championships (2.14× the country average).
Demographically, the PGA Tour audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical PGA Tour fan in Canada is more male, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the PGA Tour profile in Canada.
33.7% are female, 66.3% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 36.9 |
| Estimated audience size | 3,587,199 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide PGA Tour audience comes from Canada.
| Country | Share |
|---|---|
| United States | 47.8% |
| United Kingdom | 7.5% |
| Canada | 4.9% |
Where the PGA Tour audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.35× | |
| 02 | Prince Edward Island | ~20K | 1.27× | |
| 03 | British Columbia | ~600K | 1.19× | |
| 04 | Nova Scotia | ~100K | 1.16× | |
| 05 | Saskatchewan | ~100K | 1.04× | |
| 06 | Alberta | ~400K | 0.99× | |
| 07 | New Brunswick | ~80K | 0.98× | |
| 08 | Manitoba | ~100K | 0.93× | |
| 09 | Newfoundland and Labrador | ~30K | 0.63× | |
| 10 | Quebec | ~400K | 0.46× |
The strongest cross-interests of the PGA Tour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tiger Woods | Sports | 9.32× | ||
| 02 | Rory McIlroy | Sports | 8.90× | ||
| 03 | U.S. Open (golf) | Sports | 8.77× | ||
| 04 | The Open Championship | Sports | 8.35× | ||
| 05 | Titleist | Sports | 8.19× | ||
| 06 | PGA Championship | Sports | 7.89× | ||
| 07 | LPGA | Sports | 7.87× | ||
| 08 | Golf ball | Sports | 7.84× | ||
| 09 | Callaway Golf Company | Sports | 7.67× | ||
| 10 | Golf equipment | Sports | 7.45× | ||
| 11 | Masters Tournament | Sports | 6.95× | ||
| 12 | Golf Channel | Sports | 6.38× | ||
| 13 | Golf club | Sports | 6.25× | ||
| 14 | Golf course | Sports | 3.97× | ||
| 15 | NHL (video game series) | Games | 2.56× | ||
| 16 | Edmonton Oilers | Sports | 2.20× | ||
| 17 | Sportsnet | Sports | 2.16× | ||
| 18 | Ice Hockey World Championships | Sports | 2.14× | ||
| 19 | Toronto Blue Jays | Sports | 2.07× | ||
| 20 | Toronto Maple Leafs | Sports | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.42× | |
| Social Media Usage | JOY | 1.10× | |
| Urban Lifestyle | OPEN | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.36× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Spirituality | BALANCE | 0.73× |
PGA Tour has an estimated audience of 3,587,199 people in Canada, concentrated in Ontario and British Columbia.
33.7% of PGA Tour fans are female, 66.3% are male, with an average age of 36.9 years.
PGA Tour fans show strongest brand affinity for Ice Hockey World Championships (2.14×), Golf equipment (7.45×), and Golf ball (7.84×) over the country average.
PGA Tour fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~600K), and Alberta (reach ~400K). These three regions account for the largest share of the active audience.
Beyond PGA Tour itself, the audience over-indexes on Golf equipment (7.45×), Golf ball (7.84×), Golf club (6.25×), and PGA Championship (7.89×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for PGA Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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