A data profile of the people who buy, follow and care about Art museum in Canada — modelled from more than twelve digital signal sources. Art museum has an estimated audience of 3,947,742 people in Canada.
The average Art museum fan in Canada is 43.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Art exhibition, Beverages, Modern art, with strongest over-indexing on Art exhibition (3.43× the country average).
Demographically, the Art museum audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Art museum fan in Canada is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Art museum profile in Canada.
58.8% are female, 41.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.3 |
| Estimated audience size | 3,947,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Art museum audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.0% |
| Japan | 6.8% |
Where the Art museum audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.75× | |
| 02 | British Columbia | ~1M | 1.72× | |
| 03 | Quebec | ~1M | 1.09× | |
| 04 | Nova Scotia | ~100K | 1.07× | |
| 05 | Alberta | ~500K | 1.05× | |
| 06 | Manitoba | ~100K | 1.00× | |
| 07 | Prince Edward Island | ~20K | 0.95× | |
| 08 | Saskatchewan | ~100K | 0.89× | |
| 09 | Newfoundland and Labrador | ~50K | 0.88× | |
| 10 | New Brunswick | ~80K | 0.87× |
The strongest cross-interests of the Art museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 3.43× | ||
| 02 | Abstract art | Arts & Culture | 3.41× | ||
| 03 | Oil painting | Arts & Culture | 3.21× | ||
| 04 | Digital illustration | Arts & Culture | 3.19× | ||
| 05 | Watercolor painting | Arts & Culture | 3.06× | ||
| 06 | Modern art | Arts & Culture | 2.88× | ||
| 07 | Digital art | Arts & Culture | 2.87× | ||
| 08 | DeviantArt | Internet & Social Media | 2.81× | ||
| 09 | Contemporary art | Arts & Culture | 2.73× | ||
| 10 | Museum | Arts & Culture | 2.64× | ||
| 11 | Fine art | Business & Career | 2.39× | ||
| 12 | Livemusic | Music & Radio | 2.35× | ||
| 13 | Illustration | Arts & Culture | 2.22× | ||
| 14 | Paint | Home & Garden | 1.96× | ||
| 15 | Drawing | Home & Garden | 1.79× | ||
| 16 | Self care | Health | 1.61× | ||
| 17 | Graphic design | Business & Career | 1.58× | ||
| 18 | Men's clothing | Fashion & Accessoires | 1.56× | ||
| 19 | Beverages | Food & Beverages | 1.52× | ||
| 20 | Aritzia | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.71× | |
| Spirituality | BALANCE | 1.29× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.67× | |
| Urban Lifestyle | OPEN | 0.90× | |
| Career Orientation | POWER | 0.90× |
Art museum has an estimated audience of 3,947,742 people in Canada, concentrated in Ontario and Quebec.
58.8% of Art museum fans are female, 41.2% are male, with an average age of 43.3 years.
Art museum fans show strongest brand affinity for Art exhibition (3.43×), Beverages (1.52×), and Modern art (2.88×) over the country average.
Art museum fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Art museum itself, the audience over-indexes on Beverages (1.52×), Modern art (2.88×), Museum (2.64×), and Fine art (2.39×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Art museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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