A data profile of the people who buy, follow and care about Paint in Canada — modelled from more than twelve digital signal sources. Paint has an estimated audience of 3,769,249 people in Canada.
The average Paint fan in Canada is 40.5 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Do it yourself (DIY), Fine art, Museum, with strongest over-indexing on Do it yourself (DIY) (1.63× the country average).
Demographically, the Paint audience skews more female with an average age of 40.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Paint fan in Canada is more female, around 40.5 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Paint profile in Canada.
58.1% are female, 41.9% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 40.5 |
| Estimated audience size | 3,769,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Paint audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 6.1% |
| India | 5.2% |
Where the Paint audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.38× | |
| 02 | British Columbia | ~700K | 1.25× | |
| 03 | Alberta | ~500K | 1.12× | |
| 04 | Manitoba | ~200K | 1.08× | |
| 05 | New Brunswick | ~90K | 1.02× | |
| 06 | Nova Scotia | ~100K | 0.97× | |
| 07 | Saskatchewan | ~100K | 0.95× | |
| 08 | Newfoundland and Labrador | ~50K | 0.81× | |
| 09 | Quebec | ~700K | 0.75× | |
| 10 | Prince Edward Island | ~10K | 0.73× |
The strongest cross-interests of the Paint audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 2.34× | ||
| 02 | Museum | Arts & Culture | 2.33× | ||
| 03 | Flea market | Home & Garden | 2.32× | ||
| 04 | Fine art | Business & Career | 2.18× | ||
| 05 | Contemporary art | Arts & Culture | 2.11× | ||
| 06 | Art museum | Arts & Culture | 1.96× | ||
| 07 | Mineral water | Food & Beverages | 1.96× | ||
| 08 | Etsy | Fashion & Accessoires | 1.95× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.88× | ||
| 10 | Leonardo DiCaprio | Movies & TV | 1.71× | ||
| 11 | Vintage clothing | Fashion & Accessoires | 1.68× | ||
| 12 | Cappuccino | Food & Beverages | 1.68× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.63× | ||
| 14 | Microwave oven | Home & Garden | 1.62× | ||
| 15 | YouTube Music | Internet & Social Media | 1.61× | ||
| 16 | Kitchenware | Home & Garden | 1.57× | ||
| 17 | Natural skin care | Beauty & Wellness | 1.54× | ||
| 18 | Espresso | Food & Beverages | 1.54× | ||
| 19 | Innovation | Business & Career | 1.53× | ||
| 20 | Handmade jewelry | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.42× | |
| Design Affinity | PREMIUM | 1.33× | |
| Extroversion | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Social Media Usage | JOY | 0.91× | |
| Travelling | THRILL | 0.94× |
Paint has an estimated audience of 3,769,249 people in Canada, concentrated in Ontario and British Columbia.
58.1% of Paint fans are female, 41.9% are male, with an average age of 40.5 years.
Paint fans show strongest brand affinity for Do it yourself (DIY) (1.63×), Fine art (2.18×), and Museum (2.33×) over the country average.
Paint fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~700K), and Quebec (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Paint itself, the audience over-indexes on Fine art (2.18×), Museum (2.33×), Contemporary art (2.11×), and Art exhibition (2.34×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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