A data profile of the people who buy, follow and care about Paint in India — modelled from more than twelve digital signal sources. Paint has an estimated audience of 7,823,814 people in India.
Paint has an estimated audience of 7,823,814 people in India. 34.7% are female, 65.3% are male, average age 31.6. Top brand affinities: Abstract art, Art exhibition, Embroidery, Modern art, Watercolor painting.
Top brand affinities include Abstract art, Art exhibition, Embroidery, with strongest over-indexing on Abstract art (2.6× the country average).
Demographically, the Paint audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Paint fan in India is more male, around 31.6 years old, with strong Quality Awareness tendencies and a notable affinity for Abstract art.
The key figures that characterise the Paint profile in India.
34.7% are female, 65.3% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 31.6 |
| Estimated audience size | 7,823,814 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Paint audience comes from India.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 6.1% |
| India | 5.2% |
The strongest cross-interests of the Paint audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Abstract art | Arts & Culture | 2.60× | ||
| 02 | Art exhibition | Arts & Culture | 2.51× | ||
| 03 | Modern art | Arts & Culture | 2.50× | ||
| 04 | Watercolor painting | Arts & Culture | 2.46× | ||
| 05 | Crochet | Home & Garden | 2.29× | ||
| 06 | Sewing machine | Home & Garden | 2.25× | ||
| 07 | Museum | Arts & Culture | 2.04× | ||
| 08 | Embroidery | Home & Garden | 1.90× | ||
| 09 | Oil painting | Arts & Culture | 1.87× | ||
| 10 | Fashion show | Fashion & Accessoires | 1.83× | ||
| 11 | Sewing | Home & Garden | 1.74× | ||
| 12 | Self-love | Health | 1.74× | ||
| 13 | Renovation | Home & Garden | 1.66× | ||
| 14 | Wedding invitation | Home & Garden | 1.64× | ||
| 15 | Contemporary art | Arts & Culture | 1.63× | ||
| 16 | Engagement ring | Fashion & Accessoires | 1.56× | ||
| 17 | Skirt | Fashion & Accessoires | 1.56× | ||
| 18 | Alia Bhatt | Movies & TV | 1.54× | ||
| 19 | Earring | Fashion & Accessoires | 1.53× | ||
| 20 | England cricket team | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.52× | |
| DIY Mentality | THRILL | 1.49× | |
| Sustainability | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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