A data profile of the people who buy, follow and care about Paint in Sweden — modelled from more than twelve digital signal sources. Paint has an estimated audience of 1,072,414 people in Sweden.
Paint has an estimated audience of 1,072,414 people in Sweden. 68.8% are female, 31.2% are male, average age 45.0. Top brand affinities: Hemnet, Gina Tricot, KappAhl, Contemporary art, Jotex.
Top brand affinities include Hemnet, Gina Tricot, KappAhl, with strongest over-indexing on Hemnet (1.66× the country average).
Demographically, the Paint audience skews more female with an average age of 45.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Paint fan in Sweden is more female, around 45.0 years old, with strong DIY Mentality tendencies and a notable affinity for Hemnet.
The key figures that characterise the Paint profile in Sweden.
68.8% are female, 31.2% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 45.0 |
| Estimated audience size | 1,072,414 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Paint audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 6.1% |
| India | 5.2% |
The strongest cross-interests of the Paint audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.32× | ||
| 02 | Carcare | Cars & Mobility | 3.00× | ||
| 03 | Art museum | Arts & Culture | 2.50× | ||
| 04 | Contemporary art | Arts & Culture | 2.30× | ||
| 05 | Weaving | Fashion & Accessoires | 2.27× | ||
| 06 | Art exhibition | Arts & Culture | 2.08× | ||
| 07 | KappAhl | Fashion & Accessoires | 2.01× | ||
| 08 | Crochet | Home & Garden | 2.00× | ||
| 09 | Flea market | Home & Garden | 1.84× | ||
| 10 | Fine art | Business & Career | 1.80× | ||
| 11 | Vintage clothing | Fashion & Accessoires | 1.79× | ||
| 12 | Museum | Arts & Culture | 1.76× | ||
| 13 | Hobby | Home & Garden | 1.72× | ||
| 14 | Flower | Home & Garden | 1.69× | ||
| 15 | Winery | Food & Beverages | 1.69× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.67× | ||
| 17 | Hemnet | Home & Garden | 1.66× | ||
| 18 | JYSK | Home & Garden | 1.66× | ||
| 19 | Modern art | Arts & Culture | 1.58× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.48× | |
| Design Affinity | PREMIUM | 1.29× | |
| Travelling | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.91× | |
| Social Media Usage | JOY | 0.93× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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