A data profile of the people who buy, follow and care about Vintage clothing in Sweden — modelled from more than twelve digital signal sources. Vintage clothing has an estimated audience of 1,185,268 people in Sweden.
Vintage clothing has an estimated audience of 1,185,268 people in Sweden. 72.0% are female, 28.0% are male, average age 43.3. Top brand affinities: Vintage, Sellpy, Retro style, Tradera, Pattern (sewing).
Top brand affinities include Vintage, Sellpy, Retro style, with strongest over-indexing on Vintage (8.86× the country average).
Demographically, the Vintage clothing audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Design Affinity.
The typical Vintage clothing fan in Sweden is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Vintage.
The key figures that characterise the Vintage clothing profile in Sweden.
72.0% are female, 28.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 43.3 |
| Estimated audience size | 1,185,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 33% |
of the worldwide Vintage clothing audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 12.4% |
| China | 11.1% |
The strongest cross-interests of the Vintage clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vintage | Fashion & Accessoires | 8.86× | ||
| 02 | Second-hand shop | Shopping | 6.69× | ||
| 03 | Retro style | Fashion & Accessoires | 4.12× | ||
| 04 | Pattern (sewing) | Home & Garden | 4.00× | ||
| 05 | Sellpy | Fashion & Accessoires | 3.91× | ||
| 06 | Houseplant | Home & Garden | 3.49× | ||
| 07 | Nostalgia | Home & Garden | 3.38× | ||
| 08 | Knitting needle | Fashion & Accessoires | 3.12× | ||
| 09 | Landscape design | Business & Career | 2.97× | ||
| 10 | Sewing machine | Home & Garden | 2.89× | ||
| 11 | Yarn | Fashion & Accessoires | 2.71× | ||
| 12 | Sewing | Home & Garden | 2.70× | ||
| 13 | Knitting | Home & Garden | 2.58× | ||
| 14 | Danish design | Home & Garden | 2.32× | ||
| 15 | Finland | Travel & Leisure | 1.87× | ||
| 16 | Tradera | Shopping | 1.74× | ||
| 17 | Games | Games | 1.70× | ||
| 18 | Pets | Pets & Animals | 1.68× | ||
| 19 | Movies | Movies & TV | 1.67× | ||
| 20 | Gina Tricot | Fashion & Accessoires | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.89× | |
| Design Affinity | PREMIUM | 1.52× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.66× | |
| Social Media Usage | JOY | 0.89× | |
| Travelling | THRILL | 1.09× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Vintage clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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