A data profile of the people who buy, follow and care about Movies in Sweden — modelled from more than twelve digital signal sources. Movies has an estimated audience of 5,352,118 people in Sweden.
Movies has an estimated audience of 5,352,118 people in Sweden. 54.7% are female, 45.3% are male, average age 43.8. Top brand affinities: Culture, Google, TV, Televisions, Video.
Top brand affinities include Culture, Google, TV, with strongest over-indexing on Culture (1.51× the country average).
Demographically, the Movies audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Movies fan in Sweden is balanced, around 43.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Culture.
The key figures that characterise the Movies profile in Sweden.
54.7% are female, 45.3% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 43.8 |
| Estimated audience size | 5,352,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Movies audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
The strongest cross-interests of the Movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drama movies | Movies & TV | 1.67× | ||
| 02 | Televisions | Technology & Electronics | 1.62× | ||
| 03 | Video | Movies & TV | 1.60× | ||
| 04 | Pleasure | Politics & Society | 1.58× | ||
| 05 | Theatre | Music & Radio | 1.57× | ||
| 06 | TV | Movies & TV | 1.55× | ||
| 07 | Popular culture | Arts & Culture | 1.55× | ||
| 08 | Communication | Technology & Electronics | 1.54× | ||
| 09 | Musical theatre | Movies & TV | 1.54× | ||
| 10 | Newspapers | Literature | 1.54× | ||
| 11 | Comedy movies | Movies & TV | 1.53× | ||
| 12 | Classical music | Music & Radio | 1.53× | ||
| 13 | Celebrity | Movies & TV | 1.52× | ||
| 14 | Digital media | Business & Career | 1.52× | ||
| 15 | Musical film | Movies & TV | 1.52× | ||
| 16 | Culture | Literature | 1.51× | ||
| 17 | Breaking news | Movies & TV | 1.51× | ||
| 18 | Video on demand | Movies & TV | 1.51× | ||
| 19 | Singing | Music & Radio | 1.51× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.05× | |
| Social Media Usage | JOY | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.35× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Travelling | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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