A data profile of the people who buy, follow and care about Televisions in Sweden — modelled from more than twelve digital signal sources. Televisions has an estimated audience of 2,493,293 people in Sweden.
Televisions has an estimated audience of 2,493,293 people in Sweden. 47.3% are female, 52.7% are male, average age 42.7. Top brand affinities: Margot Robbie, National Rugby League, Abraham Lincoln, Michael J. Fox, The Conjuring.
Top brand affinities include Margot Robbie, National Rugby League, Abraham Lincoln, with strongest over-indexing on Margot Robbie (1.7× the country average).
Demographically, the Televisions audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
The typical Televisions fan in Sweden is balanced, around 42.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Margot Robbie.
The key figures that characterise the Televisions profile in Sweden.
47.3% are female, 52.7% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 42.7 |
| Estimated audience size | 2,493,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Televisions audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.0% |
| Italy | 4.4% |
The strongest cross-interests of the Televisions audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National Rugby League | Sports | 2.43× | ||
| 02 | Abraham Lincoln | Politics & Society | 2.39× | ||
| 03 | American University of Beirut | Business & Career | 2.39× | ||
| 04 | Middlesbrough F.C. | Sports | 2.28× | ||
| 05 | Ladakh | Travel & Leisure | 2.23× | ||
| 06 | Arthur Conan Doyle | Literature | 2.23× | ||
| 07 | Siem Reap | Travel & Leisure | 1.97× | ||
| 08 | Star Trek (film) | Movies & TV | 1.83× | ||
| 09 | Turn-based strategy | Games | 1.74× | ||
| 10 | Margot Robbie | Movies & TV | 1.70× | ||
| 11 | Kung Fu Panda | Movies & TV | 1.66× | ||
| 12 | How to Train Your Dragon (film) | Movies & TV | 1.64× | ||
| 13 | Toy Story (franchise) | Movies & TV | 1.64× | ||
| 14 | James McAvoy | Movies & TV | 1.58× | ||
| 15 | Michael Caine | Movies & TV | 1.57× | ||
| 16 | Fear the Walking Dead | Movies & TV | 1.55× | ||
| 17 | Cooking school | Food & Beverages | 1.54× | ||
| 18 | Dave Mustaine | Music & Radio | 1.54× | ||
| 19 | Michael J. Fox | Movies & TV | 1.52× | ||
| 20 | The Conjuring | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.96× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Patriotism | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.71× | |
| Design Affinity | PREMIUM | 0.77× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Televisions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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