A data profile of the people who buy, follow and care about Entertainment in Sweden — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 6,229,944 people in Sweden.
Entertainment has an estimated audience of 6,229,944 people in Sweden. 53.8% are female, 46.2% are male, average age 44.3. Top brand affinities: Hemnet, Gina Tricot, KappAhl, Jotex, Crochet.
Top brand affinities include Hemnet, Gina Tricot, KappAhl, with strongest over-indexing on Hemnet (1.55× the country average).
Demographically, the Entertainment audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Entertainment fan in Sweden is balanced, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Hemnet.
The key figures that characterise the Entertainment profile in Sweden.
53.8% are female, 46.2% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 44.3 |
| Estimated audience size | 6,229,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 36% |
of the worldwide Entertainment audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.01× | ||
| 02 | Bonprix | Shopping | 2.45× | ||
| 03 | Nail art | Beauty & Wellness | 2.00× | ||
| 04 | Eyelash | Beauty & Wellness | 1.93× | ||
| 05 | Ravelry | Internet & Social Media | 1.83× | ||
| 06 | Eyebrow | Beauty & Wellness | 1.83× | ||
| 07 | Baby food | Kids & Family | 1.81× | ||
| 08 | Weaving | Fashion & Accessoires | 1.77× | ||
| 09 | KappAhl | Fashion & Accessoires | 1.73× | ||
| 10 | Crochet | Home & Garden | 1.68× | ||
| 11 | Helsinki | Travel & Leisure | 1.67× | ||
| 12 | Winery | Food & Beverages | 1.62× | ||
| 13 | Ticketmaster | Travel & Leisure | 1.59× | ||
| 14 | Salad | Food & Beverages | 1.58× | ||
| 15 | True crime | Movies & TV | 1.57× | ||
| 16 | Shih Tzu | Pets & Animals | 1.56× | ||
| 17 | Hemnet | Home & Garden | 1.55× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.55× | ||
| 19 | Yorkshire Terrier | Pets & Animals | 1.53× | ||
| 20 | Poster | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.06× | |
| Quality Awareness | PREMIUM | 1.06× | |
| Community Orientation | OPEN | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.86× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.