A data profile of the people who buy, follow and care about True crime in Sweden — modelled from more than twelve digital signal sources. True crime has an estimated audience of 1,096,408 people in Sweden.
True crime has an estimated audience of 1,096,408 people in Sweden. 71.3% are female, 28.7% are male, average age 44.0. Top brand affinities: Hemnet, Ice Hockey World Championships, Sveriges Television, IKEA, Ludvig Åberg.
Top brand affinities include Hemnet, Ice Hockey World Championships, Sveriges Television, with strongest over-indexing on Hemnet (2.34× the country average).
Demographically, the True crime audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical True crime fan in Sweden is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for Hemnet.
The key figures that characterise the True crime profile in Sweden.
71.3% are female, 28.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 44.0 |
| Estimated audience size | 1,096,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide True crime audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 54.5% |
| United Kingdom | 8.8% |
| Canada | 3.9% |
The strongest cross-interests of the True crime audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hemnet | Home & Garden | 2.34× | ||
| 02 | Ice Hockey World Championships | Sports | 2.16× | ||
| 03 | Culture | Literature | 1.95× | ||
| 04 | Sveriges Television | Technology & Electronics | 1.94× | ||
| 05 | IKEA | Home & Garden | 1.78× | ||
| 06 | Alcoholic beverages | Food & Beverages | 1.77× | ||
| 07 | Consumer electronics | Technology & Electronics | 1.69× | ||
| 08 | Live events | Music & Radio | 1.66× | ||
| 09 | Reading | Literature | 1.64× | ||
| 10 | Pets | Pets & Animals | 1.63× | ||
| 11 | Sports | Sports | 1.58× | ||
| 12 | Sweden | Travel & Leisure | 1.58× | ||
| 13 | Entertainment | Movies & TV | 1.57× | ||
| 14 | Willys | Shopping | 1.57× | ||
| 15 | Ludvig Åberg | Sports | 1.55× | ||
| 16 | Food and drink | Food & Beverages | 1.55× | ||
| 17 | Food | Food & Beverages | 1.55× | ||
| 18 | Shopping | Shopping | 1.52× | ||
| 19 | Swedbank | Business & Career | 1.51× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.45× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.06× | |
| Social Media Usage | JOY | 1.26× | |
| Healthy Lifestyle | BALANCE | 1.30× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for True crime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.