A data profile of the people who buy, follow and care about Drama movies in Sweden — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 1,701,083 people in Sweden.
Drama movies has an estimated audience of 1,701,083 people in Sweden. 57.9% are female, 42.1% are male, average age 43.1. Top brand affinities: Systembolaget, Houseplant, Johan Rheborg, Demi Moore, Sudoku.
Top brand affinities include Systembolaget, Houseplant, Johan Rheborg, with strongest over-indexing on Systembolaget (1.91× the country average).
Demographically, the Drama movies audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
The typical Drama movies fan in Sweden is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Drama movies profile in Sweden.
57.9% are female, 42.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 43.1 |
| Estimated audience size | 1,701,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Drama movies audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Johan Rheborg | Movies & TV | 2.52× | ||
| 02 | Sudoku | Games | 2.47× | ||
| 03 | Fargo (film) | Movies & TV | 2.38× | ||
| 04 | Shutter Island (film) | Movies & TV | 2.22× | ||
| 05 | Kaley Cuoco | Movies & TV | 2.16× | ||
| 06 | Tommy Lee Jones | Movies & TV | 2.11× | ||
| 07 | Demi Moore | Movies & TV | 2.03× | ||
| 08 | Systembolaget | Shopping | 1.91× | ||
| 09 | Gulf Arabic | Travel & Leisure | 1.91× | ||
| 10 | Jude Law | Movies & TV | 1.90× | ||
| 11 | Diet food | Food & Beverages | 1.88× | ||
| 12 | Hugh Grant | Movies & TV | 1.86× | ||
| 13 | Houseplant | Home & Garden | 1.85× | ||
| 14 | Bluegrass music | Music & Radio | 1.78× | ||
| 15 | Egyptian Arabic | Politics & Society | 1.69× | ||
| 16 | Kevin Costner | Movies & TV | 1.68× | ||
| 17 | Ragtime | Music & Radio | 1.65× | ||
| 18 | Bradley Cooper | Movies & TV | 1.57× | ||
| 19 | Henrik Schyffert | Movies & TV | 1.55× | ||
| 20 | Margot Robbie | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.01× | |
| Urban Lifestyle | OPEN | 0.92× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.78× | |
| Travelling | THRILL | 0.90× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.