A data profile of the people who buy, follow and care about Drama movies in Argentina — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 2,353,161 people in Argentina.
Drama movies has an estimated audience of 2,353,161 people in Argentina. 56.6% are female, 43.4% are male, average age 39.1. Top brand affinities: BTS, Angelique Boyer, Pharmacology, Quiz, Jorge Rial.
Top brand affinities include BTS, Angelique Boyer, Pharmacology, with strongest over-indexing on BTS (1.71× the country average).
Demographically, the Drama movies audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Drama movies fan in Argentina is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for BTS.
The key figures that characterise the Drama movies profile in Argentina.
56.6% are female, 43.4% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.1 |
| Estimated audience size | 2,353,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Drama movies audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Big Brother (TV series) | Movies & TV | 1.86× | ||
| 02 | Korean drama | Movies & TV | 1.86× | ||
| 03 | Park Ji-min | Music & Radio | 1.85× | ||
| 04 | Red Velvet (band) | Music & Radio | 1.73× | ||
| 05 | BTS | Music & Radio | 1.71× | ||
| 06 | Princesa (2001 film) | Movies & TV | 1.62× | ||
| 07 | Belinda | Music & Radio | 1.61× | ||
| 08 | Sagittarius (astrology) | Politics & Society | 1.61× | ||
| 09 | Korea | Travel & Leisure | 1.60× | ||
| 10 | La rosa de Guadalupe | Movies & TV | 1.58× | ||
| 11 | Angelique Boyer | Movies & TV | 1.55× | ||
| 12 | William Levy (actor) | Movies & TV | 1.54× | ||
| 13 | Sailor Moon (character) | Movies & TV | 1.53× | ||
| 14 | Caso Cerrado | Movies & TV | 1.53× | ||
| 15 | Quiz | Games | 1.52× | ||
| 16 | Trieste | Travel & Leisure | 1.52× | ||
| 17 | BLACKPINK | Music & Radio | 1.52× | ||
| 18 | Jorge Rial | Movies & TV | 1.51× | ||
| 19 | Guillermo del Toro | Movies & TV | 1.51× | ||
| 20 | Pharmacology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.35× | |
| Risk Appetite | THRILL | 1.21× | |
| Design Affinity | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Individualism | JOY | 0.89× | |
| Sports Activity | POWER | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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