A data profile of the people who buy, follow and care about Drama movies in Denmark — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 1,222,930 people in Denmark.
Drama movies has an estimated audience of 1,222,930 people in Denmark. 56.3% are female, 43.7% are male, average age 43.7. Top brand affinities: Self care, Hugh Grant, Decoration, Tom Cruise, Karen Blixen.
Top brand affinities include Self care, Hugh Grant, Decoration, with strongest over-indexing on Self care (1.65× the country average).
Demographically, the Drama movies audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Travelling.
The typical Drama movies fan in Denmark is more female, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Self care.
The key figures that characterise the Drama movies profile in Denmark.
56.3% are female, 43.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 43.7 |
| Estimated audience size | 1,222,930 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 35% |
of the worldwide Drama movies audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hugh Grant | Movies & TV | 3.03× | ||
| 02 | Jude Law | Movies & TV | 2.97× | ||
| 03 | Kevin Costner | Movies & TV | 2.89× | ||
| 04 | Kaley Cuoco | Movies & TV | 2.75× | ||
| 05 | Psychiatrist | Health | 2.59× | ||
| 06 | Karen Blixen | Literature | 2.22× | ||
| 07 | Hand washing | Home & Garden | 2.04× | ||
| 08 | Picture book | Literature | 1.96× | ||
| 09 | Downton Abbey | Movies & TV | 1.93× | ||
| 10 | Fundraising | Business & Career | 1.92× | ||
| 11 | Aftonbladet | News | 1.91× | ||
| 12 | E-book readers | Technology & Electronics | 1.89× | ||
| 13 | Tom Cruise | Movies & TV | 1.86× | ||
| 14 | Mission: Impossible | Movies & TV | 1.86× | ||
| 15 | Home Decoration & Design | Home & Garden | 1.70× | ||
| 16 | Self care | Health | 1.65× | ||
| 17 | Decoration | Home & Garden | 1.58× | ||
| 18 | Handmade Crafts | Kids & Family | 1.58× | ||
| 19 | Marketing communications | Business & Career | 1.58× | ||
| 20 | Risk management | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.58× | |
| Travelling | THRILL | 1.37× | |
| Luxury Orientation | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Urban Lifestyle | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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