A data profile of the people who buy, follow and care about Drama movies in Portugal — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 2,480,145 people in Portugal.
The average Drama movies fan in Portugal is 43.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Makeup Tutorials, Makeup brush, Anime convention, with strongest over-indexing on Makeup Tutorials (1.64× the country average).
Demographically, the Drama movies audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Mindfulness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Drama movies fan in Portugal is more female, around 43.9 years old, with strong Mindfulness tendencies and a notable affinity for Makeup Tutorials.
The key figures that characterise the Drama movies profile in Portugal.
56.9% are female, 43.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.9 |
| Estimated audience size | 2,480,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Drama movies audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
Where the Drama movies audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.12× | |
| 02 | Portalegre District | ~30K | 1.12× | |
| 03 | Guarda District | ~40K | 1.10× | |
| 04 | Beja District | ~40K | 1.08× | |
| 05 | Vila Real District | ~50K | 1.05× | |
| 06 | Évora District | ~50K | 1.05× | |
| 07 | Castelo Branco District | ~50K | 1.03× | |
| 08 | Azores | ~70K | 1.00× | |
| 09 | Viana do Castelo District | ~60K | 1.00× | |
| 10 | Viseu District | ~90K | 0.99× | |
| 11 | Madeira | ~70K | 0.98× | |
| 12 | Coimbra District | ~100K | 0.96× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Aveiro District | ~200K | 0.94× | |
| 15 | Braga District | ~200K | 0.93× | |
| 16 | Faro District | ~100K | 0.93× | |
| 17 | Setúbal District | ~300K | 0.92× | |
| 18 | Porto District | ~500K | 0.85× | |
| 19 | Santarém District | ~100K | 0.85× | |
| 20 | Lisbon District | ~600K | 0.77× |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 2.12× | ||
| 02 | Korean drama | Movies & TV | 2.01× | ||
| 03 | Allkpop | Music & Radio | 2.01× | ||
| 04 | Korea | Travel & Leisure | 1.79× | ||
| 05 | Twin Peaks | Movies & TV | 1.79× | ||
| 06 | Divinatory, esoteric and occult tarot | Health | 1.76× | ||
| 07 | Korean language | Politics & Society | 1.71× | ||
| 08 | Beauty Makeup | Beauty & Wellness | 1.67× | ||
| 09 | BLACKPINK | Music & Radio | 1.67× | ||
| 10 | Makeup Tutorials | Beauty & Wellness | 1.64× | ||
| 11 | Hunter × Hunter | Literature | 1.61× | ||
| 12 | Makeup brush | Beauty & Wellness | 1.60× | ||
| 13 | Makeup Lessons | Beauty & Wellness | 1.60× | ||
| 14 | Makeup &hair | Beauty & Wellness | 1.58× | ||
| 15 | Japanese popular culture | Travel & Leisure | 1.55× | ||
| 16 | New-adult fiction | Literature | 1.55× | ||
| 17 | The Vampire Diaries | Movies & TV | 1.55× | ||
| 18 | Japanese art | Arts & Culture | 1.54× | ||
| 19 | Anime convention | Literature | 1.53× | ||
| 20 | Hogwarts | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.12× | |
| Creativity | OPEN | 1.06× | |
| Pet Ownership | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Risk Appetite | THRILL | 0.84× |
Drama movies has an estimated audience of 2,480,145 people in Portugal, concentrated in Lisbon District and Porto District.
56.9% of Drama movies fans are female, 43.1% are male, with an average age of 43.9 years.
Drama movies fans show strongest brand affinity for Makeup Tutorials (1.64×), Makeup brush (1.6×), and Anime convention (1.53×) over the country average.
Drama movies fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Drama movies itself, the audience over-indexes on Makeup brush (1.6×), Anime convention (1.53×), BTS (2.12×), and Korean drama (2.01×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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