Rascasse Audience Intelligence

Documentary movies Audience in Portugal

A data profile of the people who buy, follow and care about Documentary movies in Portugal — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 1,712,234 people in Portugal.

The average Documentary movies fan in Portugal is 45.0 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Top brand affinities include Lindås, Saudade, The Secret (2006 film), with strongest over-indexing on Lindås (1.59× the country average).

Demographically, the Documentary movies audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Creativity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Documentary movies fan in Portugal is more female, around 45.0 years old, with strong Creativity tendencies and a notable affinity for Lindås.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Documentary movies profile in Portugal.

Audience size
1.7M
in Portugal
Gender
56.5%
43.5% male
Age
45.0
average years
Country rank
#533
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Documentary movies fans

56.5% are female, 43.5% are male, average age 45.0.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Documentary movies audience in Portugal
MetricValue
Female56.5%
Male43.5%
Average age45.0
Estimated audience size1,712,234
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Documentary movies audience in Portugal
Age bracketShare%
16-198%
20-2915%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Documentary movies audience comes from Portugal.

Worldwide audience distribution share by country for Documentary movies
CountryShare
United States23.4%
United Kingdom4.8%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Documentary movies audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Documentary movies fans by region: top regions in Portugal
#RegionReachAffinity×
01Beja District~30K1.22×
02Azores~50K1.09×
03Madeira~50K1.04×
04Coimbra District~90K1.01×
05Leiria District~90K0.99×
06Aveiro District~100K0.97×
07Braga District~200K0.96×
08Faro District~100K0.96×
09Setúbal District~200K0.95×
10Lisbon District~500K0.91×
11Porto District~300K0.91×
12Santarém District~70K0.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Documentary movies audience
#·InterestCategoryAffinity×
01Glenn CloseMovies & TV2.06×
02Salma HayekMovies & TV2.03×
03The Secret (2006 film)Movies & TV1.69×
04Kenay HomeHome & Garden1.65×
05Market gardenFood & Beverages1.62×
06Tunisian crochetHome & Garden1.60×
07LindåsTravel & Leisure1.59×
08EmoticonInternet & Social Media1.59×
09Diabetes mellitus awarenessHealth1.57×
10DuvetHome & Garden1.57×
11Bhojpuri languagePolitics & Society1.55×
12Milwaukee BrewersSports1.54×
13SaudadePolitics & Society1.53×
14Encanto, San DiegoTravel & Leisure1.53×
15Neonatal nursingKids & Family1.53×
16SanofiHealth1.53×
17Folk artArts & Culture1.52×
18EvangelismPolitics & Society1.52×
19BangladeshTravel & Leisure1.52×
20MelancholiaMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Documentary movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Documentary movies audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.15×
SpiritualityBALANCE1.12×
MindfulnessBALANCE1.05×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Documentary movies audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
Risk AppetiteTHRILL0.72×
Quality AwarenessPREMIUM0.79×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Documentary movies have in Portugal?

Documentary movies has an estimated audience of 1,712,234 people in Portugal, concentrated in Lisbon District and Porto District.

02

What is the gender split and age of Documentary movies fans?

56.5% of Documentary movies fans are female, 43.5% are male, with an average age of 45.0 years.

03

Which brands do Documentary movies fans like most?

Documentary movies fans show strongest brand affinity for Lindås (1.59×), Saudade (1.53×), and The Secret (2006 film) (1.69×) over the country average.

04

Where do Documentary movies fans live in Portugal?

Documentary movies fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Documentary movies fans also like?

Beyond Documentary movies itself, the audience over-indexes on Saudade (1.53×), The Secret (2006 film) (1.69×), Diabetes mellitus awareness (1.57×), and Encanto, San Diego (1.53×) compared to the Portugal average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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