A data profile of the people who buy, follow and care about Documentary movies in Portugal — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 1,712,234 people in Portugal.
The average Documentary movies fan in Portugal is 45.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Lindås, Saudade, The Secret (2006 film), with strongest over-indexing on Lindås (1.59× the country average).
Demographically, the Documentary movies audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Documentary movies fan in Portugal is more female, around 45.0 years old, with strong Creativity tendencies and a notable affinity for Lindås.
The key figures that characterise the Documentary movies profile in Portugal.
56.5% are female, 43.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 45.0 |
| Estimated audience size | 1,712,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Documentary movies audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
Where the Documentary movies audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Beja District | ~30K | 1.22× | |
| 02 | Azores | ~50K | 1.09× | |
| 03 | Madeira | ~50K | 1.04× | |
| 04 | Coimbra District | ~90K | 1.01× | |
| 05 | Leiria District | ~90K | 0.99× | |
| 06 | Aveiro District | ~100K | 0.97× | |
| 07 | Braga District | ~200K | 0.96× | |
| 08 | Faro District | ~100K | 0.96× | |
| 09 | Setúbal District | ~200K | 0.95× | |
| 10 | Lisbon District | ~500K | 0.91× | |
| 11 | Porto District | ~300K | 0.91× | |
| 12 | Santarém District | ~70K | 0.91× |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Glenn Close | Movies & TV | 2.06× | ||
| 02 | Salma Hayek | Movies & TV | 2.03× | ||
| 03 | The Secret (2006 film) | Movies & TV | 1.69× | ||
| 04 | Kenay Home | Home & Garden | 1.65× | ||
| 05 | Market garden | Food & Beverages | 1.62× | ||
| 06 | Tunisian crochet | Home & Garden | 1.60× | ||
| 07 | Lindås | Travel & Leisure | 1.59× | ||
| 08 | Emoticon | Internet & Social Media | 1.59× | ||
| 09 | Diabetes mellitus awareness | Health | 1.57× | ||
| 10 | Duvet | Home & Garden | 1.57× | ||
| 11 | Bhojpuri language | Politics & Society | 1.55× | ||
| 12 | Milwaukee Brewers | Sports | 1.54× | ||
| 13 | Saudade | Politics & Society | 1.53× | ||
| 14 | Encanto, San Diego | Travel & Leisure | 1.53× | ||
| 15 | Neonatal nursing | Kids & Family | 1.53× | ||
| 16 | Sanofi | Health | 1.53× | ||
| 17 | Folk art | Arts & Culture | 1.52× | ||
| 18 | Evangelism | Politics & Society | 1.52× | ||
| 19 | Bangladesh | Travel & Leisure | 1.52× | ||
| 20 | Melancholia | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.15× | |
| Spirituality | BALANCE | 1.12× | |
| Mindfulness | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Risk Appetite | THRILL | 0.72× | |
| Quality Awareness | PREMIUM | 0.79× |
Documentary movies has an estimated audience of 1,712,234 people in Portugal, concentrated in Lisbon District and Porto District.
56.5% of Documentary movies fans are female, 43.5% are male, with an average age of 45.0 years.
Documentary movies fans show strongest brand affinity for Lindås (1.59×), Saudade (1.53×), and The Secret (2006 film) (1.69×) over the country average.
Documentary movies fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Documentary movies itself, the audience over-indexes on Saudade (1.53×), The Secret (2006 film) (1.69×), Diabetes mellitus awareness (1.57×), and Encanto, San Diego (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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