A data profile of the people who buy, follow and care about Documentary movies in Austria — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 913,436 people in Austria.
The average Documentary movies fan in Austria is 40.9 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include OMV, Home Design, Living room, with strongest over-indexing on OMV (1.55× the country average).
Demographically, the Documentary movies audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Documentary movies fan in Austria is balanced, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for OMV.
The key figures that characterise the Documentary movies profile in Austria.
52.1% are female, 47.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 40.9 |
| Estimated audience size | 913,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Documentary movies audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
Where the Documentary movies audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~50K | 1.03× | |
| 02 | Upper Austria | ~100K | 1.01× | |
| 03 | Styria | ~100K | 1.01× | |
| 04 | Tyrol | ~60K | 1.01× | |
| 05 | Burgenland | ~20K | 1.01× | |
| 06 | Lower Austria | ~100K | 0.99× | |
| 07 | Salzburg | ~60K | 0.99× | |
| 08 | Vienna | ~200K | 0.95× | |
| 09 | Vorarlberg | 0.00× |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carpet | Home & Garden | 2.83× | ||
| 02 | Home Design | Home & Garden | 2.31× | ||
| 03 | Living room | Home & Garden | 2.08× | ||
| 04 | Blic | News | 2.05× | ||
| 05 | Activism | Politics & Society | 2.03× | ||
| 06 | Breaking news | Movies & TV | 1.94× | ||
| 07 | Dnevni avaz | News | 1.83× | ||
| 08 | Real property | Home & Garden | 1.82× | ||
| 09 | Adult education | Business & Career | 1.78× | ||
| 10 | Contemporary hit radio | Music & Radio | 1.76× | ||
| 11 | Mobile device | Technology & Electronics | 1.73× | ||
| 12 | Wikipedia | Internet & Social Media | 1.67× | ||
| 13 | Online newspaper | News | 1.64× | ||
| 14 | Renewable energy | Business & Career | 1.62× | ||
| 15 | TK Maxx | Shopping | 1.59× | ||
| 16 | Employment website | Business & Career | 1.59× | ||
| 17 | Electronic funds transfer | Business & Career | 1.57× | ||
| 18 | OMV | Cars & Mobility | 1.55× | ||
| 19 | Bank Austria | Business & Career | 1.54× | ||
| 20 | Job hunting | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.77× | |
| Early Adopter Mentality | POWER | 1.39× | |
| Social Media Usage | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.82× | |
| Patriotism | CONSERVATISM | 1.04× | |
| Mindfulness | BALANCE | 1.26× |
Documentary movies has an estimated audience of 913,436 people in Austria, concentrated in Vienna and Lower Austria.
52.1% of Documentary movies fans are female, 47.9% are male, with an average age of 40.9 years.
Documentary movies fans show strongest brand affinity for OMV (1.55×), Home Design (2.31×), and Living room (2.08×) over the country average.
Documentary movies fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Documentary movies itself, the audience over-indexes on Home Design (2.31×), Living room (2.08×), Breaking news (1.94×), and Wikipedia (1.67×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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