A data profile of the people who buy, follow and care about Bank Austria in Austria — modelled from more than twelve digital signal sources. Bank Austria has an estimated audience of 994,130 people in Austria.
The average Bank Austria fan in Austria is 38.0 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Lidl, Burger King, Ryanair, with strongest over-indexing on Lidl (1.6× the country average).
Demographically, the Bank Austria audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Bank Austria fan in Austria is balanced, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Lidl.
The key figures that characterise the Bank Austria profile in Austria.
53.6% are female, 46.4% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 38.0 |
| Estimated audience size | 994,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 17% |
Where the Bank Austria audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~500K | 2.43× | |
| 02 | Lower Austria | ~200K | 1.44× | |
| 03 | Burgenland | ~30K | 1.20× | |
| 04 | Carinthia (state) | ~50K | 0.98× | |
| 05 | Styria | ~100K | 0.87× | |
| 06 | Upper Austria | ~70K | 0.57× | |
| 07 | Salzburg | ~40K | 0.53× | |
| 08 | Vorarlberg | ~20K | 0.52× | |
| 09 | Tyrol | ~30K | 0.51× |
The strongest cross-interests of the Bank Austria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 3.57× | ||
| 02 | Domino's Pizza | Food & Beverages | 3.50× | ||
| 03 | Online banking | Business & Career | 2.72× | ||
| 04 | Public transport | Cars & Mobility | 2.42× | ||
| 05 | FlixBus | Cars & Mobility | 2.31× | ||
| 06 | Mortgage loans | Business & Career | 2.25× | ||
| 07 | Burger King | Food & Beverages | 2.14× | ||
| 08 | Cappuccino | Food & Beverages | 2.12× | ||
| 09 | Rail transport | Travel & Leisure | 2.07× | ||
| 10 | Online newspaper | News | 1.98× | ||
| 11 | Innovation | Business & Career | 1.97× | ||
| 12 | TK Maxx | Shopping | 1.77× | ||
| 13 | Renewable energy | Business & Career | 1.74× | ||
| 14 | Lidl | Shopping | 1.60× | ||
| 15 | Ryanair | Travel & Leisure | 1.60× | ||
| 16 | Hardware store | Home & Garden | 1.60× | ||
| 17 | EBay | Shopping | 1.59× | ||
| 18 | Energy | Home & Garden | 1.57× | ||
| 19 | Banking | Business & Career | 1.54× | ||
| 20 | Documentary movies | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.29× | |
| Convenience Orientation | PREMIUM | 2.02× | |
| Quality Awareness | PREMIUM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Mindfulness | BALANCE | 0.73× | |
| Risk Appetite | THRILL | 0.75× |
Bank Austria's target market in Austria covers an estimated 994,130 people, concentrated in Vienna and Lower Austria.
53.6% of the Bank Austria audience are female, 46.4% are male, with an average age of 38.0 years.
Bank Austria fans show strongest brand affinity for Lidl (1.6×), Burger King (2.14×), and Ryanair (1.6×) over the country average.
Bank Austria fans in Austria are most concentrated in Vienna (reach ~500K), Lower Austria (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Bank Austria itself, the audience over-indexes on Burger King (2.14×), Ryanair (1.6×), Innovation (1.97×), and EBay (1.59×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Bank Austria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.