A data profile of the people who buy, follow and care about Energy in Austria — modelled from more than twelve digital signal sources. Energy has an estimated audience of 1,403,867 people in Austria.
The average Energy fan in Austria is 41.2 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Wien Energie, OMV, Renewable energy, with strongest over-indexing on Wien Energie (2.98× the country average).
Demographically, the Energy audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Energy fan in Austria is balanced, around 41.2 years old, with strong Mindfulness tendencies and a notable affinity for Wien Energie.
The key figures that characterise the Energy profile in Austria.
52.1% are female, 47.9% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 41.2 |
| Estimated audience size | 1,403,867 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Energy audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
Where the Energy audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~300K | 1.30× | |
| 02 | Burgenland | ~50K | 1.29× | |
| 03 | Upper Austria | ~200K | 1.24× | |
| 04 | Styria | ~200K | 1.17× | |
| 05 | Vienna | ~300K | 1.14× | |
| 06 | Salzburg | ~80K | 0.82× | |
| 07 | Carinthia (state) | ~60K | 0.82× | |
| 08 | Vorarlberg | ~40K | 0.77× | |
| 09 | Tyrol | ~70K | 0.76× |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaics | Home & Garden | 3.18× | ||
| 02 | Wien Energie | Home & Garden | 2.98× | ||
| 03 | Renewable energy | Business & Career | 2.98× | ||
| 04 | Wiener Netze | Home & Garden | 2.98× | ||
| 05 | Solar power | Home & Garden | 2.65× | ||
| 06 | Efficient energy use | Technology & Electronics | 2.41× | ||
| 07 | Self-awareness | Health | 2.34× | ||
| 08 | Contemporary hit radio | Music & Radio | 2.28× | ||
| 09 | Adult education | Business & Career | 2.05× | ||
| 10 | OMV | Cars & Mobility | 2.01× | ||
| 11 | Employment website | Business & Career | 1.97× | ||
| 12 | Breaking news | Movies & TV | 1.95× | ||
| 13 | Job hunting | Business & Career | 1.76× | ||
| 14 | Zgonc | Shopping | 1.64× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.63× | ||
| 16 | Electronic funds transfer | Business & Career | 1.63× | ||
| 17 | Wikipedia | Internet & Social Media | 1.59× | ||
| 18 | Switzerland | Travel & Leisure | 1.56× | ||
| 19 | Education | Business & Career | 1.52× | ||
| 20 | Automobiles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.88× | |
| Early Adopter Mentality | POWER | 1.46× | |
| Luxury Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.66× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Travelling | THRILL | 1.05× |
Energy has an estimated audience of 1,403,867 people in Austria, concentrated in Vienna and Lower Austria.
52.1% of Energy fans are female, 47.9% are male, with an average age of 41.2 years.
Energy fans show strongest brand affinity for Wien Energie (2.98×), OMV (2.01×), and Renewable energy (2.98×) over the country average.
Energy fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~300K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Energy itself, the audience over-indexes on OMV (2.01×), Renewable energy (2.98×), Automobiles (1.51×), and AutoScout24 (1.63×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.