A data profile of the people who buy, follow and care about Energy in Netherlands — modelled from more than twelve digital signal sources. Energy has an estimated audience of 2,715,000 people in Netherlands.
The average Energy fan in Netherlands is 43.8 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Sustainable energy, Esso, Google Maps, with strongest over-indexing on Sustainable energy (5.87× the country average).
Demographically, the Energy audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Energy fan in Netherlands is balanced, around 43.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Energy profile in Netherlands.
52.2% are female, 47.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 43.8 |
| Estimated audience size | 2,715,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Energy audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
Where the Energy audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~100K | 1.30× | |
| 02 | Drenthe | ~100K | 1.25× | |
| 03 | Overijssel | ~200K | 1.14× | |
| 04 | North Brabant | ~500K | 1.10× | |
| 05 | Gelderland | ~400K | 1.09× | |
| 06 | Limburg | ~200K | 1.08× | |
| 07 | Groningen | ~90K | 0.95× | |
| 08 | Zuid-Holland | ~600K | 0.93× | |
| 09 | Flevoland | ~70K | 0.90× | |
| 10 | Zeeland | ~50K | 0.81× | |
| 11 | North Holland | ~400K | 0.76× | |
| 12 | Utrecht | ~100K | 0.70× |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wind power | Home & Garden | 6.67× | ||
| 02 | Sustainable energy | Home & Garden | 5.87× | ||
| 03 | Esso | Cars & Mobility | 5.53× | ||
| 04 | Wind turbine | Home & Garden | 5.52× | ||
| 05 | Solar power | Home & Garden | 5.15× | ||
| 06 | HVAC | Home & Garden | 5.06× | ||
| 07 | Efficient energy use | Technology & Electronics | 4.42× | ||
| 08 | Renewable energy | Business & Career | 3.93× | ||
| 09 | Electric motor | Cars & Mobility | 3.83× | ||
| 10 | Magnesium | Health | 3.25× | ||
| 11 | Scapino | Fashion & Accessoires | 2.82× | ||
| 12 | AutoScout24 | Cars & Mobility | 2.42× | ||
| 13 | Indeed.com | Business & Career | 2.33× | ||
| 14 | Google Maps | Internet & Social Media | 2.24× | ||
| 15 | Hornbach | Shopping | 2.20× | ||
| 16 | The Hague | Travel & Leisure | 1.92× | ||
| 17 | Jutta Leerdam | Sports | 1.78× | ||
| 18 | Dutch language | Politics & Society | 1.62× | ||
| 19 | Toto (band) | Music & Radio | 1.56× | ||
| 20 | TV-Gids | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.74× | |
| Design Affinity | PREMIUM | 2.40× | |
| Urban Lifestyle | OPEN | 2.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.17× | |
| Sustainability | BALANCE | 1.19× | |
| Patriotism | CONSERVATISM | 1.38× |
Energy has an estimated audience of 2,715,000 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
52.2% of Energy fans are female, 47.8% are male, with an average age of 43.8 years.
Energy fans show strongest brand affinity for Sustainable energy (5.87×), Esso (5.53×), and Google Maps (2.24×) over the country average.
Energy fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Brabant (reach ~500K), and North Holland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Energy itself, the audience over-indexes on Esso (5.53×), Google Maps (2.24×), Renewable energy (3.93×), and Efficient energy use (4.42×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.