A data profile of the people who buy, follow and care about Energy in France — modelled from more than twelve digital signal sources. Energy has an estimated audience of 9,523,522 people in France.
The average Energy fan in France is 44.8 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Electric heating, Crédit Industriel et Commercial, Solar panel, with strongest over-indexing on Electric heating (10.6× the country average).
Demographically, the Energy audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Energy fan in France is balanced, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Electric heating.
The key figures that characterise the Energy profile in France.
51.9% are female, 48.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 44.8 |
| Estimated audience size | 9,523,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Energy audience comes from France.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
Where the Energy audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~1M | 1.32× | |
| 02 | Île-de-France | ~2M | 1.23× | |
| 03 | Grand Est | ~900K | 1.13× | |
| 04 | Occitanie | ~900K | 1.06× | |
| 05 | Nouvelle-Aquitaine | ~900K | 1.02× | |
| 06 | Auvergne-Rhône-Alpes | ~1M | 1.01× | |
| 07 | Provence-Alpes-Côte d'Azur | ~700K | 1.01× | |
| 08 | Bourgogne-Franche-Comté | ~400K | 1.01× | |
| 09 | Normandy | ~500K | 0.99× | |
| 10 | Centre-Val de Loire | ~400K | 0.98× | |
| 11 | Pays de la Loire | ~500K | 0.90× | |
| 12 | Brittany | ~400K | 0.79× | |
| 13 | Corsica | ~30K | 0.69× |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric heating | Home & Garden | 10.60× | ||
| 02 | Solar panel | Home & Garden | 7.69× | ||
| 03 | Photovoltaics | Home & Garden | 6.61× | ||
| 04 | Boiler | Home & Garden | 5.93× | ||
| 05 | Crédit Industriel et Commercial | Business & Career | 4.80× | ||
| 06 | Efficient energy use | Technology & Electronics | 4.52× | ||
| 07 | Bourse Direct | Business & Career | 3.66× | ||
| 08 | Bricomarché | Home & Garden | 3.18× | ||
| 09 | Norauto | Cars & Mobility | 3.10× | ||
| 10 | King Jouet | Shopping | 2.81× | ||
| 11 | Oscaro | Cars & Mobility | 2.79× | ||
| 12 | Pro BTP | Business & Career | 2.78× | ||
| 13 | La Banque postale | Business & Career | 2.62× | ||
| 14 | Google Maps | Internet & Social Media | 2.49× | ||
| 15 | Météo-France | News | 2.34× | ||
| 16 | Star Academy (France) | Movies & TV | 2.31× | ||
| 17 | Engie | Home & Garden | 2.08× | ||
| 18 | Canada | Travel & Leisure | 1.92× | ||
| 19 | Boursorama | Business & Career | 1.65× | ||
| 20 | Doctolib | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.75× | |
| Community Orientation | OPEN | 1.58× | |
| Convenience Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Travelling | THRILL | 0.75× | |
| Luxury Orientation | PREMIUM | 0.80× |
Energy has an estimated audience of 9,523,522 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
51.9% of Energy fans are female, 48.1% are male, with an average age of 44.8 years.
Energy fans show strongest brand affinity for Electric heating (10.6×), Crédit Industriel et Commercial (4.8×), and Solar panel (7.69×) over the country average.
Energy fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Energy itself, the audience over-indexes on Crédit Industriel et Commercial (4.8×), Solar panel (7.69×), Norauto (3.1×), and Engie (2.08×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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