Energy Audience in France
Energy has an estimated audience of 9,523,522 people in France. 51.9% are female, 48.1% are male, average age 44.8. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Electric heating, Crédit Industriel et Commercial, Solar panel, Norauto, Engie.
The average Energy fan in France is 44.8 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Electric heating, Crédit Industriel et Commercial, Solar panel, with strongest over-indexing on Electric heating (10.6× the country average). Demographically, the Energy audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Energy fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 44.8 |
| Estimated audience size | 9,523,522 |
Audience persona
The typical Energy fan in France is balanced, around 44.8 years old, with strong Mindfulness tendencies and a notable affinity for Electric heating.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,096,324 | 1.23× |
| Auvergne-Rhône-Alpes | 1,134,119 | 1.01× |
| Hauts-de-France | 1,108,044 | 1.32× |
| Grand Est | 871,815 | 1.13× |
| Occitanie | 869,747 | 1.06× |
| Nouvelle-Aquitaine | 856,783 | 1.02× |
| Provence-Alpes-Côte d'Azur | 714,376 | 1.01× |
| Pays de la Loire | 474,538 | 0.9× |
| Normandy | 456,657 | 0.99× |
| Bourgogne-Franche-Comté | 390,494 | 1.01× |
| Brittany | 366,326 | 0.79× |
| Centre-Val de Loire | 352,400 | 0.98× |
| Corsica | 28,786 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electric heating | 10.6× | Home & Garden |
| Crédit Industriel et Commercial | 4.8× | Business & Career |
| Solar panel | 7.69× | Home & Garden |
| Norauto | 3.1× | Cars & Mobility |
| Engie | 2.08× | Home & Garden |
| Bourse Direct | 3.66× | Business & Career |
| Oscaro | 2.79× | Cars & Mobility |
| La Banque postale | 2.62× | Business & Career |
| Photovoltaics | 6.61× | Home & Garden |
| Google Maps | 2.49× | Internet & Social Media |
| Crédit Mutuel | 2.44× | Business & Career |
| Boursorama | 1.65× | Business & Career |
| Efficient energy use | 4.52× | Technology & Electronics |
| Star Academy (France) | 2.31× | Movies & TV |
| Boiler | 5.93× | Home & Garden |
| Météo-France | 2.34× | News |
| Pro BTP | 2.78× | Business & Career |
| Canada | 1.92× | Travel & Leisure |
| King Jouet | 2.81× | Shopping |
| Brigitte Bardot | 2.39× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.56 |
| Patriotism | CONSERVATISM | 1.42 |
| Extroversion | THRILL | 1.29 |
| Need for Security | CONSERVATISM | 1.08 |
| Convenience Orientation | PREMIUM | 1.05 |
| DIY Mentality | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
See Energy audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Energy have in France?
Energy has an estimated audience of 9,523,522 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Energy fans?
51.9% of Energy fans are female, 48.1% are male, with an average age of 44.8 years.
Which brands do Energy fans like most?
Energy fans show strongest brand affinity for Electric heating (10.6×), Crédit Industriel et Commercial (4.8×), and Solar panel (7.69×) over the country average.
Where do Energy fans live in France?
Energy fans in France are most concentrated in Île-de-France (reach 2,096,324), Auvergne-Rhône-Alpes (reach 1,134,119), and Hauts-de-France (reach 1,108,044). These three regions account for the largest share of the active audience.
What other brands do Energy fans also like?
Beyond Energy itself, the audience over-indexes on Crédit Industriel et Commercial (4.8×), Solar panel (7.69×), Norauto (3.1×), and Engie (2.08×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.