A data profile of the people who buy, follow and care about Pro BTP in France — modelled from more than twelve digital signal sources. Pro BTP has an estimated audience of 6,636,816 people in France.
The average Pro BTP fan in France is 45.1 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Volvo S90, Family car, with strongest over-indexing on Love & Sex (23.86× the country average).
Demographically, the Pro BTP audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pro BTP fan in France is balanced, around 45.1 years old, with strong Family Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Pro BTP profile in France.
47.3% are female, 52.7% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 45.1 |
| Estimated audience size | 6,636,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Pro BTP audience comes from France.
| Country | Share |
|---|---|
| France | 98.7% |
| Portugal | 0.2% |
| Spain | 0.1% |
Where the Pro BTP audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pays de la Loire | ~400K | 1.14× | |
| 02 | Hauts-de-France | ~700K | 1.13× | |
| 03 | Brittany | ~400K | 1.10× | |
| 04 | Normandy | ~400K | 1.07× | |
| 05 | Nouvelle-Aquitaine | ~600K | 1.04× | |
| 06 | Auvergne-Rhône-Alpes | ~800K | 1.00× | |
| 07 | Occitanie | ~600K | 0.99× | |
| 08 | Bourgogne-Franche-Comté | ~300K | 0.99× | |
| 09 | Grand Est | ~500K | 0.98× | |
| 10 | Centre-Val de Loire | ~200K | 0.98× | |
| 11 | Provence-Alpes-Côte d'Azur | ~500K | 0.92× | |
| 12 | Corsica | ~30K | 0.90× | |
| 13 | Île-de-France | ~900K | 0.74× |
The strongest cross-interests of the Pro BTP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volvo S90 | Cars & Mobility | 138.56× | ||
| 02 | Mercedes-Benz GLC-Class | Cars & Mobility | 27.54× | ||
| 03 | Fiat Punto | Cars & Mobility | 24.59× | ||
| 04 | Love & Sex | Kids & Family | 23.86× | ||
| 05 | Family car | Cars & Mobility | 18.92× | ||
| 06 | Home insurance | Business & Career | 16.46× | ||
| 07 | Part-time | Business & Career | 11.94× | ||
| 08 | Vehicle insurance | Cars & Mobility | 11.70× | ||
| 09 | Online banking | Business & Career | 9.93× | ||
| 10 | Job interview | Business & Career | 7.93× | ||
| 11 | Carcare | Cars & Mobility | 7.22× | ||
| 12 | Škoda Auto | Cars & Mobility | 5.74× | ||
| 13 | Tesla Motors | Cars & Mobility | 5.34× | ||
| 14 | Allianz | Business & Career | 5.10× | ||
| 15 | BoursoBank | Business & Career | 5.08× | ||
| 16 | La Banque postale | Business & Career | 4.05× | ||
| 17 | Insurance | Business & Career | 3.60× | ||
| 18 | EBay | Shopping | 3.16× | ||
| 19 | Energy | Home & Garden | 2.78× | ||
| 20 | Lidl | Shopping | 2.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 6.95× | |
| Quality Awareness | PREMIUM | 4.29× | |
| Career Orientation | POWER | 3.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.79× | |
| Design Affinity | PREMIUM | 0.80× |
Pro BTP's target market in France covers an estimated 6,636,816 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
47.3% of the Pro BTP audience are female, 52.7% are male, with an average age of 45.1 years.
Pro BTP fans show strongest brand affinity for Love & Sex (23.86×), Volvo S90 (138.56×), and Family car (18.92×) over the country average.
Pro BTP fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~800K), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Pro BTP itself, the audience over-indexes on Volvo S90 (138.56×), Family car (18.92×), Home insurance (16.46×), and Vehicle insurance (11.7×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pro BTP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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