Pro BTP Target Market in France
Pro BTP has an estimated audience of 6,701,860 people in France. 47.3% are female, 52.7% are male, average age 45.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Love & Sex, Volvo S90, Family car, Home insurance, Vehicle insurance.
The average Pro BTP fan in France is 45.1 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Love & Sex, Volvo S90, Family car, with strongest over-indexing on Love & Sex (23.86× the country average). Demographically, the Pro BTP audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Customer demographics of Pro BTP
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 45.1 |
| Estimated audience size | 6,701,860 |
Audience persona
The typical Pro BTP fan in France is balanced, around 45.1 years old, with strong Family Orientation tendencies and a notable affinity for Love & Sex.
Pro BTP customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~900K | 0.74× |
| Auvergne-Rhône-Alpes | ~800K | 1× |
| Hauts-de-France | ~700K | 1.13× |
| Nouvelle-Aquitaine | ~600K | 1.04× |
| Occitanie | ~600K | 0.99× |
| Grand Est | ~500K | 0.98× |
| Provence-Alpes-Côte d'Azur | ~500K | 0.92× |
| Pays de la Loire | ~400K | 1.14× |
| Brittany | ~400K | 1.1× |
| Normandy | ~400K | 1.07× |
| Bourgogne-Franche-Comté | ~300K | 0.99× |
| Centre-Val de Loire | ~200K | 0.98× |
| Corsica | ~30K | 0.9× |
Top brand affinities of the Pro BTP audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 23.86× | Kids & Family |
| Volvo S90 | 138.56× | Cars & Mobility |
| Family car | 18.92× | Cars & Mobility |
| Home insurance | 16.46× | Business & Career |
| Vehicle insurance | 11.7× | Cars & Mobility |
| Online banking | 9.93× | Business & Career |
| Mercedes-Benz GLC-Class | 27.54× | Cars & Mobility |
| La Banque postale | 4.05× | Business & Career |
| Tesla Motors | 5.34× | Cars & Mobility |
| Škoda Auto | 5.74× | Cars & Mobility |
| BoursoBank | 5.08× | Business & Career |
| EBay | 3.16× | Shopping |
| Fiat Punto | 24.59× | Cars & Mobility |
| Job interview | 7.93× | Business & Career |
| Insurance | 3.6× | Business & Career |
| Part-time | 11.94× | Business & Career |
| Carcare | 7.22× | Cars & Mobility |
| Allianz | 5.1× | Business & Career |
| Energy | 2.78× | Home & Garden |
| Lidl | 2.15× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 6.95 |
| Quality Awareness | PREMIUM | 4.29 |
| Career Orientation | POWER | 3.23 |
| Patriotism | CONSERVATISM | 2.83 |
| Need for Security | CONSERVATISM | 2.2 |
| Convenience Orientation | PREMIUM | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 98.7% |
| Portugal | 0.2% |
| Spain | 0.1% |
See Pro BTP audiences in other countries
More Insurances audiences in France
- Macif (9,852,632)
- Bourse Direct (5,750,309)
- Harmonie Mutuelle (4,299,212)
- AXA (4,269,590)
- Groupama (3,525,930)
Frequently asked questions
Who is Pro BTP's target market in France?
Pro BTP's target market in France covers an estimated 6,701,860 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Pro BTP customers?
47.3% of the Pro BTP audience are female, 52.7% are male, with an average age of 45.1 years.
Which brands do Pro BTP fans like most?
Pro BTP fans show strongest brand affinity for Love & Sex (23.86×), Volvo S90 (138.56×), and Family car (18.92×) over the country average.
Where do Pro BTP fans live in France?
Pro BTP fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~800K), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Pro BTP fans also like?
Beyond Pro BTP itself, the audience over-indexes on Volvo S90 (138.56×), Family car (18.92×), Home insurance (16.46×), and Vehicle insurance (11.7×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Pro BTP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.