A data profile of the people who buy, follow and care about BoursoBank in France — modelled from more than twelve digital signal sources. BoursoBank has an estimated audience of 4,580,913 people in France.
The average BoursoBank fan in France is 45.2 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Macif, Bourse Direct, Pro BTP, with strongest over-indexing on Macif (4.75× the country average).
Demographically, the BoursoBank audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical BoursoBank fan in France is more male, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Macif.
The key figures that characterise the BoursoBank profile in France.
43.4% are female, 56.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 45.2 |
| Estimated audience size | 4,580,913 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide BoursoBank audience comes from France.
| Country | Share |
|---|---|
| France | 94.8% |
| Switzerland | 0.5% |
| Guadeloupe | 0.5% |
Where the BoursoBank audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.45× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 1.30× | |
| 03 | Auvergne-Rhône-Alpes | ~600K | 1.17× | |
| 04 | Occitanie | ~400K | 1.14× | |
| 05 | Nouvelle-Aquitaine | ~400K | 1.06× | |
| 06 | Centre-Val de Loire | ~200K | 0.97× | |
| 07 | Grand Est | ~300K | 0.95× | |
| 08 | Hauts-de-France | ~400K | 0.94× | |
| 09 | Normandy | ~200K | 0.91× | |
| 10 | Bourgogne-Franche-Comté | ~200K | 0.87× | |
| 11 | Pays de la Loire | ~200K | 0.84× | |
| 12 | Brittany | ~200K | 0.81× | |
| 13 | Corsica | ~10K | 0.62× |
The strongest cross-interests of the BoursoBank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile banking | Business & Career | 9.65× | ||
| 02 | Home insurance | Business & Career | 8.70× | ||
| 03 | Payment system | Shopping | 6.74× | ||
| 04 | Bourse Direct | Business & Career | 6.34× | ||
| 05 | Generali | Business & Career | 5.38× | ||
| 06 | Pro BTP | Business & Career | 5.08× | ||
| 07 | Macif | Business & Career | 4.75× | ||
| 08 | Fortuneo | Business & Career | 3.67× | ||
| 09 | La Centrale | Cars & Mobility | 3.63× | ||
| 10 | Banking | Business & Career | 3.61× | ||
| 11 | Boursorama | Business & Career | 2.56× | ||
| 12 | Personal finance | Business & Career | 2.51× | ||
| 13 | Cuisine | Food & Beverages | 2.16× | ||
| 14 | Beverages | Food & Beverages | 2.09× | ||
| 15 | Movies | Movies & TV | 2.06× | ||
| 16 | Doctolib | Health | 2.05× | ||
| 17 | Arts and music | Arts & Culture | 1.96× | ||
| 18 | Design | Home & Garden | 1.94× | ||
| 19 | Food | Food & Beverages | 1.80× | ||
| 20 | Music | Business & Career | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.88× | |
| Career Orientation | POWER | 1.75× | |
| Risk Appetite | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Extroversion | THRILL | 0.77× | |
| Travelling | THRILL | 0.87× |
BoursoBank's target market in France covers an estimated 4,580,913 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
43.4% of the BoursoBank audience are female, 56.6% are male, with an average age of 45.2 years.
BoursoBank fans show strongest brand affinity for Macif (4.75×), Bourse Direct (6.34×), and Pro BTP (5.08×) over the country average.
BoursoBank fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Occitanie (reach ~400K). These three regions account for the largest share of the active audience.
Beyond BoursoBank itself, the audience over-indexes on Bourse Direct (6.34×), Pro BTP (5.08×), Payment system (6.74×), and La Centrale (3.63×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for BoursoBank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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