Macif Target Market in France
Macif has an estimated audience of 9,601,298 people in France. 51.5% are female, 48.5% are male, average age 45.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Love & Sex, Volvo S90, Family car, Dentistry, Home insurance.
The average Macif fan in France is 45.9 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Love & Sex, Volvo S90, Family car, with strongest over-indexing on Love & Sex (69.62× the country average). Demographically, the Macif audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Customer demographics of Macif
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 45.9 |
| Estimated audience size | 9,601,298 |
Audience persona
The typical Macif fan in France is balanced, around 45.9 years old, with strong Family Orientation tendencies and a notable affinity for Love & Sex.
Macif customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~2M | 1.04× |
| Auvergne-Rhône-Alpes | ~1.5M | 1.19× |
| Hauts-de-France | ~1M | 1.24× |
| Nouvelle-Aquitaine | ~900K | 1.11× |
| Grand Est | ~900K | 1.14× |
| Occitanie | ~700K | 0.89× |
| Pays de la Loire | ~700K | 1.37× |
| Provence-Alpes-Côte d'Azur | ~500K | 0.74× |
| Normandy | ~500K | 1.1× |
| Centre-Val de Loire | ~400K | 1.15× |
| Bourgogne-Franche-Comté | ~400K | 1.01× |
| Brittany | ~300K | 0.67× |
| Corsica | ~20K | 0.39× |
Top brand affinities of the Macif audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 69.62× | Kids & Family |
| Volvo S90 | 129.36× | Cars & Mobility |
| Family car | 18.05× | Cars & Mobility |
| Dentistry | 13.25× | Business & Career |
| Home insurance | 14.95× | Business & Career |
| Online banking | 9.48× | Business & Career |
| La Banque postale | 3.65× | Business & Career |
| Doctor of Medicine | 15.02× | Business & Career |
| Vehicle insurance | 8.09× | Cars & Mobility |
| Tesla Motors | 4.91× | Cars & Mobility |
| Mercedes-Benz GLC-Class | 19.03× | Cars & Mobility |
| Škoda Auto | 5.41× | Cars & Mobility |
| BoursoBank | 4.75× | Business & Career |
| Ouest France | 1.71× | News |
| Nissan X-Trail | 17.13× | Cars & Mobility |
| Personal finance | 2.22× | Business & Career |
| Carcare | 7× | Cars & Mobility |
| AXA | 3.95× | Business & Career |
| Christmas Gift | 8.37× | Kids & Family |
| Sex and the City | 4.37× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 5.76 |
| Career Orientation | POWER | 2.82 |
| Patriotism | CONSERVATISM | 2.5 |
| Quality Awareness | PREMIUM | 2.36 |
| Need for Security | CONSERVATISM | 1.81 |
| Community Orientation | OPEN | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 98.2% |
| Switzerland | 0.3% |
| Belgium | 0.2% |
See Macif audiences in other countries
More Insurances audiences in France
- Pro BTP (6,924,600)
- Bourse Direct (5,750,309)
- Harmonie Mutuelle (4,299,212)
- AXA (4,269,590)
- Groupama (3,525,930)
Frequently asked questions
Who is Macif's target market in France?
Macif's target market in France covers an estimated 9,601,298 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Macif customers?
51.5% of the Macif audience are female, 48.5% are male, with an average age of 45.9 years.
Which brands do Macif fans like most?
Macif fans show strongest brand affinity for Love & Sex (69.62×), Volvo S90 (129.36×), and Family car (18.05×) over the country average.
Where do Macif fans live in France?
Macif fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Macif fans also like?
Beyond Macif itself, the audience over-indexes on Volvo S90 (129.36×), Family car (18.05×), Dentistry (13.25×), and Home insurance (14.95×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Macif. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.