Popularity ranking · France

The 100 most popular Insurances in France

This curated ranking covers the 100 largest insurances in France, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 143 insurances tracked in France, the 100 ranked here account for the largest measured audience reach. Macif, Pro BTP and Bourse Direct lead the list with a combined estimated audience of 22M people. Across all 100 entries the average audience size is 476k, and the largest, Macif, reaches around 9.8M people in France. Audience size is the estimated number of unique people in France who actively engage with each insurances, derived from search demand signals. Rankings reflect search-behavior signals collected across France and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in France who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in France. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in France, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in France. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Macif 9.8M 45.9 51.5% Insurances
2 Pro BTP 6.6M 45.1 47.3% Insurances
3 Bourse Direct 5.2M 45.9 48.9% Insurances
4 AXA 4.4M 44.1 50.1% Insurances
5 Harmonie Mutuelle 4.3M 44.0 50.8% Insurances
6 Groupama 3.6M 46.0 51.7% Insurances
7 Allianz 3M 42.8 47.2% Insurances
8 Macsf 2.1M 43.4 60.8% Insurances
9 Abeille Assurances 1.6M 44.0 50.8% Insurances
10 Linxea 1.2M 45.9 50.9% Insurances
11 WTW 850k 45.0 48.5% Insurances
12 Agipi 599k 43.4 49.8% Insurances
13 AON 545k 42.7 46.9% Insurances
14 Crédit Coopératif 471k 44.3 45.3% Insurances
15 Kereis 430k 45.5 50.1% Insurances
16 Marsh 362k 46.9 52.1% Insurances
17 Yomoni 341k 43.7 47.2% Insurances
18 Aviva 323k 44.9 56.7% Insurances
19 Swiss Life 308k 45.7 55.1% Insurances
20 Aetna 269k 33.1 65.2% Insurances
21 Europ Assistance 253k 43.1 46.1% Insurances
22 Wells Fargo 191k 51.9 50.0% Insurances
23 Goodvest 152k 48.2 49.1% Insurances
24 Hiscox 84k 48.7 40.9% Insurances
25 Mif Assurances 44k 47.2 54.7% Insurances

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Frequently asked questions

How is this list of the most popular insurances compiled?

Rascasse aggregates anonymized search-behavior signals across France and ranks each insurances by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest insurances in France?

Macif currently leads with an estimated audience of 9.8M people in France.

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