Rascasse Audience Intelligence

Agipi Target Market in France

A data profile of the people who buy, follow and care about Agipi in France — modelled from more than twelve digital signal sources. Agipi has an estimated audience of 599,434 people in France.

#12among Insurances in France#819among Brand in France#582in Business & Career

The average Agipi fan in France is 43.4 years old, balanced, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.

Top brand affinities include Love & Sex, Family car, Volvo S90, with strongest over-indexing on Love & Sex (149.05× the country average).

Demographically, the Agipi audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Agipi fan in France is balanced, around 43.4 years old, with strong Family Orientation tendencies and a notable affinity for Love & Sex.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Agipi profile in France.

Audience size
599K
in France
Gender
49.8%♀
50.2% male
Age
43.4
average years
Country rank
#7019
Brand in France
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Agipi

49.8% are female, 50.2% are male, average age 43.4.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Agipi audience in France
MetricValue
Female49.8%
Male50.2%
Average age43.4
Estimated audience size599,434
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Agipi audience in France
Age bracketShare%
16-1913%
20-2916%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

97.1%

of the worldwide Agipi audience comes from France.

Worldwide audience distribution share by country for Agipi
CountryShare
France97.1%
Brazil0.3%
Spain0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Agipi audience in France is strongest.

Fig. 05

Top regions by affinity

Agipi customers by region in France
#RegionReachAffinity×
01Provence-Alpes-Côte d'Azur~60K1.37×
02Grand Est~60K1.29×
03Île-de-France~100K1.23×
04Occitanie~60K1.22×
05Nouvelle-Aquitaine~60K1.08×
06Auvergne-Rhône-Alpes~70K1.05×
07Brittany~30K1.02×
08Pays de la Loire~30K0.95×
09Normandy~20K0.84×
10Hauts-de-France~40K0.83×
11Bourgogne-Franche-Comté~20K0.82×
12Corsica~2K0.76×
13Centre-Val de Loire~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Agipi, France
0.70×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Agipi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Agipi audience
#·InterestCategoryAffinity×
01Love & SexKids & Family149.05×
02Volvo S90Cars & Mobility118.71×
03Family carCars & Mobility29.94×
04Mercedes-Benz GLC-ClassCars & Mobility25.73×
05Nissan X-TrailCars & Mobility23.84×
06TelecincoMovies & TV21.91×
07Toyota C-HRCars & Mobility19.28×
08Volkswagen CaddyCars & Mobility18.28×
09Citroën C5Cars & Mobility17.95×
10Home insuranceBusiness & Career16.59×
11Christmas treeKids & Family15.75×
12HSBCBusiness & Career14.43×
13Christmas GiftKids & Family13.59×
14Girl powerPolitics & Society12.13×
15Fiat 500Cars & Mobility11.46×
16CarcareCars & Mobility10.91×
17Vehicle insuranceCars & Mobility9.37×
18City carCars & Mobility7.14×
19Broadcasting of sports eventsMovies & TV6.67×
20La Banque postaleBusiness & Career3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Agipi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Agipi audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM8.26×
PatriotismCONSERVATISM2.28×
MindfulnessBALANCE2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Agipi audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
ExtroversionTHRILL0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Agipi's target market in France?

Agipi's target market in France covers an estimated 599,434 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Agipi customers?

49.8% of the Agipi audience are female, 50.2% are male, with an average age of 43.4 years.

03

Which brands do Agipi fans like most?

Agipi fans show strongest brand affinity for Love & Sex (149.05×), Family car (29.94×), and Volvo S90 (118.71×) over the country average.

04

Where do Agipi fans live in France?

Agipi fans in France are most concentrated in Île-de-France (reach ~100K), Auvergne-Rhône-Alpes (reach ~70K), and Occitanie (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Agipi fans also like?

Beyond Agipi itself, the audience over-indexes on Family car (29.94×), Volvo S90 (118.71×), Home insurance (16.59×), and Mercedes-Benz GLC-Class (25.73×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in France

See Agipi audiences in other countries

How to read this data

Audience size is the estimated number of people in France who actively search for Agipi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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