Bourse Direct Target Market in France
Bourse Direct has an estimated audience of 5,615,024 people in France. 48.9% are female, 51.1% are male, average age 45.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Volvo S90, Online banking, Tesla Motors, Škoda Auto, BoursoBank.
The average Bourse Direct fan in France is 45.9 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Volvo S90, Online banking, Tesla Motors, with strongest over-indexing on Volvo S90 (148.72× the country average). Demographically, the Bourse Direct audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Customer demographics of Bourse Direct
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 45.9 |
| Estimated audience size | 5,615,024 |
Audience persona
The typical Bourse Direct fan in France is balanced, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Volvo S90.
Bourse Direct customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~900K | 0.86× |
| Auvergne-Rhône-Alpes | ~700K | 0.99× |
| Nouvelle-Aquitaine | ~500K | 1.06× |
| Occitanie | ~500K | 1.07× |
| Provence-Alpes-Côte d'Azur | ~500K | 1.1× |
| Hauts-de-France | ~500K | 0.91× |
| Grand Est | ~400K | 0.99× |
| Brittany | ~400K | 1.31× |
| Normandy | ~300K | 1.15× |
| Pays de la Loire | ~300K | 0.98× |
| Centre-Val de Loire | ~200K | 1.03× |
| Bourgogne-Franche-Comté | ~200K | 0.85× |
| Corsica | ~20K | 0.71× |
Top brand affinities of the Bourse Direct audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volvo S90 | 148.72× | Cars & Mobility |
| Online banking | 12.22× | Business & Career |
| Tesla Motors | 6.49× | Cars & Mobility |
| Škoda Auto | 7.29× | Cars & Mobility |
| BoursoBank | 6.34× | Business & Career |
| Insurance | 4.98× | Business & Career |
| Job interview | 10.7× | Business & Career |
| EBay | 3.77× | Shopping |
| La Banque postale | 3.54× | Business & Career |
| Allianz | 6.73× | Business & Career |
| Energy | 3.66× | Home & Garden |
| Lidl | 2.8× | Shopping |
| Carrefour | 2.82× | Shopping |
| Home Appliances | 3.2× | Home & Garden |
| AliExpress | 2.36× | Shopping |
| Personal finance | 2.1× | Business & Career |
| Energy conservation | 7.42× | Home & Garden |
| Part-time | 10.36× | Business & Career |
| Innovation | 2.63× | Business & Career |
| Life insurance | 5.19× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.11 |
| Career Orientation | POWER | 4.09 |
| Patriotism | CONSERVATISM | 3 |
| Family Orientation | CONSERVATISM | 2.68 |
| Need for Security | CONSERVATISM | 2.38 |
| Community Orientation | OPEN | 1.93 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 86.7% |
| Canada | 8.4% |
| Belgium | 1.2% |
See Bourse Direct audiences in other countries
More Insurances audiences in France
- Macif (9,852,632)
- Pro BTP (6,924,600)
- Harmonie Mutuelle (4,299,212)
- AXA (4,269,590)
- Groupama (3,525,930)
Frequently asked questions
Who is Bourse Direct's target market in France?
Bourse Direct's target market in France covers an estimated 5,615,024 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Bourse Direct customers?
48.9% of the Bourse Direct audience are female, 51.1% are male, with an average age of 45.9 years.
Which brands do Bourse Direct fans like most?
Bourse Direct fans show strongest brand affinity for Volvo S90 (148.72×), Online banking (12.22×), and Tesla Motors (6.49×) over the country average.
Where do Bourse Direct fans live in France?
Bourse Direct fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~700K), and Nouvelle-Aquitaine (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Bourse Direct fans also like?
Beyond Bourse Direct itself, the audience over-indexes on Online banking (12.22×), Tesla Motors (6.49×), Škoda Auto (7.29×), and BoursoBank (6.34×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Bourse Direct. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.