A data profile of the people who buy, follow and care about Bourse Direct in France — modelled from more than twelve digital signal sources. Bourse Direct has an estimated audience of 5,157,336 people in France.
The average Bourse Direct fan in France is 45.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Volvo S90, Online banking, Tesla Motors, with strongest over-indexing on Volvo S90 (148.72× the country average).
Demographically, the Bourse Direct audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bourse Direct fan in France is balanced, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Volvo S90.
The key figures that characterise the Bourse Direct profile in France.
48.9% are female, 51.1% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 45.9 |
| Estimated audience size | 5,157,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 41% |
of the worldwide Bourse Direct audience comes from France.
| Country | Share |
|---|---|
| France | 86.0% |
| Canada | 9.1% |
| Belgium | 1.1% |
Where the Bourse Direct audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~400K | 1.31× | |
| 02 | Normandy | ~300K | 1.15× | |
| 03 | Provence-Alpes-Côte d'Azur | ~500K | 1.10× | |
| 04 | Occitanie | ~500K | 1.07× | |
| 05 | Nouvelle-Aquitaine | ~500K | 1.06× | |
| 06 | Centre-Val de Loire | ~200K | 1.03× | |
| 07 | Auvergne-Rhône-Alpes | ~700K | 0.99× | |
| 08 | Grand Est | ~400K | 0.99× | |
| 09 | Pays de la Loire | ~300K | 0.98× | |
| 10 | Hauts-de-France | ~500K | 0.91× | |
| 11 | Île-de-France | ~900K | 0.86× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.85× | |
| 13 | Corsica | ~20K | 0.71× |
The strongest cross-interests of the Bourse Direct audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volvo S90 | Cars & Mobility | 148.72× | ||
| 02 | Online banking | Business & Career | 12.22× | ||
| 03 | Job interview | Business & Career | 10.70× | ||
| 04 | Part-time | Business & Career | 10.36× | ||
| 05 | Energy conservation | Home & Garden | 7.42× | ||
| 06 | Škoda Auto | Cars & Mobility | 7.29× | ||
| 07 | Allianz | Business & Career | 6.73× | ||
| 08 | Tesla Motors | Cars & Mobility | 6.49× | ||
| 09 | BoursoBank | Business & Career | 6.34× | ||
| 10 | Life insurance | Business & Career | 5.19× | ||
| 11 | Insurance | Business & Career | 4.98× | ||
| 12 | EBay | Shopping | 3.77× | ||
| 13 | Energy | Home & Garden | 3.66× | ||
| 14 | La Banque postale | Business & Career | 3.54× | ||
| 15 | Home Appliances | Home & Garden | 3.20× | ||
| 16 | Carrefour | Shopping | 2.82× | ||
| 17 | Lidl | Shopping | 2.80× | ||
| 18 | Innovation | Business & Career | 2.63× | ||
| 19 | AliExpress | Shopping | 2.36× | ||
| 20 | Personal finance | Business & Career | 2.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 4.11× | |
| Career Orientation | POWER | 4.09× | |
| Patriotism | CONSERVATISM | 3.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Extroversion | THRILL | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Bourse Direct's target market in France covers an estimated 5,157,336 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
48.9% of the Bourse Direct audience are female, 51.1% are male, with an average age of 45.9 years.
Bourse Direct fans show strongest brand affinity for Volvo S90 (148.72×), Online banking (12.22×), and Tesla Motors (6.49×) over the country average.
Bourse Direct fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~700K), and Nouvelle-Aquitaine (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bourse Direct itself, the audience over-indexes on Online banking (12.22×), Tesla Motors (6.49×), Škoda Auto (7.29×), and BoursoBank (6.34×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Bourse Direct. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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