A data profile of the people who buy, follow and care about Škoda Auto in France — modelled from more than twelve digital signal sources. Škoda Auto has an estimated audience of 3,527,333 people in France.
The average Škoda Auto fan in France is 41.7 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Škoda Kodiaq, La Centrale, Macif, with strongest over-indexing on Škoda Kodiaq (37.22× the country average).
Demographically, the Škoda Auto audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Škoda Auto fan in France is more male, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Škoda Kodiaq.
The key figures that characterise the Škoda Auto profile in France.
22.1% are female, 77.9% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 41.7 |
| Estimated audience size | 3,527,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
Where the Škoda Auto audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~500K | 1.15× | |
| 02 | Hauts-de-France | ~400K | 1.13× | |
| 03 | Grand Est | ~300K | 1.09× | |
| 04 | Centre-Val de Loire | ~100K | 1.04× | |
| 05 | Normandy | ~200K | 1.00× | |
| 06 | Bourgogne-Franche-Comté | ~100K | 1.00× | |
| 07 | Nouvelle-Aquitaine | ~300K | 0.99× | |
| 08 | Provence-Alpes-Côte d'Azur | ~300K | 0.99× | |
| 09 | Occitanie | ~300K | 0.98× | |
| 10 | Brittany | ~200K | 0.95× | |
| 11 | Île-de-France | ~600K | 0.94× | |
| 12 | Pays de la Loire | ~200K | 0.90× | |
| 13 | Corsica | ~10K | 0.85× |
The strongest cross-interests of the Škoda Auto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Škoda Kodiaq | Cars & Mobility | 37.22× | ||
| 02 | Volkswagen Up | Cars & Mobility | 23.66× | ||
| 03 | Fiat 500X | Cars & Mobility | 19.35× | ||
| 04 | Opel Mokka | Cars & Mobility | 18.91× | ||
| 05 | Toyota Prius | Cars & Mobility | 16.20× | ||
| 06 | City car | Cars & Mobility | 12.91× | ||
| 07 | Home insurance | Business & Career | 12.63× | ||
| 08 | Canapé | Food & Beverages | 9.42× | ||
| 09 | Trailer (vehicle) | Cars & Mobility | 8.23× | ||
| 10 | Bourse Direct | Business & Career | 7.29× | ||
| 11 | Yahoo! | Internet & Social Media | 6.78× | ||
| 12 | Used car | Cars & Mobility | 5.78× | ||
| 13 | Pro BTP | Business & Career | 5.74× | ||
| 14 | Generali | Business & Career | 5.63× | ||
| 15 | Macif | Business & Career | 5.41× | ||
| 16 | La Centrale | Cars & Mobility | 5.05× | ||
| 17 | Oscaro | Cars & Mobility | 4.77× | ||
| 18 | Harmonie Mutuelle | Business & Career | 4.74× | ||
| 19 | Google Maps | Internet & Social Media | 3.96× | ||
| 20 | Tour de France | Sports | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.00× | |
| Quality Awareness | PREMIUM | 1.61× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.41× | |
| Design Affinity | PREMIUM | 0.48× | |
| Creativity | OPEN | 0.54× |
Škoda Auto's target market in France covers an estimated 3,527,333 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
22.1% of the Škoda Auto audience are female, 77.9% are male, with an average age of 41.7 years.
Škoda Auto fans show strongest brand affinity for Škoda Kodiaq (37.22×), La Centrale (5.05×), and Macif (5.41×) over the country average.
Škoda Auto fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Škoda Auto itself, the audience over-indexes on La Centrale (5.05×), Macif (5.41×), City car (12.91×), and Bourse Direct (7.29×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Škoda Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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