A data profile of the people who buy, follow and care about Insurance in France — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 6,748,703 people in France.
The average Insurance fan in France is 46.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Bourse Direct, Macif, Pro BTP, with strongest over-indexing on Bourse Direct (4.98× the country average).
Demographically, the Insurance audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Insurance fan in France is balanced, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Bourse Direct.
The key figures that characterise the Insurance profile in France.
46.2% are female, 53.8% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 46.0 |
| Estimated audience size | 6,748,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Insurance audience comes from France.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
Where the Insurance audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~1M | 1.69× | |
| 02 | Île-de-France | ~2M | 1.48× | |
| 03 | Provence-Alpes-Côte d'Azur | ~500K | 1.09× | |
| 04 | Auvergne-Rhône-Alpes | ~800K | 1.02× | |
| 05 | Occitanie | ~600K | 0.99× | |
| 06 | Nouvelle-Aquitaine | ~600K | 0.96× | |
| 07 | Grand Est | ~500K | 0.96× | |
| 08 | Normandy | ~300K | 0.95× | |
| 09 | Corsica | ~30K | 0.90× | |
| 10 | Brittany | ~300K | 0.89× | |
| 11 | Centre-Val de Loire | ~200K | 0.88× | |
| 12 | Pays de la Loire | ~300K | 0.85× | |
| 13 | Bourgogne-Franche-Comté | ~200K | 0.83× |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Life insurance | Business & Career | 5.82× | ||
| 02 | Bourse Direct | Business & Career | 4.98× | ||
| 03 | Generali | Business & Career | 4.45× | ||
| 04 | Pro BTP | Business & Career | 3.60× | ||
| 05 | Macif | Business & Career | 3.06× | ||
| 06 | Fortuneo | Business & Career | 2.70× | ||
| 07 | Thermal insulation | Home & Garden | 2.67× | ||
| 08 | Crédit Industriel et Commercial | Business & Career | 2.38× | ||
| 09 | Google News | News | 2.08× | ||
| 10 | Doctolib | Health | 1.86× | ||
| 11 | Norauto | Cars & Mobility | 1.81× | ||
| 12 | Banking | Business & Career | 1.72× | ||
| 13 | Google Maps | Internet & Social Media | 1.66× | ||
| 14 | La Banque postale | Business & Career | 1.64× | ||
| 15 | Patrick Bruel | Music & Radio | 1.60× | ||
| 16 | Intermarché | Shopping | 1.58× | ||
| 17 | Lidl | Shopping | 1.54× | ||
| 18 | Brico Dépôt | Shopping | 1.54× | ||
| 19 | Boursorama | Business & Career | 1.51× | ||
| 20 | Real property | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.17× | |
| DIY Mentality | THRILL | 1.10× | |
| Career Orientation | POWER | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.61× | |
| Design Affinity | PREMIUM | 0.64× | |
| Extroversion | THRILL | 0.65× |
Insurance has an estimated audience of 6,748,703 people in France, concentrated in Île-de-France and Hauts-de-France.
46.2% of Insurance fans are female, 53.8% are male, with an average age of 46.0 years.
Insurance fans show strongest brand affinity for Bourse Direct (4.98×), Macif (3.06×), and Pro BTP (3.6×) over the country average.
Insurance fans in France are most concentrated in Île-de-France (reach ~2M), Hauts-de-France (reach ~1M), and Auvergne-Rhône-Alpes (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Insurance itself, the audience over-indexes on Macif (3.06×), Pro BTP (3.6×), Doctolib (1.86×), and Life insurance (5.82×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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