Insurance Audience in France
Insurance has an estimated audience of 6,748,703 people in France. 46.2% are female, 53.8% are male, average age 46.0. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Bourse Direct, Macif, Pro BTP, Life insurance, Doctolib.
The average Insurance fan in France is 46.0 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Bourse Direct, Macif, Pro BTP, with strongest over-indexing on Bourse Direct (4.98× the country average). Demographically, the Insurance audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Insurance fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 46.0 |
| Estimated audience size | 6,748,703 |
Audience persona
The typical Insurance fan in France is balanced, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Bourse Direct.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,804,725 | 1.49× |
| Hauts-de-France | 1,035,064 | 1.74× |
| Auvergne-Rhône-Alpes | 814,554 | 1.03× |
| Occitanie | 575,481 | 0.99× |
| Nouvelle-Aquitaine | 568,600 | 0.96× |
| Provence-Alpes-Côte d'Azur | 554,453 | 1.11× |
| Grand Est | 520,580 | 0.95× |
| Normandy | 307,369 | 0.94× |
| Pays de la Loire | 304,093 | 0.81× |
| Brittany | 284,136 | 0.86× |
| Centre-Val de Loire | 208,955 | 0.82× |
| Bourgogne-Franche-Comté | 207,603 | 0.76× |
| Corsica | 18,085 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bourse Direct | 4.98× | Business & Career |
| Macif | 3.06× | Business & Career |
| Pro BTP | 3.6× | Business & Career |
| Life insurance | 5.82× | Business & Career |
| Doctolib | 1.86× | Health |
| Google News | 2.08× | News |
| Generali | 4.45× | Business & Career |
| Boursorama | 1.51× | Business & Career |
| Fortuneo | 2.7× | Business & Career |
| Crédit Industriel et Commercial | 2.38× | Business & Career |
| Crédit Agricole | 1.79× | Business & Career |
| Lidl | 1.54× | Shopping |
| Banking | 1.72× | Business & Career |
| Brico Dépôt | 1.54× | Shopping |
| Norauto | 1.81× | Cars & Mobility |
| Google Maps | 1.66× | Internet & Social Media |
| La Banque postale | 1.64× | Business & Career |
| Thermal insulation | 2.67× | Home & Garden |
| Real property | 1.51× | Home & Garden |
| Credit (finance) | 2.47× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.1 |
| Mindfulness | BALANCE | 1.86 |
| Indulgence | JOY | 1.76 |
| Community Orientation | OPEN | 1.72 |
| Family Orientation | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
See Insurance audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Insurance have in France?
Insurance has an estimated audience of 6,748,703 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Insurance fans?
46.2% of Insurance fans are female, 53.8% are male, with an average age of 46.0 years.
Which brands do Insurance fans like most?
Insurance fans show strongest brand affinity for Bourse Direct (4.98×), Macif (3.06×), and Pro BTP (3.6×) over the country average.
Where do Insurance fans live in France?
Insurance fans in France are most concentrated in Île-de-France (reach 1,804,725), Hauts-de-France (reach 1,035,064), and Auvergne-Rhône-Alpes (reach 814,554). These three regions account for the largest share of the active audience.
What other brands do Insurance fans also like?
Beyond Insurance itself, the audience over-indexes on Macif (3.06×), Pro BTP (3.6×), Life insurance (5.82×), and Doctolib (1.86×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.