A data profile of the people who buy, follow and care about Generali in France — modelled from more than twelve digital signal sources. Generali has an estimated audience of 2,783,617 people in France.
The average Generali fan in France is 47.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Love & Sex, Volvo S90, Dentistry, with strongest over-indexing on Love & Sex (86.14× the country average).
Demographically, the Generali audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Generali fan in France is balanced, around 47.2 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Generali profile in France.
53.4% are female, 46.6% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 47.2 |
| Estimated audience size | 2,783,617 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 20% | |
| 50+ | 45% |
Where the Generali audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~300K | 1.38× | |
| 02 | Occitanie | ~300K | 1.28× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.27× | |
| 04 | Nouvelle-Aquitaine | ~300K | 1.05× | |
| 05 | Hauts-de-France | ~200K | 1.01× | |
| 06 | Pays de la Loire | ~100K | 0.97× | |
| 07 | Brittany | ~100K | 0.94× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.94× | |
| 09 | Grand Est | ~200K | 0.93× | |
| 10 | Normandy | ~100K | 0.93× | |
| 11 | Île-de-France | ~400K | 0.91× | |
| 12 | Centre-Val de Loire | ~80K | 0.82× | |
| 13 | Corsica | ~8K | 0.62× |
The strongest cross-interests of the Generali audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volvo S90 | Cars & Mobility | 148.72× | ||
| 02 | Love & Sex | Kids & Family | 86.14× | ||
| 03 | Doctor of Medicine | Business & Career | 19.24× | ||
| 04 | Dentistry | Business & Career | 16.49× | ||
| 05 | General practitioner | Health | 13.31× | ||
| 06 | Online banking | Business & Career | 9.91× | ||
| 07 | Christmas Gift | Kids & Family | 9.30× | ||
| 08 | Job interview | Business & Career | 7.62× | ||
| 09 | Life insurance | Business & Career | 5.95× | ||
| 10 | Allianz | Business & Career | 5.84× | ||
| 11 | Škoda Auto | Cars & Mobility | 5.63× | ||
| 12 | BoursoBank | Business & Career | 5.38× | ||
| 13 | Tesla Motors | Cars & Mobility | 4.80× | ||
| 14 | Insurance | Business & Career | 4.45× | ||
| 15 | EBay | Shopping | 3.55× | ||
| 16 | Energy | Home & Garden | 3.36× | ||
| 17 | La Banque postale | Business & Career | 3.22× | ||
| 18 | Home Appliances | Home & Garden | 2.97× | ||
| 19 | Lidl | Shopping | 2.67× | ||
| 20 | Carrefour | Shopping | 2.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 4.17× | |
| Career Orientation | POWER | 3.37× | |
| Patriotism | CONSERVATISM | 2.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Extroversion | THRILL | 0.80× | |
| DIY Mentality | THRILL | 0.81× |
Generali's target market in France covers an estimated 2,783,617 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.4% of the Generali audience are female, 46.6% are male, with an average age of 47.2 years.
Generali fans show strongest brand affinity for Love & Sex (86.14×), Volvo S90 (148.72×), and Dentistry (16.49×) over the country average.
Generali fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Generali itself, the audience over-indexes on Volvo S90 (148.72×), Dentistry (16.49×), Online banking (9.91×), and Doctor of Medicine (19.24×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Generali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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