Orange (UK) Target Market in France
Orange (UK) has an estimated audience of 20,681,781 people in France. 51.1% are female, 48.9% are male, average age 33.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Dog toy, Show jumping, TEZENIS, Horse show, Eventing.
The average Orange (UK) fan in France is 33.5 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Dog toy, Show jumping, TEZENIS, with strongest over-indexing on Dog toy (1.89× the country average). Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 13 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Customer demographics of Orange (UK)
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 33.5 |
| Estimated audience size | 20,681,781 |
Audience persona
The typical Orange (UK) fan in France is balanced, around 33.5 years old, with a notable affinity for Dog toy.
Orange (UK) customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~2.5M | 0.67× |
| Auvergne-Rhône-Alpes | ~2.5M | 0.99× |
| Nouvelle-Aquitaine | ~2M | 1.11× |
| Occitanie | ~2M | 1.09× |
| Hauts-de-France | ~1.5M | 0.95× |
| Grand Est | ~1.5M | 0.97× |
| Provence-Alpes-Côte d'Azur | ~1.5M | 0.82× |
| Brittany | ~1M | 1.15× |
| Pays de la Loire | ~1M | 0.98× |
| Normandy | ~1M | 1.05× |
| Bourgogne-Franche-Comté | ~900K | 1.1× |
| Centre-Val de Loire | ~800K | 1.09× |
| Corsica | ~100K | 1.04× |
Top brand affinities of the Orange (UK) audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog toy | 1.89× | Pets & Animals |
| Show jumping | 1.63× | Sports |
| TEZENIS | 1.74× | Fashion & Accessoires |
| Horse show | 1.75× | Pets & Animals |
| Eventing | 1.6× | Sports |
| Waterskiing | 1.94× | Sports |
| FEI World Equestrian Games | 1.65× | Sports |
| Sanrio | 2.26× | Business & Career |
| Laser engraving | 1.79× | Home & Garden |
| Miss Sixty | 1.88× | Fashion & Accessoires |
| Don Diablo | 1.99× | Music & Radio |
| Hill's Pet Nutrition | 2.26× | Pets & Animals |
| Purina ONE | 1.79× | Shopping |
| Friskies | 1.84× | Pets & Animals |
Worldwide distribution
| Country | Share |
|---|---|
| France | 53.3% |
| Spain | 9.3% |
| Poland | 9.1% |
See Orange (UK) audiences in other countries
More Technology & Electronics audiences in France
- Boursorama (21,472,131)
- Doctolib (20,809,772)
- Engie (19,184,022)
- Lidl (14,254,952)
- Cdiscount (13,859,035)
Frequently asked questions
Who is Orange (UK)'s target market in France?
Orange (UK)'s target market in France covers an estimated 20,681,781 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Orange (UK) customers?
51.1% of the Orange (UK) audience are female, 48.9% are male, with an average age of 33.5 years.
Which brands do Orange (UK) fans like most?
Orange (UK) fans show strongest brand affinity for Dog toy (1.89×), Show jumping (1.63×), and TEZENIS (1.74×) over the country average.
Where do Orange (UK) fans live in France?
Orange (UK) fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~2.5M), and Nouvelle-Aquitaine (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Orange (UK) fans also like?
Beyond Orange (UK) itself, the audience over-indexes on Show jumping (1.63×), TEZENIS (1.74×), Horse show (1.75×), and Eventing (1.6×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Orange (UK). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.