A data profile of the people who buy, follow and care about Boursorama in France — modelled from more than twelve digital signal sources. Boursorama has an estimated audience of 23,008,271 people in France.
The average Boursorama fan in France is 46.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, NASDAQ, Stock market, with strongest over-indexing on Love & Sex (30.75× the country average).
Demographically, the Boursorama audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Boursorama fan in France is balanced, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Boursorama profile in France.
48.1% are female, 51.9% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 46.3 |
| Estimated audience size | 23,008,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 40% |
of the worldwide Boursorama audience comes from France.
| Country | Share |
|---|---|
| France | 89.5% |
| Belgium | 2.3% |
| Switzerland | 1.0% |
Where the Boursorama audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~5M | 1.27× | |
| 02 | Auvergne-Rhône-Alpes | ~3.5M | 1.20× | |
| 03 | Provence-Alpes-Côte d'Azur | ~2M | 1.19× | |
| 04 | Nouvelle-Aquitaine | ~2M | 1.03× | |
| 05 | Brittany | ~1M | 1.03× | |
| 06 | Grand Est | ~2M | 1.01× | |
| 07 | Normandy | ~1M | 1.00× | |
| 08 | Bourgogne-Franche-Comté | ~900K | 0.97× | |
| 09 | Occitanie | ~2M | 0.95× | |
| 10 | Centre-Val de Loire | ~800K | 0.95× | |
| 11 | Hauts-de-France | ~2M | 0.94× | |
| 12 | Pays de la Loire | ~1M | 0.81× | |
| 13 | Corsica | ~80K | 0.66× |
The strongest cross-interests of the Boursorama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | boris brejcha | Music & Radio | 44.18× | ||
| 02 | Love & Sex | Kids & Family | 30.75× | ||
| 03 | NASDAQ | Business & Career | 18.95× | ||
| 04 | Cathay Pacific | Travel & Leisure | 14.13× | ||
| 05 | Malaysia Airlines | Travel & Leisure | 10.73× | ||
| 06 | Stock market | Business & Career | 8.29× | ||
| 07 | Commodity market | Business & Career | 6.71× | ||
| 08 | Dow Jones Industrial Average | Business & Career | 6.20× | ||
| 09 | Tinder | Internet & Social Media | 3.55× | ||
| 10 | Take-out | Food & Beverages | 3.54× | ||
| 11 | Retail banking | Business & Career | 3.27× | ||
| 12 | Financial services | Business & Career | 3.06× | ||
| 13 | La Banque postale | Business & Career | 2.65× | ||
| 14 | EBay | Shopping | 2.33× | ||
| 15 | TotalEnergies | Cars & Mobility | 2.26× | ||
| 16 | Personal finance | Business & Career | 2.19× | ||
| 17 | Innovation | Business & Career | 2.12× | ||
| 18 | Banking | Business & Career | 2.06× | ||
| 19 | Apartment | Business & Career | 2.01× | ||
| 20 | Internet & Social Media | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.71× | |
| Risk Appetite | THRILL | 2.28× | |
| Quality Awareness | PREMIUM | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.63× | |
| Design Affinity | PREMIUM | 0.70× | |
| Extroversion | THRILL | 0.73× |
Boursorama's target market in France covers an estimated 23,008,271 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
48.1% of the Boursorama audience are female, 51.9% are male, with an average age of 46.3 years.
Boursorama fans show strongest brand affinity for Love & Sex (30.75×), NASDAQ (18.95×), and Stock market (8.29×) over the country average.
Boursorama fans in France are most concentrated in Île-de-France (reach ~5M), Auvergne-Rhône-Alpes (reach ~3.5M), and Nouvelle-Aquitaine (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Boursorama itself, the audience over-indexes on NASDAQ (18.95×), Stock market (8.29×), boris brejcha (44.18×), and Cathay Pacific (14.13×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Boursorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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