Boursorama Target Market in France
Boursorama has an estimated audience of 22,958,931 people in France. 48.1% are female, 51.9% are male, average age 46.3. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Love & Sex, NASDAQ, Stock market, boris brejcha, Cathay Pacific.
The average Boursorama fan in France is 46.3 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Love & Sex, NASDAQ, Stock market, with strongest over-indexing on Love & Sex (30.75× the country average). Demographically, the Boursorama audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Customer demographics of Boursorama
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 46.3 |
| Estimated audience size | 22,958,931 |
Audience persona
The typical Boursorama fan in France is balanced, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
Boursorama customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~5M | 1.27× |
| Auvergne-Rhône-Alpes | ~3.5M | 1.2× |
| Nouvelle-Aquitaine | ~2M | 1.03× |
| Provence-Alpes-Côte d'Azur | ~2M | 1.19× |
| Hauts-de-France | ~2M | 0.94× |
| Occitanie | ~2M | 0.95× |
| Grand Est | ~2M | 1.01× |
| Brittany | ~1M | 1.03× |
| Normandy | ~1M | 1× |
| Pays de la Loire | ~1M | 0.81× |
| Bourgogne-Franche-Comté | ~900K | 0.97× |
| Centre-Val de Loire | ~800K | 0.95× |
| Corsica | ~80K | 0.66× |
Top brand affinities of the Boursorama audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 30.75× | Kids & Family |
| NASDAQ | 18.95× | Business & Career |
| Stock market | 8.29× | Business & Career |
| boris brejcha | 44.18× | Music & Radio |
| Cathay Pacific | 14.13× | Travel & Leisure |
| Malaysia Airlines | 10.73× | Travel & Leisure |
| La Banque postale | 2.65× | Business & Career |
| Take-out | 3.54× | Food & Beverages |
| Personal finance | 2.19× | Business & Career |
| Dow Jones Industrial Average | 6.2× | Business & Career |
| EBay | 2.33× | Shopping |
| Financial services | 3.06× | Business & Career |
| Banking | 2.06× | Business & Career |
| Innovation | 2.12× | Business & Career |
| 1.86× | Internet & Social Media | |
| 1.8× | Internet & Social Media | |
| TotalEnergies | 2.26× | Cars & Mobility |
| BNP Paribas | 2.28× | Business & Career |
| Apartment | 2.01× | Business & Career |
| Tinder | 3.55× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.71 |
| Risk Appetite | THRILL | 2.28 |
| Quality Awareness | PREMIUM | 1.96 |
| Career Orientation | POWER | 1.76 |
| Indulgence | JOY | 1.72 |
| Community Orientation | OPEN | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 89.2% |
| Belgium | 2.4% |
| Switzerland | 1.0% |
See Boursorama audiences in other countries
More Business & Career audiences in France
- Doctolib (20,809,772)
- Orange (UK) (20,681,782)
- Engie (19,184,022)
- Lidl (14,254,952)
- Cdiscount (13,859,035)
Frequently asked questions
Who is Boursorama's target market in France?
Boursorama's target market in France covers an estimated 22,958,931 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Boursorama customers?
48.1% of the Boursorama audience are female, 51.9% are male, with an average age of 46.3 years.
Which brands do Boursorama fans like most?
Boursorama fans show strongest brand affinity for Love & Sex (30.75×), NASDAQ (18.95×), and Stock market (8.29×) over the country average.
Where do Boursorama fans live in France?
Boursorama fans in France are most concentrated in Île-de-France (reach ~5M), Auvergne-Rhône-Alpes (reach ~3.5M), and Nouvelle-Aquitaine (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Boursorama fans also like?
Beyond Boursorama itself, the audience over-indexes on NASDAQ (18.95×), Stock market (8.29×), boris brejcha (44.18×), and Cathay Pacific (14.13×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Boursorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.