A data profile of the people who buy, follow and care about TotalEnergies in France — modelled from more than twelve digital signal sources. TotalEnergies has an estimated audience of 6,779,430 people in France.
The average TotalEnergies fan in France is 45.5 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Norauto, Dress shirt, La Banque postale, with strongest over-indexing on Norauto (3.97× the country average).
Demographically, the TotalEnergies audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical TotalEnergies fan in France is more male, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Norauto.
The key figures that characterise the TotalEnergies profile in France.
40.7% are female, 59.3% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 45.5 |
| Estimated audience size | 6,779,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 18% | |
| 50+ | 42% |
of the worldwide TotalEnergies audience comes from France.
| Country | Share |
|---|---|
| France | 43.2% |
| Belgium | 15.7% |
| Netherlands | 6.3% |
Where the TotalEnergies audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bourgogne-Franche-Comté | ~300K | 1.21× | |
| 02 | Hauts-de-France | ~700K | 1.20× | |
| 03 | Normandy | ~400K | 1.15× | |
| 04 | Occitanie | ~700K | 1.12× | |
| 05 | Centre-Val de Loire | ~300K | 1.11× | |
| 06 | Auvergne-Rhône-Alpes | ~800K | 1.05× | |
| 07 | Pays de la Loire | ~400K | 1.04× | |
| 08 | Nouvelle-Aquitaine | ~600K | 1.02× | |
| 09 | Provence-Alpes-Côte d'Azur | ~500K | 1.01× | |
| 10 | Île-de-France | ~1M | 0.99× | |
| 11 | Grand Est | ~500K | 0.99× | |
| 12 | Brittany | ~300K | 0.94× | |
| 13 | Corsica | ~7K | 0.22× |
The strongest cross-interests of the TotalEnergies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dress shirt | Fashion & Accessoires | 5.87× | ||
| 02 | Norauto | Cars & Mobility | 3.97× | ||
| 03 | Western Union | Business & Career | 3.74× | ||
| 04 | Electric car | Cars & Mobility | 3.38× | ||
| 05 | La Banque postale | Business & Career | 3.01× | ||
| 06 | Peugeot | Cars & Mobility | 2.80× | ||
| 07 | BNP Paribas | Business & Career | 2.76× | ||
| 08 | Indeed.com | Business & Career | 2.68× | ||
| 09 | Bouygues Telecom | Technology & Electronics | 2.48× | ||
| 10 | Bricomarché | Home & Garden | 2.36× | ||
| 11 | SNCF | Cars & Mobility | 2.35× | ||
| 12 | Google News | News | 2.28× | ||
| 13 | SFR | Technology & Electronics | 2.17× | ||
| 14 | Orange | Technology & Electronics | 2.16× | ||
| 15 | Banking | Business & Career | 2.09× | ||
| 16 | Air France | Travel & Leisure | 1.93× | ||
| 17 | Ouest-France | News | 1.78× | ||
| 18 | Cdiscount | Shopping | 1.76× | ||
| 19 | Tour de France | Sports | 1.62× | ||
| 20 | Paris Saint-Germain | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.86× | |
| Need for Security | CONSERVATISM | 2.24× | |
| Patriotism | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.89× | |
| Individualism | JOY | 0.89× |
TotalEnergies's target market in France covers an estimated 6,779,430 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
40.7% of the TotalEnergies audience are female, 59.3% are male, with an average age of 45.5 years.
TotalEnergies fans show strongest brand affinity for Norauto (3.97×), Dress shirt (5.87×), and La Banque postale (3.01×) over the country average.
TotalEnergies fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~800K), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
Beyond TotalEnergies itself, the audience over-indexes on Dress shirt (5.87×), La Banque postale (3.01×), Indeed.com (2.68×), and Google News (2.28×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for TotalEnergies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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