TotalEnergies Target Market in France
TotalEnergies has an estimated audience of 6,813,184 people in France. 40.7% are female, 59.3% are male, average age 45.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Norauto, Dress shirt, La Banque postale, Indeed.com, Google News.
The average TotalEnergies fan in France is 45.5 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Norauto, Dress shirt, La Banque postale, with strongest over-indexing on Norauto (3.97× the country average). Demographically, the TotalEnergies audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Customer demographics of TotalEnergies
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 45.5 |
| Estimated audience size | 6,813,184 |
Audience persona
The typical TotalEnergies fan in France is more male, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Norauto.
TotalEnergies customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1M | 0.99× |
| Auvergne-Rhône-Alpes | ~800K | 1.05× |
| Hauts-de-France | ~700K | 1.2× |
| Occitanie | ~700K | 1.12× |
| Nouvelle-Aquitaine | ~600K | 1.02× |
| Grand Est | ~500K | 0.99× |
| Provence-Alpes-Côte d'Azur | ~500K | 1.01× |
| Pays de la Loire | ~400K | 1.04× |
| Normandy | ~400K | 1.15× |
| Bourgogne-Franche-Comté | ~300K | 1.21× |
| Brittany | ~300K | 0.94× |
| Centre-Val de Loire | ~300K | 1.11× |
| Corsica | ~7K | 0.22× |
Top brand affinities of the TotalEnergies audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Norauto | 3.97× | Cars & Mobility |
| Dress shirt | 5.87× | Fashion & Accessoires |
| La Banque postale | 3.01× | Business & Career |
| Indeed.com | 2.68× | Business & Career |
| Google News | 2.28× | News |
| SNCF | 2.35× | Cars & Mobility |
| Tour de France | 1.62× | Sports |
| Orange | 2.16× | Technology & Electronics |
| Western Union | 3.74× | Business & Career |
| Paris Saint-Germain | 1.56× | Sports |
| Electric car | 3.38× | Cars & Mobility |
| BNP Paribas | 2.76× | Business & Career |
| Banking | 2.09× | Business & Career |
| SFR | 2.17× | Technology & Electronics |
| Peugeot | 2.8× | Cars & Mobility |
| Air France | 1.93× | Travel & Leisure |
| Cdiscount | 1.76× | Shopping |
| Bricomarché | 2.36× | Home & Garden |
| Ouest-France | 1.78× | News |
| Carrefour | 1.77× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.86 |
| Need for Security | CONSERVATISM | 2.24 |
| Patriotism | CONSERVATISM | 1.61 |
| Convenience Orientation | PREMIUM | 1.53 |
| DIY Mentality | THRILL | 1.52 |
| Spirituality | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 44.1% |
| Belgium | 15.0% |
| Netherlands | 6.0% |
See TotalEnergies audiences in other countries
More Fuel / petrol audiences in France
- Esso (1,832,549)
- BP (845,021)
- Eni (607,232)
- Q8 (319,624)
- Motul (company) (231,156)
Frequently asked questions
Who is TotalEnergies's target market in France?
TotalEnergies's target market in France covers an estimated 6,813,184 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of TotalEnergies customers?
40.7% of the TotalEnergies audience are female, 59.3% are male, with an average age of 45.5 years.
Which brands do TotalEnergies fans like most?
TotalEnergies fans show strongest brand affinity for Norauto (3.97×), Dress shirt (5.87×), and La Banque postale (3.01×) over the country average.
Where do TotalEnergies fans live in France?
TotalEnergies fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~800K), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do TotalEnergies fans also like?
Beyond TotalEnergies itself, the audience over-indexes on Dress shirt (5.87×), La Banque postale (3.01×), Indeed.com (2.68×), and Google News (2.28×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for TotalEnergies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.